Classification Of Agricultural Marketing & Problems Of Agricultural Marketing

RURAL MARKETING SUBMITTED BY: RAHUL SHARMA 61-MBA-07 MBA 4TH SEM THE BUSSINESS SCHOOL BHADERWAH CAMPUS JAMMU UNIVERSITY SUBMITTED TO: Mr. RAJEEV SHARMA TBS/BC/JU

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TOPICS FOR PRESENTATION  CLASSIFICATION

MARKETING

OF AGRICULTURAL

 PROBLEMS

OF AGRICULTURAL MARKETING

TBS/BC/JU

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DEFINITION: According to national commission on agricultural “agricultural marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all aspects of market structure or system both functional and institutional based in technical and economic consideration and include pre and post harvest operations TBS/BC/JU

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CLASSIFICATION Economists have divided market in different manners based on the frequency with which they are held, the type of product traded the scale of transportation and the kind of marketing functions performed On the basis of frequency:  Daily market  Weekly market  Monthly market TBS/BC/JU

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Based on type of product:  Grain market  Fish

market

 Fruit

market

 Vegetable

market TBS/BC/JU

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Based on the marketing functions performs:  Assembling  Wholesale  Retail TBS/BC/JU

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On the basis of location:  Local market  Primary

market

 Secondary  Terminal

market

market TBS/BC/JU

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Problems of agricultural marketing  Defective

crop planning  Lack of organization among cultivators  Forced sales  Inadequate storage facility  Inadequate means of transport  Lack of market information  Insufficient grading and standardization TBS/BC/JU

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CONTD…..

 Multiplicity

of market changes

 Malpractices

in the market

TBS/BC/JU

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References: Rural marketing by: Anjali saxena page no:198-203 Rural marketing in india by: K.S.Habbeb-ur-rehman page no: 113-119 TBS/BC/JU

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