Planning Process & Srtategies In International Marketing

PLANNING PROCESS & SRTATEGIES IN INTERNATIONAL MARKETING PRESENTED BYVANDANA KUMARI 66-MBA-07 TBS BHADERWAH CAMPUS SUBMITTED TO-MISS SALONI DEVI

Planning is a systematized way of relating to the future. It is an attempt to manage the effects of external, uncontrollable factors on the firm's strengths, weaknesses, objectives, and goals to attain a desired end. Further, it is a commitment of resources to a country market to achieve specific goals. In other words, planning is the job of making things happen that may not otherwise occur.

PHASE I Preliminary Analysis and Screening THE RESULTS OF PHASE (1) PROVIDE THE MARKETER WITH THE BASIC INFORMATION NECESSARY TO:    

Evaluate the potential of a proposed country market. Identify problems that would eliminate the country from further consideration. Identify environmental elements which need further analysis. Develop and implement a marketing action plan.

PHASE 2 adapting the marketing mix to target markets. THE ANSWERS TO THREE MAJOR QUESTIONS ARE GENERATED IN PHASE 2: 

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Which elements of the marketing mix can be standardized and where is standardization not culturally possible? Which cultural/environmental adaptations are necessary for successful acceptance of the marketing mix? Will adaptation costs allow profitable market

PHASE 3 developing the marketing plan

PHASE 4 implementation and control

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