Plc
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- Pages: 13
The purpose of having a diagram is to help you
understand the changes, in the revenue that is made, as you go through the different stages of selling a product, from the beginning, to the end.
The life cycle of a product normally consists of
four stages-
INTRODUCTION GROWTH MATURITY DECLINE
The seller tries to stimulate demand Promotion campaigns to get increase
public awareness Explain how the product is used, • Features
Advantages
Benefits
You will lose money, but you expect to
make profits in the future
A lot is sold - The seller tries to sell as much as possible Other competitor companies watch, and decide about
joining in with a competitor product
“Growth will continue until too many competitors in the
market - and the market is saturated
• At the end of the growth stage, profits start to decline
when competition means you have to spend more money on promotion to keep sales going.
• Spending money on promotion cuts into your profit
Many competitors have joined - the market
is saturated The only way to sell is to begin to lower
the price - and profits decrease It is difficult to tell the different between
products since most have the same F.A.B. Features, Advantages & Benefits Competition can get “Nasty” and
commercials are intense.
Newer products are now more attractive - even a
low low price does not make consumers want to buy. Profit margin declines - and so the only way to make
money is to sell a high volume To increase volume you try to 1. Increase the number of customers - get new
customers 2. Increase the amount each customer uses
Market Modification
Product Modification
Increase frequency of use by present
customers Add new users Find new uses Change product quality or packaging
List of top FMCG Companies 1. EMANI 2.HEINZ 3.DABUR
4. PROCTER & GAMBLE
5.AMUL 6.NIRMA 7.UNILIVER
8. ITC Ltd.
9.CADBURY’S
10.COLGATE-PAMOLIVE
11.COCA COLA
12.PEPSI
The great INDIAN company with 114 hit products
Brief Info. On DABUR The Group's principal activity is to manufacture health care,
personal care and food products. The Group operates in five segments: Consumer Care,
Consumer Health, Food, Retail and Other. The Group's products include health supplements,
digestives, baby care, Hair care, Skin care and Oral care products. The major brands of the Group include Dabur, Vatika,
Hajmola, Anmol and Real. On 25-Jun-2009, the Group acquired Fem Care Pharma Ltd.
Famous Dabur Products: AMLA HAIR OIL AMLA LITE ANMOL OIL SACHET BINACA TOOTH POWDER DABUR ALBELA CANDY DABUR CHAWANPRASH DABUR HONEY DABUR PUDIN HARA
GULABARI KEWRA WATER JASMINE OIL LAL DANT MANJAN SHARBAT E AZAM SPECIAL HAIR OIL VATIKA SHAMPOO BINACA TOP BRUSH BINACA TRIKLEEN BRUSH GLUCOSE D DABUR
PLC of Dabur: 1. Introduction Stage :As we all know that when a new product is introduced in the market, the sales will be low until the customers aware of the product. For Dabur, Dabur UVEDA is in the Introduction stage as it just has launched on 4th August 2009
2. Growth Stage :In this stage the revenue goes up. In this stage the sale of the product increases as more customers become aware of the product and its additional benefits. Dabur Honey can be listed in this stage.
PLC of Dabur: 3.Maturity StageThis stage of the PLC is the most profitable. While in this stage sales continue in this stage, they do so at a slow rate. Brand awareness is strong. Dabur Chvyanprash can be listed in this stage 4.Decline StageIn this stage the sale of the product begins to decline as the market becomes saturated and consumers’ taste change. Dabur anar candy can be put in the Decline stage.
understand the changes, in the revenue that is made, as you go through the different stages of selling a product, from the beginning, to the end.
The life cycle of a product normally consists of
four stages-
INTRODUCTION GROWTH MATURITY DECLINE
The seller tries to stimulate demand Promotion campaigns to get increase
public awareness Explain how the product is used, • Features
Advantages
Benefits
You will lose money, but you expect to
make profits in the future
A lot is sold - The seller tries to sell as much as possible Other competitor companies watch, and decide about
joining in with a competitor product
“Growth will continue until too many competitors in the
market - and the market is saturated
• At the end of the growth stage, profits start to decline
when competition means you have to spend more money on promotion to keep sales going.
• Spending money on promotion cuts into your profit
Many competitors have joined - the market
is saturated The only way to sell is to begin to lower
the price - and profits decrease It is difficult to tell the different between
products since most have the same F.A.B. Features, Advantages & Benefits Competition can get “Nasty” and
commercials are intense.
Newer products are now more attractive - even a
low low price does not make consumers want to buy. Profit margin declines - and so the only way to make
money is to sell a high volume To increase volume you try to 1. Increase the number of customers - get new
customers 2. Increase the amount each customer uses
Market Modification
Product Modification
Increase frequency of use by present
customers Add new users Find new uses Change product quality or packaging
List of top FMCG Companies 1. EMANI 2.HEINZ 3.DABUR
4. PROCTER & GAMBLE
5.AMUL 6.NIRMA 7.UNILIVER
8. ITC Ltd.
9.CADBURY’S
10.COLGATE-PAMOLIVE
11.COCA COLA
12.PEPSI
The great INDIAN company with 114 hit products
Brief Info. On DABUR The Group's principal activity is to manufacture health care,
personal care and food products. The Group operates in five segments: Consumer Care,
Consumer Health, Food, Retail and Other. The Group's products include health supplements,
digestives, baby care, Hair care, Skin care and Oral care products. The major brands of the Group include Dabur, Vatika,
Hajmola, Anmol and Real. On 25-Jun-2009, the Group acquired Fem Care Pharma Ltd.
Famous Dabur Products: AMLA HAIR OIL AMLA LITE ANMOL OIL SACHET BINACA TOOTH POWDER DABUR ALBELA CANDY DABUR CHAWANPRASH DABUR HONEY DABUR PUDIN HARA
GULABARI KEWRA WATER JASMINE OIL LAL DANT MANJAN SHARBAT E AZAM SPECIAL HAIR OIL VATIKA SHAMPOO BINACA TOP BRUSH BINACA TRIKLEEN BRUSH GLUCOSE D DABUR
PLC of Dabur: 1. Introduction Stage :As we all know that when a new product is introduced in the market, the sales will be low until the customers aware of the product. For Dabur, Dabur UVEDA is in the Introduction stage as it just has launched on 4th August 2009
2. Growth Stage :In this stage the revenue goes up. In this stage the sale of the product increases as more customers become aware of the product and its additional benefits. Dabur Honey can be listed in this stage.
PLC of Dabur: 3.Maturity StageThis stage of the PLC is the most profitable. While in this stage sales continue in this stage, they do so at a slow rate. Brand awareness is strong. Dabur Chvyanprash can be listed in this stage 4.Decline StageIn this stage the sale of the product begins to decline as the market becomes saturated and consumers’ taste change. Dabur anar candy can be put in the Decline stage.
