Portfolio Management Services

PORTFOLIO MANAGEMENT SERVICES EXECUTIVE SUMMARY

In Today’s Competitive world, where banks and financial institutions provide number of services which provides a customer with a wide spectrum of investment opportunities. They in order to retain their customers provide them special services besides traditional services. The invention of new technology and services by banks and financial institutions has given the consumers a wide range of investment avenues to invest in. One of the special services brought out by banks and financial institutions is PORTFOLIO MANAGEMENT SERVICES (PMS) which aims at providing an investor to invest a combination of securities all together which enables him to earn maximum returns at minimum level of risk. The main objective of this project is to review the real meaning of Portfolio Management, its objectives, role, framework, responsibilities of portfolio manger and the study of various other issues related to it such as its comparison with, Mutual funds, role of Merchant Bankers in Portfolio Management, SEBI guidelines. I am inclined to this topic, as it has given me actual knowledge of this service along with its working and how the portfolio manager manages the portfolio. Moreover, it has guided me to understand this so called complex world of investment and also increase my knowledge to such extent. I hope it will prove beneficial to me in developing my further career.

INTRODUCTION

PORTFOLIO MANAGEMENT SERVICES As per definition of SEBI Portfolio means “a collection of securities owned by an investor”. It represents the total holdings of securities belonging to any person". It comprises of different types of assets and securities. Portfolio management refers to the management or administration of a portfolio of securities to protect and enhance the value of the underlying investment. It is the management of various securities (shares, bonds etc) and other assets (e.g. real estate), to meet specified investment goals for the benefit of the investors. It helps to reduce risk without sacrificing returns. It involves a proper investment decision with regards to what to buy and sell. It involves proper money management. It is also known as Investment Management.

Portfolio Management Services, called, as PMS are the advisory services provided by corporate financial intermediaries. It enables investors to promote and protect their investments that help them to generate higher returns. It devotes sufficient time in reshuffling the investments on hand in line with the changing dynamics. It provides the skill and expertise to steer through these complex, volatile and dynamic times. It is a choice of selecting and revising spectrum of securities to it with the characteristics of an investor. It prevents holding of stocks of depreciating-value. It acts as a financial intermediary and is subject to regulatory control of SEBI.

ROLE OF

PORTFOLIO MANAGEMENT

In the beginning of the nineties India embarked on a programme of economic liberalization and

globalization. This reform process has made the Indian capital markets active. The Indian stock markets are steadily moving towards capital efficiency, with rapid computerization, increasing market transparency, better infrastructure, better customer service, closer integration and higher volumes. Large institutional investors with their diversified portfolios dominate the markets. A large number of mutual funds have been set up in the country since 1987. With this development, investment securities have gained considerable momentum. Along with the spread of securities investment among ordinary investors, the acceptance of quantitative techniques by the investment community changed the investment scenario in India. Professional portfolio management, backed by competent research, began to be practiced by mutual funds, investment consultants and big brokers. The Securities and Exchange Board of India, the stock market regulatory body in India, is supervising the whole process with a view to making portfolio management a responsible professional service to be rendered by experts in the field. With the advent of computers the whole process of portfolio management has become quite easy. The computer can absorb large volumes of data, perform the computations accurately and quickly give out the results in a desired form. The trend towards liberalization and globalization of the economy has promoted free flow capital across international borders. Portfolios now include not only domestic securities but also foreign securities. Diversification has become international. Another significant development in the field of portfolio management is the introduction of derivatives securities such as options and futures. The trading in derivative securities, their valuation, etc. has broadened the scope of

portfolio management.

Portfolio management is a dynamic concept, having systematic approach that helps it to achieve efficiency in investment.

SCOPE OF

PORTFOLIO MANAGEMENT

Portfolio management is a continuous process. It is a dynamic activity. The following are the basic operations of a

portfolio management:

Ø Monitoring the performance of portfolio by incorporating the latest market conditions. Ø Identification of the investor’s objective, constraints and preferences. Ø Making an evaluation of portfolio income (comparison with targets and achievements). Ø Making revision in the portfolio. Ø Implementation of strategies in tune with the investment objectives.

ELEMENTS OF PORTFOLIO MANAGEMENT Portfolio management is an on-going process involving the following basic tasks: ü Identification of the investor’s objectives, constraints and preferences, which will help formulate the investment policy. ü Strategies are to be developed and implemented in tune with the investment policy formulated. This will help the selection of asset classes and securities in each class depending upon their riskreturn attributes. ü Review and monitoring of the performance of the portfolio by continuous overview of the market conditions, companies performance and investor’s circumstances. ü Finally, the evaluation of the portfolio for the results to compare with the targets and needed adjustments have to be made in the portfolio to the emerging conditions and to make up for any shortfalls in achievement vis-à-vis targets. The collection of data on the investor’s preferences, objectives, etc., is the foundation of portfolio management. This gives an idea of channels of investment in terms of asset classes to be selected and securities to be chosen based upon the liquidity requirements, time horizon, taxes, asset preferences of investors, etc. these are the building blocks for the construction of a portfolio. According to these objectives and constraints, the investment policy can be formulated. The policy will lay down the weights to be given to different asset classes of investment such as equity share, preference shares, debentures, company deposits, etc., and the proportion of funds to be invested in each class and selection of assets and securities in each class are made on this basis. The next stage is to formulate the investment strategy for a time horizon for income and

capital appreciation and for a level of risk tolerance. The investment strategies developed by the portfolio managers have to be correlated with their expectation of the capital market and the individual sectors of industry. Then a particular combination of assets is chosen on the basis of investment strategy and managers expectations of the market.

OBJECTIVES OF PORTFOLIO MANAGEMENT The objective of portfolio management is to maximize the return and minimize the risk. These objectives are categorized into: 1. Basic Objectives. 2. Subsidiary Objectives. 1. Basic Objectives The basic objectives of a portfolio management are further divided into two kinds viz., (a) maximize yield (b) minimize risk. The aim of the portfolio management is to enhance the return for the level of risk to the portfolio owner. A desired return for a given risk level is being started. The level of risk of a portfolio depends upon many factors. The investor, who invests the savings in the financial asset, requires a regular return and capital appreciation. 2. Subsidiary Objectives The subsidiary objectives of a portfolio management are expecting a reasonable income, appreciation of capital at the time of disposal, safety of the investment and liquidity etc. The objective of investor is to get a reasonable return on his investment without any risk. Any investor desires regularity of income at a consistent rate. However, it may not always be possible to get such income. Every investor has to dispose his holding after a stipulated period of time for a capital appreciation. Capital appreciation of a financial asset is highly influenced by a strong brand image, market leadership, guaranteed sales, financial strength, large pool of reverses, retained earnings and accumulated profits of the company. The idea of growth stocks is the right issue in the right industry, bought at the right time. A portfolio management desires the safety of the investment. The portfolio objective is to take the precautionary measures about the safety of the principal even by diversification process. The safety of the investment calls for careful review of economic and industry trends. Liquidity of the investment is most important, which may not be neglected by any investor/portfolio manager. An investment is to be liquid, it must have “termination and marketable” facility at any time.

PORTFOLIO MANAGER Ø Portfolio Manager is a professional who manages the portfolio of an investor with the objective of profitability, growth and risk minimization. Ø According to SEBI, Any person who pursuant to a contract or arrangement with a client, advises or directs or undertakes on behalf of the client the management or administration of a portfolio of securities or the funds of the client, as the case may be is a portfolio manager. Ø He is expected to manage the investor’s assets prudently and choose particular investment avenues appropriate for particular times aiming at maximization of profit. He tracks and monitors all your investments, cash flow and assets, through live price updates. Ø The manager has to balance the parameters which defines a good investment i.e. security, liquidity and return. The goal is to obtain the highest return for the client of the managed portfolio. Ø There are two types of portfolio manager known as Discretionary Portfolio Manager and Non Discretionary Portfolio Manager. Discretionary portfolio manager is the one who individually and independently manages the funds of each client in accordance with the needs of the client and non-discretionary portfolio manager is the one who manages the funds in accordance with the directions of the client.

GENERAL RESPONSIBILITIES OF A PORTFOLIO MANAGER Following are some of the responsibilities of a Portfolio Manager: Ø The portfolio manager shall act in a fiduciary capacity with regard to the client's funds. Ø The portfolio manager shall transact the securities within the limitations placed by the client. Ø The portfolio manager shall not derive any direct or indirect benefit out of the client's funds or securities. Ø The portfolio manager shall not borrow funds or securities on behalf of the client. Ø The portfolio manager shall ensure proper and timely handling of complaints from his clients and take appropriate action immediately Ø The portfolio manager shall not lend securities held on behalf of clients to a third person except as provided under these regulations.

CODE OF CONDUCT OF A PORTFOLIO MANAGER Every portfolio manager in India as per the regulation 13 of SEBI shall follow the following Code of Conduct: 1. A portfolio manager shall maintain a high standard of integrity fairness. 2. The client’s funds should be deployed as soon as he receives. 3. A portfolio manager shall render all times high standards and unbiased service. 4. A portfolio manager shall not make any statement that is likely to be harmful to the integration of other portfolio manager. 5. A portfolio manager shall not make any exaggerated statement. 6. A portfolio manager shall not disclose to any client or press any confidential information about his client, which has come to his knowledge. 7. A portfolio manager shall always provide true and adequate information. 8. A portfolio manager should render the best pose advice to the client.

SEBI GUIDELINES TO PORTFOLIO MANAGEMENT SEBI has issued detailed guidelines for portfolio management services. The guidelines have been made to protect the interest of investors. The salient features of these guidelines are: Ø The nature of portfolio management service shall be investment consultant. Ø The portfolio manager shall not guarantee any return to his client. Ø Client’s funds will be kept in a separate bank account. Ø The portfolio manager shall act as trustee of client’s funds. Ø The portfolio manager can invest in money or capital market. Ø Purchase and sale of securities will be at a prevailing market price.

POWERS OF SEBI The Securities and Exchange Board of India has the following powers to control and manage the

portfolio managers: 1. The portfolio manager shall submit to SEBI such reports, returns and documents as may be prescribed. 2. SEBI may investigate the affairs of a portfolio manager such as inspection of books of accounts, records, etc., 3. SEBI has full authority in the event of violation of any provision to suspend or cancel the license. 4. No exemptions will be given under any circumstances to portfolio manager.

OBJECTIVES OF INVESTORS Following are the objectives of the investors: 1. Safety of their investment. 2. Maximum regulation return. 3. Liquidity. 4. Minimization of risk. An investor may decide on the basis of a detailed study of marketing information that the shares he has sold earlier are worth buying again. The current prices may be higher than the price at which he has relinquished them. It is better to buy shares in a rising market than to hold on to shares in a falling market. The growth potential of a company may improve due to the rising trend in sales or profits, modernization and expansion changes in government policies and other such factors.

INVESTORS ALERT Do’s: ü Only intermediaries having specific SEBI registration for rendering Portfolio management services can offer portfolio management services. ü Investors should make sure that they are dealing with SEBI authorized portfolio manager. ü Investors must obtain a disclosure document from the portfolio manager broadly covering manner and quantum of fee payable by the clients, portfolio risks, performance of the portfolio manager etc. ü Investors must check whether the portfolio manager has a necessary infrastructure to effectively service their requirements. ü Investors must enter into an agreement with the portfolio manager. ü Investors should make sure that they receive a periodical report on their portfolio as per the agreed terms. ü Investors must make sure that portfolio manager has got the respective portfolio account by an independent charted accountant every year and that the certificate given by the charted accountant is given to an investor by the portfolio manager. ü In case of complaints, the investors must approach the authorities for redressal in a timely manner. Don’ts: ü Investors should not deal with unregistered portfolio managers. ü They should not hesitate to approach the authorities for redressal of the grievances. ü They should not invest unless they have understood the details of the scheme including risks involved. ü They should not invest without verifying the background and performance of the portfolio manager. ü The promise of guaranteed returns should not influence the investors. TYPES OF RISK IN PORTFOLIO MANGEMENT Each and every investor has to face risk while investing. What is Risk? Risk is the uncertainty of income/capital appreciation or loss of both. Risk is classified into: Systematic risk or Market related risk and Unsystematic risk or Company related risk. · Systematic risk refers to that portion of variation in return caused by factors that affect the price of all securities. It cannot be avoided. It relates to economic trends with effect to the whole market. This is further divided into the following: ü Market risks: A variation in price sparked off due to real, social political and economical events is referred as market risks. ü Interest rate risks: Uncertainties of future market values and the size of future incomes, caused by fluctuations in the general level of interest is referred to as interest rate risk. Here price of

securities tend to move inversely with the change in rate of interest. ü Inflation risks: Uncertainties in purchasing power is said to be inflation risk. · Unsystematic risk refers to that portion of risk that is caused due to factors related to a firm or industry. This is further divided into: ü Business risk: Business risk arises due to changes in operating conditions caused by conditions that thrust upon the firm which are beyond its control such as business cycles, government controls, etc. ü Internal risk: Internal risk is associated with the efficiency with which a firm conducts its operations within the broader environment imposed upon it. ü Financial risk: Financial risk is associated with the capital structure of a firm. A firm with no debt financing has no financial risk. The extends depends upon the leverage of the firms capital structure.

DIFFERENCE BETWEEN PORTFOLIO MANAGEMENT SERVICES (PMS) AND MUTUAL FUNDS While the concept of Portfolio Management Services and Mutual Funds remains the same of collecting money from investors, pooling them and investing the funds in various securities. There are some differences between them described as follows: ü In the case of portfolio management, the target investors are high net-worth investors, while in the case of mutual funds the target investors include the retail investors. ü In case of portfolio management, the investments of each investor are managed separately, while in the case of MFs the funds collected under a scheme are pooled and the returns are distributed in the same proportion, in which the investors/ unit holders make the investments. ü The investments in portfolio management are managed taking the risk profile of individuals into account. In mutual fund, the risk is pooled depending on the objective of a scheme. In case of portfolio management, the investors are offered the advantage of personalized service to try to meet each individual client’s investment objectives separately while in case of mutual funds investors are not offered any such advantage of personalized services. ROLE OF MERCHANT BANKERS IN RESPECT TO PORTFOLIO MANAGEMENT

Merchant Banking is the institution, which covers a wide range of activities such as customer services, portfolio management, credit syndication, insurance, etc. Merchant bankers are the persons who are engaged in business of issue management by making arrangements regarding selling, buying or subscribing securities as a manager, consultant, and advisor or by rendering corporate advisory services. Let us have a look on the role played by Merchant bankers in relation to Portfolio Management: Portfolio refers to investment in different kinds of securities such as shares, debentures, etc. it is not merely a collection of un-related assets but a carefully blended asset combination within a unified framework. Portfolio management refers to maintaining proper combination of securities in a manner that they give maximum return with minimum risk. Merchant Bankers provide portfolio management services to their clients. Today the investor is very prudent and he is interested in safety, liquidity, and profitability of his investment, but he cannot study and choose the appropriate securities, he requires expert guidance. Merchant bankers have a role to play in this regard. They have to conduct regular market and economic surveys to know the following needs: ü Monetary and fiscal policies of the government. ü Financial statements of various corporate sectors in which the investments have to be made by the investors. ü Secondary market position i.e., how the share market is moving. ü Changing pattern of the industry. ü The competition faced by the industry with similar type of industries. The Merchant bankers have to analyze the surveys and help the prospective investors in choosing the shares. The portfolio managers will generally have to classify the investors based on capacity and risk they can take and arrange appropriate investment. Thus portfolio management plans successful investment strategies for investors. Merchant bankers also help NRI-Non Resident Indians in selecting right type of securities and offering expertise guidance in fulfilling government regulations. By this service to NRI account holders, Merchant bankers can mobilize more resources for the corporate sector.

PORTFOLIO MANAGEMENT BY CORPORATES Investors, whose objective is maximization of their wealth, own Corporates. Corporate ownership pattern in India shows that the bulk owners are the financial institutions and mutual funds, LIC, GIC, and other corporates, leaving aside, the FFIs, FIIs and NRIs. The ownership of individual shareholders does not exceed an average to 20-30%. The interest of financial and nonfinancial institutions and corporates do not coincide with that of individual shareholders who are the true savers of the household sectors while the former categories are only intermediaries. Corporate Managers secure funds from banks, and financial institutions, next only to promoters and hence their interest stands prominent in the minds of the portfolio managers in the corporate business. In case of listed corporate securities, there is no direct dialogue between Corporate Managers and the individual investors, except through the daily price quotation of the scrip on the exchanges. The share price reflects the investor’s perception of that company, relative to others in the field. The companies generally keep continuous contact and dialogue with financing bankers and financial institutions and not with other categories of investors, in matter of operations. The role of individual investors and remaining categories of investors can have their say only in the Annual general body meetings or other extra ordinary general body meetings, called by the corporate management. The Government and SEBI regulations, the Company law and the Listing Agreement with the Stock Exchange also guide the performance of corporates and their operations. The prudential norms for raising resources, allocation of funds and declaration of dividends, etc., are governed by the Law and Government notifications from time-to-time.

PORTFOLIO INVESTMENT BY FOREIGN INSTITUTIONAL INVESTORS A country with a developing economy cannot depend exclusively on its own domestic savings to propel its economy's rapid growth. The domestic savings of India presently are 25% of its GDP. But this can provide only a 2 to 3% growth of its economy on annual basis. The country has to maintain an 8 to 10% growth for a period of two decades to reach the level of advanced nations and to wipe out widespread poverty of its people. The gap is to be covered by inflow of foreign investment along with advanced technology. As per the Development Goals and Strategy of the 10th Plan, which is currently under implementation: "The strategy to achieve a high annual growth target of 8.00% combines accelerated capital accumulation to raise the average investment rate from 24.23% to 28.41% with an increase in capital-use efficiency to reduce the ratio of incremental capital to output from 4.00 to about 3.55. Private sector development, infrastructure development, and increased foreign investment and trade are key to increasing efficiency" The regular inflow of external capital investment is indispensable to sustain our economic growth at the planned level and this is well recognized by the plan document itself. When remittances are made by Foreign Institutional Investors for portfolio investments, such remittances are on trading account, as securities can be bought, as well as sold back through approved stock exchanges. This may be trading transaction, but net amount at any time (purchases minus sales) is a significant figure and this adds to the foreign exchange reserves of the country. MANAGEMENT OF INVESTMENT PORTFOLIOS Investment Management or Portfolio Management deals with the manner in which investors analyze, select and evaluate investments in terms of their risks and expected returns. It is both an art and a science.

The art aspect derives from the notion that some investors, by whatever means, have the ability to consistently pick up investments that outperform other investments on a risk/expected-return basis. Although many techniques have been developed to assist investors in the selection of investments, the concept of market efficiency maintains that for most investors, the ability to consistently select high-return/low risk investments may be difficult to do. An efficient market is one where prices reflect a given body of information. In such a situation, one investment should not persistently dominate another in terms of risk and expected return. In other words, markets are said to be efficient if there is a free flow of information and market absorbs this information quickly. James Lorie has defined the efficient security market as, “the ability of the capital market to function, so that the prices of securities react rapidly to new information. Such efficiency will produce prices that are appropriate in terms of current knowledge, and investors will be less likely to make unwise investments.” This brings to the science aspect of portfolio/investment management. If markets are reasonably efficient in a risk/expected-return sense, investor’s objective should be to choose their preferred levels of risk and expected return and to diversify as easily as possible to meet their investment goal. As a consequence, portfolio management has become very analytical. Various techniques are today available which enable investors to identify the diversified portfolio that has the highest expected return at their preferred level of risk. PORTFOLIO MANAGEMENT FRAMEWORK Investment management, also referred to as portfolio management, is a complex and a dynamic process or activity that may be divided into various phases as described as follows: PORTFOLIO MANAGEMENT PROCESS

INTER RELATIONSHIP AMONG VARIOUS PHASES OF PORTFOLIO MANAGEMENT 1. SPECIFICATION OF INVESTMENT OBJECTIVES AND CONSTRAINTS: The first step in the portfolio management process is to specify the investment policy that consists of investment objectives, constraints and preferences of investor. The investment policy can be explained as follows: · OBJECTIVES ü Return requirements: Return is the primary motive that drives investment. It is the reward for undertaking the investment. The commonly stated investment goals are income, growth and

stability. Since income and growth represent two ways through which income is generated and stability implies containment or elimination of risk. But investment objectives may be more clearly expressed in terms of returns and risk. However, return and risk go hand in hand. An investor would primarily be interested in a higher return (in the form of income or capital appreciation) and lower level of risk. So he has to bear higher level of risk in order to earn high return. How much risk he would be willing to bear to earn a high return depends on his risk disposition. The investment objective should state the investor the preference of return in relation to risk. Specification of investment objectives can be done in following two ways: Ø Maximize the expected rate of return, subject to the risk exposure being held within a certain limit (the risk tolerance level). Ø Minimize the risk exposure, with out sacrificing a certain expected rate of return (the target rate of return). An investor should start by defining how much risk he can bear or how much he can afford to lose, rather than specifying how much money he wants to make. The risk he wants to bear depends on two factors: a) Financial situation b) Temperament To assess financial situation one must take into consideration: position of the wealth, major expenses, earning capacity, etc and a careful and realistic appraisal of the assets, expenses and earnings forms a base to define the risk tolerance. After appraisal of the financial situation assess the temperamental tolerance of risk. Risk tolerance level is set either by one’s financial situation or financial temperament which ever is lower, so it is necessary to understand financial temperament objectively. One must realize that risk tolerance cannot be defined too rigorously or precisely. For practical purposes it is enough to define it as low, medium or high. This will serve as a valuable guide in taking an investment decision. It will provide a useful perspective and will prevent from being a victim of the waves and manias that tend to sweep the market from time to time. ü Risk tolerance: Risk refers to the possibility that the actual outcome of an investment will differ from its expected outcome. More specifically, most of the investors are concerned about the actual outcome being less than the expected outcome. The wider the range of possible outcomes, the greater is the risk. It all depends on the investor, how much risk he is able to bear. If he is willing to bear high risk, he is expected to get high return and if he is willing to bear low risk, he will get low return. · CONSTRAINTS AND PREFERENCES ü Liquidity: Liquidity refers to the speed with which an asset can be sold, without suffering any loss to its actual market price. For example, money market instruments are the most liquid assets, whereas antiques are among the least liquid. ü Investment horizon: the investment horizon is the time when the investment or part of it is planned to liquidate to meet a specific need. For example, the investment horizon for ten years to fund the child’s college education. The investment horizon has an important bearing on the choice of assets. ü Taxes: The post – tax return from an investment matters a lot. Tax considerations therefore

have an important bearing on investment decisions. So, it is very important to review the tax shelters available and to incorporate the same in the investment decisions. ü Regulations: While individual investors are generally not constrained much by laws and regulations, institutional investors have to conform to various regulations. For example, mutual funds in India are not allowed to hold more than 10 percent of equity shares of a public limited company. ü Unique circumstances: Almost every investor faces unique circumstances. For example, an endowment fund may be prevented from investing in the securities of companies making alcoholic and tobacco products. 2. SELECTION OF ASSET MIX: Based on the objectives and constraints, selection of assets is done. Selection of assets refers to the amount of portfolio to be invested in each of the following asset categories: ü Cash: The first major economic asset that an individual plan to invest in is his or her own house. Their savings are likely to be in the form of bank deposits and money market mutual fund schemes. Referred to broadly as ‘cash’, these instruments have appeal, as they are safe and liquid. ü Bonds: Bonds or debentures represent long-term debt instruments. They are generally of private sector companies, public sector bonds, gilt-edged securities, RBI saving bonds, national saving certificates, Kisan Vikas Patras, bank deposits, public provident fund, post office savings, etc. ü Stocks: Stocks include equity shares and units/shares of equity schemes of mutual funds. It includes income shares, growth shares, blue chip shares, etc. ü Real estate: The most important asset for individual investors is generally a residential house. In addition to this, the more affluent investors are likely to be interested in other types of real estate, like commercial property, agricultural land, semi-urban land, etc. ü Precious objects and others: Precious objects are items that are generally small in size but highly valuable in monetary terms. It includes gold and silver, precious stones, art objects, etc. Other assets includes like that of financial derivatives, insurance, etc. · Conventional wisdom on Asset Mix: The conventional wisdom on the asset mix is embodied in two propositions: ü Other things being equal, an investor with greater tolerance for risk should tilt the portfolio in favor of stocks, whereas an investor with lesser tolerance for risk should tilt the portfolio in favor of bonds. This is because, in general, stocks are riskier than bonds hence earn higher return than bonds. ü Other things being equal, an investor with a longer investment horizon should tilt his portfolio in favor of stocks whereas an investor with a shorter investment horizon should tilt the portfolio in favor of bonds. This is because the expected rate of return from stocks is very sensitive to the length of the investment period; the risk from stock diminishes as investment period lengthens. · The fallacy of Time Diversification: The notion or the idea of time diversification is fallacious. Even though the uncertainty about the average rate of return diminishes over a longer period, it also compounds over a longer time period. Unfortunately, the latter effect dominates. Hence the total return becomes more uncertain as the investment horizon lengthens.

3. FORMULATION OF PORTFOLIO STRATEGY: After selection of asset mix, formulation of appropriate portfolio strategy is required. There are two types of portfolio strategies, active portfolio strategy and passive portfolio strategy. · ACTIVE PORTFOLIO STRATEGY: Most investment professionals follow an active portfolio strategy and aggressive investors who strive to earn superior returns after adjustment for risk. The four principal vectors of an active strategy are: ü Market Timing ü Sector Rotation ü Security Selection ü Use of a specialized concept ü Market timing: This involves departing from the normal (or strategic or long run) asset mix to reflect one’s assessment of the prospects of various assets in the near future. Suppose an investor’s investible resources for financial assets are 100 and his normal (or strategic) stockbond mix is 50:50. In short and intermediate run however he may be inclined to deviate from long-term asset mix. If he expects stocks to out perform bonds, on a risk-adjusted basis, in the near future, he may perhaps step up the stock component of his portfolio to say 60 to 70 percent. Such an action, of course, would raise the beta of his portfolio. On the other hand, if he expects the bonds to outperform stocks, on a risk-adjusted basis, in the near future, he may set up the bond component of his portfolio to 60 to 70 percent. This will naturally lower the beta of his portfolio. Market timing is based on an explicit or implicit forecast of general market movements. The advocates of market timing employ a variety of tools like business cycle analysis, advance-decline analysis, moving average analysis, and econometric models. The forecast of the general market movement derived with the help of one or more of these tools are tempered by the subjective judgment of the investor. Often, of course, the investor may go largely by his market sense. ü Sector Rotation: The concept of sector rotation can be applied to stocks as well as bonds. It is however, used more commonly with respect to stock component of portfolio where it essentially involves shifting the weightings for various industrial sectors based on their assessed outlook. For example if it is assumed that cement and pharmaceutical sectors would do well compared to other sectors in the forthcoming period, one may overweight these sectors, relative to their position in market portfolio. With respect to bonds, sector rotation implies a shift in the composition of the bond portfolio in terms of quality, coupon rate, term to maturity and so on. For example, if there is a rise in the interest rates, there may be shift in long term bonds to medium term or even short-term bonds. But we should remember that a long-term bond is more sensitive to interest rate variation compared to a short-term bond. ü Security Selection: Security selection involves a search for under priced securities. If an investor resort to active stock selection, he may employ fundamental and or technical analysis to identify stocks that seems to promise superior returns and overweight the stock component of his portfolio on them. Likewise, stocks that are perceived to be unattractive will be under weighted relative to their position in the market portfolio. As far as bonds are concerned, security selection calls for choosing bonds that offer the highest yield to maturity at a given level of risk. ü Use of a specialized Investment Concept: A fourth possible approach to achieve superior returns is to employ a specialized concept or philosophy, particularly with respect to investment

in stocks. As Charles D. Ellis words says, a possible way to enhance returns “is to develop a profound and valid insight into the forces that drive a particular group of companies or industries and systematically exploit that investment insight or concept.” Some of the concepts of investment practitioners are as follows: ü Growth stocks ü Value stocks ü Asset-rich stocks ü Technology stocks ü Cyclical stocks The advantage of cultivating a specialized investment concept or philosophy is that it will help you to: a) Focus efforts on a certain kind of investment that reflects ones abilities and talents b) Avoid the distractions of pursuing other alternatives c) Master an approach through sustained practice and continual self-critique. As against these merits, the great disadvantage of focusing on a specialized concept is that it may become obsolete. The changes in market may cast a shadow over the validity of the basic premise underlying the investment philosophy. · PASSIVE PORTFOLIO STRATEGY: The passive strategy rests on the tenet that the capital market is fairly efficient with respect to the available information. The passive strategy is implemented according to the following two guidelines: ü Create a well-diversified portfolio at a predetermined level of risk. ü Hold the portfolio relatively unchanged over time, unless it becomes inadequately diversified or inconsistent with the investor’s risk-return preferences. 4. SELECTION OF SECURITIES: The following factors should be taken into consideration while selecting the fixed income avenues: · SELECTION OF BONDS (fixed income avenues) ü Yield to maturity: The yield to maturity for a fixed income avenue represents the rate of return earned by the investors if he invests in the fixed income avenue and holds it till its maturity. ü Risk of default: To assess the risk of default on a bond, one may look at the credit rating of the bond. If no credit rating is available, examine relevant financial ratios (like debt-to-equity ratio, times interest earned ratio, and earning power) of the firm and assess the general prospects of the industry to which the firm belongs. ü Tax Shield: In yesteryears, several fixed income avenues offered tax shield, now very few do so. ü Liquidity: If the fixed income avenue can be converted wholly or substantially into cash at a fairly short notice, it possesses liquidity of a high order. · SELECTION OF STOCK (Equity shares) Three board approaches are employed for the selection of equity shares: ü Technical analysis ü Fundamental analysis

ü Random selection Technical analysis looks at price behavior and volume data to determine whether the share will move up or down or remain trend less. Fundamental analysis focuses on fundamental factors like the earnings level, growth prospects, and risk exposure to establish the intrinsic value of a share. The recommendation to buy, hold, or sell is based on a comparison of the intrinsic value and the prevailing market price. Random selection approach is based on the premise that the market is efficient and securities are properly priced. 5. PORTFOLIO EXECUTION: The next step is to implement the portfolio plan by buying or selling specified securities in given amounts. This is the phase of portfolio execution which is often glossed over in portfolio management literature. However, it is an important practical step that has a significant bearing on the investment results. In the execution stage, three decision need to be made, if the percentage holdings of various asset classes are currently different from the desired holdings. 6. PORTFOLIO REVISION: In the entire process of portfolio management, portfolio revision is as important stage as portfolio selection. Portfolio revision involves changing the existing mix of securities. This may be effected either by changing the securities currently included in the portfolio or by altering the proportion of funds invested in the securities. New securities may be added to the portfolio or some existing securities may be removed from the portfolio. Thus it leads to purchase and sale of securities. The objective of portfolio revision is similar to the objective of selection i.e. maximizing the return for a given level of risk or minimizing the risk for a given level of return. The need for portfolio revision has aroused due to changes in the financial markets since creation of portfolio. It has aroused because of many factors like availability of additional funds for investment, change in the risk attitude, change investment goals, the need to liquidate a part of the portfolio to provide funds for some alternative uses. The portfolio needs to be revised to accommodate the changes in the investor’s position. Portfolio Revision basically involves two stages: ü Portfolio Rebalancing: Portfolio Rebalancing involves reviewing and revising the portfolio composition (i.e. the stock- bond mix). There are three basic policies with respect to portfolio rebalancing: buy and hold policy, constant mix policy, and the portfolio insurance policy. Under a buy and hold policy, the initial portfolio is left undisturbed. It is essentially a ‘buy and hold’ policy. Irrespective of what happens to the relative values, no rebalancing is done. For example, if the initial portfolio has a stock-bond mix of 50:50 and after six months it happens to be say 70:50 because the stock component has appreciated and the bond component has stagnated, than in such cases no changes are made. The constant mix policy calls for maintaining the proportions of stocks and bonds in line with their target value. For example, if the desired mix of stocks and bonds is say 50:50, the constant mix calls for rebalancing the portfolio when relative value of its components change, so that the target proportions are maintained. The portfolio insurance policy calls for increasing the exposure to stocks when the portfolio appreciates in value and decreasing the exposure to stocks when the portfolio depreciates in value. The basic idea is to ensure that the portfolio value does not fall below a floor level. ü Portfolio Upgrading: While portfolio rebalancing involves shifting from stocks to bonds or vice versa, portfolio-upgrading calls for re-assessing the risk return characteristics of various securities (stocks as well as bonds), selling over-priced securities, and buying under-priced

securities. It may also entail other changes the investor may consider necessary to enhance the performance of the portfolio. 7. PORTFOLIO EVALUATION: Portfolio evaluation is the last step in the process of portfolio management. It is the process that is concerned with assessing the performance of the portfolio over a selected period of time in terms of return and risk. Through portfolio evaluation the investor tries to find out how well the portfolio has performed. The portfolio of securities held by an investor is the result of his investment decisions. Portfolio evaluation is really a study of the impact of such decisions. This involves quantitative measurement of actual return realized and the risk born by the portfolio over the period of investment. It provides a mechanism for identifying the weakness in the investment process and for improving these deficient areas. The evaluation provides the necessary feedback for designing a better portfolio next time. BASICS OF PORTFOLIO MANAGEMENT IN INDIA In India, Portfolio Management is still in its infancy. Barring a few Indian banks, and foreign banks and UTI, no other agency had professional portfolio management until 1987. After the setting up of public sector mutual funds, since 1987, professional portfolio management, backed by competent research staff became the order of the day. After the success of the mutual funds in portfolio management, a number of brokers and Investment consultants some of whom are professionally qualified have become portfolio managers. They have managed the funds of the client on both discretionary and non-discretionary basis. It was found that many of them, including mutual funds have guaranteed a minimum return or capital appreciation and adopted all kinds of incentives that are now prohibited by SEBI. The recent CBI probe into the operations of many market dealers has revealed the unscrupulous practices by banks, dealers and brokers in their portfolio operations. The SEBI has then imposed stricter rules, which included their registration, a code of conduct and minimum infrastructure, experience and expertise etc. it is no longer possible for any unemployed youth, or retired person or self-styled consultant to engage in portfolio management without the SEBI’s license. The guidelines of SEBI are in the direction of making portfolio management a responsible professional service to be rendered by the experts in the field. ASPECTS OF PORTFOLIO MANAGEMENT Basically, portfolio management involves: ü A proper investment decision-making of what to buy and sell ü Proper money management in terms of investment in a basket of assets to satisfy the asset preferences of the investors. ü Reduce the risk and increase the returns. · Investment Strategy: In India there are large number of savers, barring the 37% of population who are below the poverty line. In a poor country like this, it is surprising that saving rate is high as 24% of GDP per annum and investment at 26% of GDP. But the return in the form of output growth is as low as5 to 7% per annum. One may ask why is it that high levels of investment could not generate comparable rates of growth of output? The answer is poor investment strategy; involving high capital output ratios, low productivity of capital, and high rates of obsolescence of capital. The

use of capital in India is wasteful and inefficient, despite the fact that India is labour rich and capital poor. Thus the portfolio managers in India lack the expertise and experience, which will enable them to have proper strategy for investment management. Secondly, the average Indian household saves around 60% in the financial form and 40% in the physical form. Of those in the financial form, nearly 42% is held in cash and bank deposits, as per RBI data and they have return less than inflation rates. Besides a proportion of 35% of financial savings is held in the form of insurance, pension funds, etc. while another 12% is in government instruments and certificates like post office deposits, public provident fund, national saving scheme, etc. the real returns on insurance and pension funds are low and many times lower than average inflation rates. With the removal of many tax concessions from investments in Post Office Savings, certificates, etc. they also become less attractive to small and medium investors. The only investment, satisfying all their objectives is capital market instruments. These objectives are income, capital appreciation, safety, liquidity, and hedge against inflation and investment. · Objectives of Investors: The return on equity investments in the capital market particularly if proper investment strategy is adopted would satisfy the above objectives and real returns would be higher than any other saving instruments. All investment involves risk taking. However, some risk free investments are available like bank deposits or post-office deposits whose returns are called risk free returns of about 5-12%. So, the returns on more risky investments are higher than that having risk premium. Risk is variability of return and uncertainty of payment of interest and repayment of principal. Risk is measured by standard deviation of the returns over the mean for a given period. Risk varies directly with the return. The higher the risk taken, the higher is the return, under normal market conditions. · Risk and Beta: Risk is of two components – systematic market related risk and unsystematic risk. The former cannot be eliminated or managed with the help of Beta (β), which is explained as follows: β = % change of Scrip return % change of Market return If β = 1, the risk of the company is the same as that of the market and if β > 1, the company’s risk is more than market risk and if β < 1, the reverse is the position. · Time Value of Money: In portfolio management and investment decision-making, time element and time value of money are very relevant. Savings are automatic or induced. If induced, it requires a return enough to induce to part with liquidity. Thus, the investors will part savings and liquidity if only their time preference is satisfied by proper return. · Compounding: Future Value Factor (FVF) is (1+ r) ⁿ where (r) is the rate of interest required and (n) is the period of years. Fn = P (1+ r) ⁿ or Future value = present value x (Future Value Factor) So, the return required by the savers is related to the waiting period, loss of consumption at

present, or liquidity and risk of loss of money or variance of returns. · Discounting: If the future flow of money is known as Cı, C2, C3, etc. what is the future value of them and how much is he prepared to pay for them? If he deposits today Rs. 100 he gets Rs. 110 at the end of one year and Rs. 121 at the end of 2 years, if interest rate is Rs. 10%. This process of finding the present value for future money flow is called discounting. Present value of future amounts is: P = F (n) 1 (1+ r)n The multiplier 1 is called PVF or Present Value Factor. (1+ r)n It is necessary to know the amounts of cash flows (Fn), number of years (n) and the required rate of return (r). · Perpetuity: When we receive a fixed sum of money every year up to infinity, it is called Perpetuity. Suppose, if a person wants to receive Rs. 1000 and the equation is PV = a r where, PV is the present value of perpetuity, ‘a’ is the fixed periodic cash flow and ‘r’ is the rate of interest. · Annuity: Annuity is the constant cash flow for a finite time period of say 5 years (n). Examples of annuity are found in the case of lease rentals, loan repayments, recurring deposits, etc. · Application to Portfolio Management: Portfolio Management involves time element and time horizon. The present value of future returns/cash flows by discounting is useful for share valuation and bond valuation. The investment strategy in portfolio construction should have a time horizon; say 3 to 5 years; to produce desired results of 20-30% return per annum. Besides, Portfolio Management should also take into account tax benefits and incentives. As the returns are taken by investors net of tax payments, and there is always an element of inflation, returns net of taxation and inflation are more relevant to tax paying investors. These are called net real rates of returns, which should be more than other returns. They should encompass risk free returns plus a reasonable risk premium, depending upon the risk taken on the instruments/ assets invested. CONCLUSION After the overall all study about each and every aspect of this topic it shows that portfolio management is a dynamic and flexible concept which involves regular and systematic analysis, proper management, judgment, and actions and also that the service which was not so popular earlier as other services has become a booming sector as on today and is yet to gain more importance and popularity in future as people are slowly and steadily coming to know about this concept and its importance.

I also help both an individual the investor and FII to manage their portfolio by expert portfolio mangers. It protects the investor’s portfolio of funds very crucially. Portfolio management service is very important and effective investment tool as on today for managing investible funds with a surety to secure it. As and how development is done every sector will gain its place in this world of investment