Djomba - Services Portfolio 2009
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www.djomba.com
new media & digital marketing © dJomba . August 2009
introduction
About us dJomba is a new media and interactive agency located in Lisbon (Portugal) with recognized experience in digital marketing and interactive solutions. dJomba is an irreverent, although professional agency, best known by its innovative of work and constant search for new solutions in the field of digital marketing. The Company was founded in 2002, by two experienced multimedia professionals, previously on the team responsible for the development of SIC24 online 3D commercial project. SIC is one of the biggest Portuguese private television networks. With a team of top professionals, dJomba is always ready to face new challenges, start new creative adventures and solve the most difficult problems with creative and technological solutions. Among the wide variety of projects and campaigns developed by the agency, it’s core competences are the development of product websites, online advertising campaigns, branded games and interactive displays and the strategic planning of digital campaigns, integrating e-marketing, mobile marketing and physical interfaces. Since 2007 has accomplished projects for international clients, mainly in Portuguese speaking countries, like Brazil, Angola and Mozambique.
introduction
Main competences • Strategic planning in digital marketing • Research & benchmark • Creation of marketing plans for digital channels
• Planning, implementation and management of on-line advertising campaigns • Development of product website’s and interactive banners • Digital media placement planning and CPC/CPM campaign management • Permission e-mail marketing campaigns • Viral marketing campaigns • On-line video campaigns • Social media campaigns • Mobile marketing campaigns
• Websites, portals and intranets development and management • Games and applications development for brand promotion in personal computers (internet and desktop) and mobile phones • In-game advertising and advertising in virtual worlds • Interactive interfaces for points of sale, events and expositions • Design of interactive physical spaces / digital and real world integration
Services Portfolio with examples of real projects created by dJomba
tv advertising
Client: Business: Format: Length:
Mr. SECOND Hardware retailer TV spot 15“
animation
Client: Business: Format: Length:
Compal Beverage / Soft Drinks Several animations for the new product packages internal presentation 15“
interactive cds
Client: Business: Format:
Boehringer Ingelheim Pharmaceutical Company Interactive CD for internal training and support material to medical sales representatives commercial presentations
corporate websites
Clients: Technologies:
Coudelaria Monte Velho, Cenário, Maçãs de Alcobaça, Toyota (Angola) HTML, CSS, ASP, PHP, Javascript, ASP.NET, Adobe Flash / ActionScript, MySQL and Microsoft SQL
intranets
Client: Business: Format: Description:
Fidelidade Mundial Insurance Intranet for direct communication channel with the network of sales representatives and support the sales incentive program The sales representative accessed this intranet website to get information about the incentive program, check the list of closed contracts they have accomplished and accumulated incentive points that could be exchanged by rewards. The success of this program extended its duration for 3 consecutive years. In this period, the website was used by 8000 daily active users.
e-mail marketing
Clients: EDP - Energias de Portugal - national energy company Sporting Clube de Portugal - one of three largest Portuguese football clubs Sapo.pt - internet provider and the main Portuguese portal
interactive banners examples of full creative development and international campaigns adaptation
Companies:
National - Caixa Geral de Depósitos (national bank), Compal (soft-drinks) and Circo Internacional (entertainment) International - Fiat, Ford and Microsoft
on-line campaigns leaderboard
takeover MSN.pt
mobile
LREC MREC’s with video
Client: Nintendo Business: Computer Games Format: On-line advertising campaign for WiiSports Resort game in Portugal
expandable WLM
campaigns localization
Client: Business: Format:
BBVA Bank International BBVA campaign localization for Portugal
product websites www.vivaverdura.com
Client: Knorr Business: Food industry Format: Promotional website for Knorr’s new ready to eat soups, prepared with fresh vegetables, according to traditional recipes. Notes: The website was programmed to detect the time that each user access it to simulate a real day on the village – from 19:00 the layout changes to night until 07:00, in which it changes back to day.
in-game advertising
Client: Nokia Portugal Business: Telecommunications Format: Branded game developed in Adobe Flash
serious games
Client: Business: Format:
Allianz Seguros Insurance company Multiplayer game for children’s sensibilization about traffic signs and traffic rules
Description: The game was implemented in the interior of a inflatable spaceship, carried in a special transport truck, that travelled all around Portugal, setting it in all district capitals. The spaceship had 4 plasma screens on the floor – the screenshots above presented formed a map of a city in which the game was set. Each player had a game command by which he could control a small car through the city.
on-line games game 1
game 2
Client:
Zapp Comunicações Móveis
Business:
Telecommunications
Format:
On-line games developed as part of the company’s Christmas greetings campaign
Description:
Two arcade games adaptations, with humorous elements regarding the Christmas season and following the company’s communication graphic line.
marketing viral
Client: Business: Format: Description:
Unibanco Bank / Credit Cards Viral marketing campaign with contest website, banner advertising and permission marketing by e-mail The objective was to find, in a pixel art city, in 3 minutes, 5 special figures that hold a Unibanco Mini credit card on their hands. The participants won additional credits to play if the invite friends. The player with best result (which found all the figures in the less time) won a prize of € 1.000.
Facebook applications denial message for masculine users
profile badge
www.unsminutinhossemhomens.com
Client: Nestlé / Kit Kat Business: Food Format: Facebook application development to support the advertising campaign “Uns minutinhos sem homens” (Some minutes without men) for Kit Kat Senses promotion. Description: The application allowed, all Facebook female users that installed it, to access to a private post room in which they could talk freely about their interests, problems, desires with other females, that also were fans of this chocolate bar. Only users of the female sex could enter this private post room. The application allowed or denied the user access, according the sexual gender stated on their profile.
social marketing www.guilhotinanokia.com competition pages on Facebook, Hi5 and Twitter
campaign website
campaign profile picture
Client: Nokia Portugal / JWT Business: Telecommunications Description: Social marketing campaign on Facebook, Hi5 and Twitter supported by a campaign website. Using the claim created by JWT agency “Loose your head for a Nokia N97” it was proposed to the users of those social networks to participate in a competition in each they must change their profile picture for a image of the Nokia N97 mobile phone and post a comment on the campaign pages explaining why they had loosed their heads (profile pictures) for a Nokia N97. The best explanations were awarded with a N97.
digital mkt campaign
action 1
Descobre o teu lugar! Viral marketing
action 2
Bancada do Leão Interactive video website
Client: SCP - Sporting Clube de Portugal Business: Sports Format: GAMEBOX 2009’s digital campaign creative and technological development, including a viral mini-site for the official SCP website, adaptation of this mini-site into a Facebook application, and a website with interactive videos in which the clubs player Sá Pinto and the Portuguese actor Pedro Lima, guided the visitors around the stadium explaining the advantages of each terrace of the Alvalade stadium. The campaign was promoted by mailshoots to all club members and supporters and banner campaigns on the official SCP website and various Portuguese main websites of reference for the target. GAMEBOX = special pack with tickets a season
digital signage & interactive solutions
Client: Nokia Portugal Business: Telecommunications Description: Human-size model Mobile phone with an interactive display (touch screen) for Nokia Portugal stand in Moda Lisboa 2007 (Annual Lisbon Fashion exhibition). The visitors were invited to take a picture (with a webcam included on the model) and to personalize it with funny elements (moustache, hair, etc.). If they wanted to participate on a conquest for a mobile phone, they could submit their “arranged” photo into a network of LCDs set all around the stand for other visitors could appreciate their creations.
some brands worked by dJomba
some advertising agencies we work with
EXECUTIVE CENTER
awards & recognitions Clube de Criativos de Portugal 2005 (Lisbon, Portugal) • Best website (Gold Award) – category: Design New Media . website: www.djomba.com . client: dJomba
Sinos 2005 (Lisbon, Portugal) • Ciberprata (Silver Award) – category: Institutional . website: www.djomba.com . client: dJomba
Prisma Awards 2005 (Lisbon, Portugal) • Best of Show – WebDESIGN IX: website: www.djomba.com . client: dJomba • Gold Award – WebDESIGN IX: website: www.djomba.com . client: dJomba
Prémios SAPO 2007 (Lisbon, Portugal) • Sapo de Ouro (Gold Award) – category: Mass market products. campaign: Dia da Fruta . client: Compal
3º Maputo International Advertising Festival 2008 (Maputo, Mozambique) • Concha de Ouro (Gold Award) – campaign: TV Compal . client: Compal • Concha de Ouro (Gold Award) – campaign: Dia da Fruta . client: Compal • Concha de Bronze (Bronze Award) – campaign: Fresh Power . client: Compal
Prémios SAPO 2008 (Lisbon, Portugal) • Sapo de Ouro (Gold Award) – category: Produtos de Grande Consumo . campaign: TV Compal . client Compal • Sapo de Ouro (Gold Award) – category: Entertainment and Shows . campaign: Revela que és um leão! Põe a tua juba . client: Sporting Clube de Portugal
4º Maputo International Advertising Festival 2009 (Maputo, Mozambique) • Concha de Ouro (Gold Award) – category: Mexe com a Web . client: Nokia Portugal • Concha de Prata (Silver Award) – category: Mostra o Leão . client: Sporting Clube de Portugal • Concha de Bronze (Bronze Award) – category: Cria o Teu Caminho . client: Nokia Portugal
structure
management
network Brazil Angola Mozambique Macau (China)
• Strategic management • Human resources management • Global projects management
team 10 full time collaborators 5 external consultants 3 business partners
sales • Prospection • Clients management • New business
marketing • • • • •
Research and strategic planning dJomba communication Digital marketing planning New business development Business partnerships
creative dep • Creative teams (advertising) • Graphic design • Web design • Animation/3D
development • • • • • •
Web Programming Flash Programming Software Programming Data Bases Programming Systems Integration Interactive Solutions
special projects • Specific external providers identification • Special projects management (integration of internal team, outsourced development and providers integration) • Prototype development
new media & digital marketing
main office: Rua Almeida e Sousa, 21, 4º Dtº, 1350-006 Lisboa – Portugal
contacts: +351 213 860 377 [email protected]
on-line presence: www.djomba.com www.facebook.com/djomba.agency www.linkedin.com/companies/djomba www.twitter.com/djomba
new media & digital marketing © dJomba . August 2009
introduction
About us dJomba is a new media and interactive agency located in Lisbon (Portugal) with recognized experience in digital marketing and interactive solutions. dJomba is an irreverent, although professional agency, best known by its innovative of work and constant search for new solutions in the field of digital marketing. The Company was founded in 2002, by two experienced multimedia professionals, previously on the team responsible for the development of SIC24 online 3D commercial project. SIC is one of the biggest Portuguese private television networks. With a team of top professionals, dJomba is always ready to face new challenges, start new creative adventures and solve the most difficult problems with creative and technological solutions. Among the wide variety of projects and campaigns developed by the agency, it’s core competences are the development of product websites, online advertising campaigns, branded games and interactive displays and the strategic planning of digital campaigns, integrating e-marketing, mobile marketing and physical interfaces. Since 2007 has accomplished projects for international clients, mainly in Portuguese speaking countries, like Brazil, Angola and Mozambique.
introduction
Main competences • Strategic planning in digital marketing • Research & benchmark • Creation of marketing plans for digital channels
• Planning, implementation and management of on-line advertising campaigns • Development of product website’s and interactive banners • Digital media placement planning and CPC/CPM campaign management • Permission e-mail marketing campaigns • Viral marketing campaigns • On-line video campaigns • Social media campaigns • Mobile marketing campaigns
• Websites, portals and intranets development and management • Games and applications development for brand promotion in personal computers (internet and desktop) and mobile phones • In-game advertising and advertising in virtual worlds • Interactive interfaces for points of sale, events and expositions • Design of interactive physical spaces / digital and real world integration
Services Portfolio with examples of real projects created by dJomba
tv advertising
Client: Business: Format: Length:
Mr. SECOND Hardware retailer TV spot 15“
animation
Client: Business: Format: Length:
Compal Beverage / Soft Drinks Several animations for the new product packages internal presentation 15“
interactive cds
Client: Business: Format:
Boehringer Ingelheim Pharmaceutical Company Interactive CD for internal training and support material to medical sales representatives commercial presentations
corporate websites
Clients: Technologies:
Coudelaria Monte Velho, Cenário, Maçãs de Alcobaça, Toyota (Angola) HTML, CSS, ASP, PHP, Javascript, ASP.NET, Adobe Flash / ActionScript, MySQL and Microsoft SQL
intranets
Client: Business: Format: Description:
Fidelidade Mundial Insurance Intranet for direct communication channel with the network of sales representatives and support the sales incentive program The sales representative accessed this intranet website to get information about the incentive program, check the list of closed contracts they have accomplished and accumulated incentive points that could be exchanged by rewards. The success of this program extended its duration for 3 consecutive years. In this period, the website was used by 8000 daily active users.
e-mail marketing
Clients: EDP - Energias de Portugal - national energy company Sporting Clube de Portugal - one of three largest Portuguese football clubs Sapo.pt - internet provider and the main Portuguese portal
interactive banners examples of full creative development and international campaigns adaptation
Companies:
National - Caixa Geral de Depósitos (national bank), Compal (soft-drinks) and Circo Internacional (entertainment) International - Fiat, Ford and Microsoft
on-line campaigns leaderboard
takeover MSN.pt
mobile
LREC MREC’s with video
Client: Nintendo Business: Computer Games Format: On-line advertising campaign for WiiSports Resort game in Portugal
expandable WLM
campaigns localization
Client: Business: Format:
BBVA Bank International BBVA campaign localization for Portugal
product websites www.vivaverdura.com
Client: Knorr Business: Food industry Format: Promotional website for Knorr’s new ready to eat soups, prepared with fresh vegetables, according to traditional recipes. Notes: The website was programmed to detect the time that each user access it to simulate a real day on the village – from 19:00 the layout changes to night until 07:00, in which it changes back to day.
in-game advertising
Client: Nokia Portugal Business: Telecommunications Format: Branded game developed in Adobe Flash
serious games
Client: Business: Format:
Allianz Seguros Insurance company Multiplayer game for children’s sensibilization about traffic signs and traffic rules
Description: The game was implemented in the interior of a inflatable spaceship, carried in a special transport truck, that travelled all around Portugal, setting it in all district capitals. The spaceship had 4 plasma screens on the floor – the screenshots above presented formed a map of a city in which the game was set. Each player had a game command by which he could control a small car through the city.
on-line games game 1
game 2
Client:
Zapp Comunicações Móveis
Business:
Telecommunications
Format:
On-line games developed as part of the company’s Christmas greetings campaign
Description:
Two arcade games adaptations, with humorous elements regarding the Christmas season and following the company’s communication graphic line.
marketing viral
Client: Business: Format: Description:
Unibanco Bank / Credit Cards Viral marketing campaign with contest website, banner advertising and permission marketing by e-mail The objective was to find, in a pixel art city, in 3 minutes, 5 special figures that hold a Unibanco Mini credit card on their hands. The participants won additional credits to play if the invite friends. The player with best result (which found all the figures in the less time) won a prize of € 1.000.
Facebook applications denial message for masculine users
profile badge
www.unsminutinhossemhomens.com
Client: Nestlé / Kit Kat Business: Food Format: Facebook application development to support the advertising campaign “Uns minutinhos sem homens” (Some minutes without men) for Kit Kat Senses promotion. Description: The application allowed, all Facebook female users that installed it, to access to a private post room in which they could talk freely about their interests, problems, desires with other females, that also were fans of this chocolate bar. Only users of the female sex could enter this private post room. The application allowed or denied the user access, according the sexual gender stated on their profile.
social marketing www.guilhotinanokia.com competition pages on Facebook, Hi5 and Twitter
campaign website
campaign profile picture
Client: Nokia Portugal / JWT Business: Telecommunications Description: Social marketing campaign on Facebook, Hi5 and Twitter supported by a campaign website. Using the claim created by JWT agency “Loose your head for a Nokia N97” it was proposed to the users of those social networks to participate in a competition in each they must change their profile picture for a image of the Nokia N97 mobile phone and post a comment on the campaign pages explaining why they had loosed their heads (profile pictures) for a Nokia N97. The best explanations were awarded with a N97.
digital mkt campaign
action 1
Descobre o teu lugar! Viral marketing
action 2
Bancada do Leão Interactive video website
Client: SCP - Sporting Clube de Portugal Business: Sports Format: GAMEBOX 2009’s digital campaign creative and technological development, including a viral mini-site for the official SCP website, adaptation of this mini-site into a Facebook application, and a website with interactive videos in which the clubs player Sá Pinto and the Portuguese actor Pedro Lima, guided the visitors around the stadium explaining the advantages of each terrace of the Alvalade stadium. The campaign was promoted by mailshoots to all club members and supporters and banner campaigns on the official SCP website and various Portuguese main websites of reference for the target. GAMEBOX = special pack with tickets a season
digital signage & interactive solutions
Client: Nokia Portugal Business: Telecommunications Description: Human-size model Mobile phone with an interactive display (touch screen) for Nokia Portugal stand in Moda Lisboa 2007 (Annual Lisbon Fashion exhibition). The visitors were invited to take a picture (with a webcam included on the model) and to personalize it with funny elements (moustache, hair, etc.). If they wanted to participate on a conquest for a mobile phone, they could submit their “arranged” photo into a network of LCDs set all around the stand for other visitors could appreciate their creations.
some brands worked by dJomba
some advertising agencies we work with
EXECUTIVE CENTER
awards & recognitions Clube de Criativos de Portugal 2005 (Lisbon, Portugal) • Best website (Gold Award) – category: Design New Media . website: www.djomba.com . client: dJomba
Sinos 2005 (Lisbon, Portugal) • Ciberprata (Silver Award) – category: Institutional . website: www.djomba.com . client: dJomba
Prisma Awards 2005 (Lisbon, Portugal) • Best of Show – WebDESIGN IX: website: www.djomba.com . client: dJomba • Gold Award – WebDESIGN IX: website: www.djomba.com . client: dJomba
Prémios SAPO 2007 (Lisbon, Portugal) • Sapo de Ouro (Gold Award) – category: Mass market products. campaign: Dia da Fruta . client: Compal
3º Maputo International Advertising Festival 2008 (Maputo, Mozambique) • Concha de Ouro (Gold Award) – campaign: TV Compal . client: Compal • Concha de Ouro (Gold Award) – campaign: Dia da Fruta . client: Compal • Concha de Bronze (Bronze Award) – campaign: Fresh Power . client: Compal
Prémios SAPO 2008 (Lisbon, Portugal) • Sapo de Ouro (Gold Award) – category: Produtos de Grande Consumo . campaign: TV Compal . client Compal • Sapo de Ouro (Gold Award) – category: Entertainment and Shows . campaign: Revela que és um leão! Põe a tua juba . client: Sporting Clube de Portugal
4º Maputo International Advertising Festival 2009 (Maputo, Mozambique) • Concha de Ouro (Gold Award) – category: Mexe com a Web . client: Nokia Portugal • Concha de Prata (Silver Award) – category: Mostra o Leão . client: Sporting Clube de Portugal • Concha de Bronze (Bronze Award) – category: Cria o Teu Caminho . client: Nokia Portugal
structure
management
network Brazil Angola Mozambique Macau (China)
• Strategic management • Human resources management • Global projects management
team 10 full time collaborators 5 external consultants 3 business partners
sales • Prospection • Clients management • New business
marketing • • • • •
Research and strategic planning dJomba communication Digital marketing planning New business development Business partnerships
creative dep • Creative teams (advertising) • Graphic design • Web design • Animation/3D
development • • • • • •
Web Programming Flash Programming Software Programming Data Bases Programming Systems Integration Interactive Solutions
special projects • Specific external providers identification • Special projects management (integration of internal team, outsourced development and providers integration) • Prototype development
new media & digital marketing
main office: Rua Almeida e Sousa, 21, 4º Dtº, 1350-006 Lisboa – Portugal
contacts: +351 213 860 377 [email protected]
on-line presence: www.djomba.com www.facebook.com/djomba.agency www.linkedin.com/companies/djomba www.twitter.com/djomba
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