Pns Marketing 2009
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- Pages: 27
Airport Marketing
What Drives Traffic? • • Demographics
35 – 50 yrs 59% area residents within 35 mi
• • Business 53% • • Military 21% • • Leisure 26%
ALL PARKING BY COUNTY JUNE Baldwin, AL Escambia, AL
13% 0% 3% 0% 16%
Mobile, AL Bay County, FL Escambia, FL Okaloosa, FL Santa Rosa, FL Walton, FL
54%
0% 10%
4%
OTHER
And 16 of the Top 20 O&D Markets for Pensacola/Gulf Coast By Passenger Traffic Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
City Market Washington/Baltimore Dallas Atlanta New York Denver Chicago San Francisco/Oakland Las Vegas Boston Los Angeles Charlotte Orlando St. Louis Detroit San Diego Kansas City Memphis Seattle Ft. Lauderdale Indianapolis
Source: US DOT O&D YE 2Q 2008
MOB
PNS
VPS
Total
26,480 30,310 23,270 29,110 6,780 27,830 7,240 5,620 7,140 11,940 11,870 4,100 8,600 6,330 7,590 3,480 5,140 6,720 3,570 4,610
112,090 51,150 81,260 70,260 50,350 17,130 45,340 34,910 30,320 24,690 36,290 41,610 21,920 24,260 28,270 21,310 8,680 24,050 27,760 18,960
44,570 60,840 27,190 26,210 16,930 17,610 7,530 16,610 17,950 16,340 3,280 3,180 18,030 12,320 5,670 15,280 24,000 6,430 2,580 8,960
183,140 142,300 131,720 125,580 74,060 62,570 60,110 57,140 55,410 52,970 51,440 48,890 48,550 42,910 41,530 40,070 37,820 37,200 33,910 32,530
The Opportunity at PNS Location, Location, Location
100 Miles
Pensacola Gulf Coast Market Update
100 Mile Map
Pensacola-Mobile DMA
Rank
Designated Market Area (DMA) TV Homes
53 56 57 60
New Orleans Albany-Schenectady-Troy Little Rock-Pine Bluff Tulsa
600,150 553,790 552,400 519,820
61 63 68 75 77
Pensacola-Mobile Ft. Myers-Naples Tucson Omaha Spokane
517,410 491,760 451,580 407,700 403,820
TOTAL DMA POPULATION
Alabama Total Population - 836,108 Florida Total Population - 878,058 Mississippi Total Population - 164,508
TOTAL POPULATION - 1,878,674 TOTAL HOUSEHOLDS - 594,618
American Express Data Region
American Express Cardholders 2007 Point of Origin – 565,356 Customers. $586 Million
Atlanta Birmingham New York New Orleans Houston Orlando Tampa/St. Pete Nashville Dallas Washington/Baltimore Miami/Ft. Lauderdale Montgomery
Atlanta Birmingham New Orleans Nashville Montgomery Jackson, MS Memphis New York Baton Rouge Houston Huntsville Dallas
Visitor State of Origin
Promoting the Market Top of Mind Awareness Pensacola Means Lower Fares
Airline In-Flight Magazines
Florida Trend
Visitor & Military Guides
Back Cover Ad
Local Business Magazine
Lower Fares in Pensacola • Digital Billboards 3 in Mobile, 4 in Ft
Walton, 1 in Pensacola and 1 in Foley
Booking Engine
Lower Fares in Pensacola • Television with WALA Fox 10/ WEAR C3
Internet Banner Ads
E-Newsletter
Social Media
Hoot Sweet Stats
SMS Text Campaign
Public Relations
FIDS/BIDS
Free WiFi Internet Charging Stations
Airport Ambassadors • The Airport initiated an in-house
program that will enhance our focus on customer service.
What Drives Traffic? • • Demographics
35 – 50 yrs 59% area residents within 35 mi
• • Business 53% • • Military 21% • • Leisure 26%
ALL PARKING BY COUNTY JUNE Baldwin, AL Escambia, AL
13% 0% 3% 0% 16%
Mobile, AL Bay County, FL Escambia, FL Okaloosa, FL Santa Rosa, FL Walton, FL
54%
0% 10%
4%
OTHER
And 16 of the Top 20 O&D Markets for Pensacola/Gulf Coast By Passenger Traffic Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
City Market Washington/Baltimore Dallas Atlanta New York Denver Chicago San Francisco/Oakland Las Vegas Boston Los Angeles Charlotte Orlando St. Louis Detroit San Diego Kansas City Memphis Seattle Ft. Lauderdale Indianapolis
Source: US DOT O&D YE 2Q 2008
MOB
PNS
VPS
Total
26,480 30,310 23,270 29,110 6,780 27,830 7,240 5,620 7,140 11,940 11,870 4,100 8,600 6,330 7,590 3,480 5,140 6,720 3,570 4,610
112,090 51,150 81,260 70,260 50,350 17,130 45,340 34,910 30,320 24,690 36,290 41,610 21,920 24,260 28,270 21,310 8,680 24,050 27,760 18,960
44,570 60,840 27,190 26,210 16,930 17,610 7,530 16,610 17,950 16,340 3,280 3,180 18,030 12,320 5,670 15,280 24,000 6,430 2,580 8,960
183,140 142,300 131,720 125,580 74,060 62,570 60,110 57,140 55,410 52,970 51,440 48,890 48,550 42,910 41,530 40,070 37,820 37,200 33,910 32,530
The Opportunity at PNS Location, Location, Location
100 Miles
Pensacola Gulf Coast Market Update
100 Mile Map
Pensacola-Mobile DMA
Rank
Designated Market Area (DMA) TV Homes
53 56 57 60
New Orleans Albany-Schenectady-Troy Little Rock-Pine Bluff Tulsa
600,150 553,790 552,400 519,820
61 63 68 75 77
Pensacola-Mobile Ft. Myers-Naples Tucson Omaha Spokane
517,410 491,760 451,580 407,700 403,820
TOTAL DMA POPULATION
Alabama Total Population - 836,108 Florida Total Population - 878,058 Mississippi Total Population - 164,508
TOTAL POPULATION - 1,878,674 TOTAL HOUSEHOLDS - 594,618
American Express Data Region
American Express Cardholders 2007 Point of Origin – 565,356 Customers. $586 Million
Atlanta Birmingham New York New Orleans Houston Orlando Tampa/St. Pete Nashville Dallas Washington/Baltimore Miami/Ft. Lauderdale Montgomery
Atlanta Birmingham New Orleans Nashville Montgomery Jackson, MS Memphis New York Baton Rouge Houston Huntsville Dallas
Visitor State of Origin
Promoting the Market Top of Mind Awareness Pensacola Means Lower Fares
Airline In-Flight Magazines
Florida Trend
Visitor & Military Guides
Back Cover Ad
Local Business Magazine
Lower Fares in Pensacola • Digital Billboards 3 in Mobile, 4 in Ft
Walton, 1 in Pensacola and 1 in Foley
Booking Engine
Lower Fares in Pensacola • Television with WALA Fox 10/ WEAR C3
Internet Banner Ads
E-Newsletter
Social Media
Hoot Sweet Stats
SMS Text Campaign
Public Relations
FIDS/BIDS
Free WiFi Internet Charging Stations
Airport Ambassadors • The Airport initiated an in-house
program that will enhance our focus on customer service.
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