Pj Presentation Sept'07

ViewSonic Digital Projectors

Thorsten Helmich European Product Marketing Manager Digital Projectors

Agenda Viewsonic Company Profile Who we are? What we do?

Projector market trends European PJ market trends Russian PJ market

Product portfolio Why Viewsonic projectors? Product overview

ViewSonic Confidential – Internal Use Only

Company Profile

ViewSonic Confidential – Internal Use Only

What we do Leading Global technology provider of visual display products Providing customers with display centric products to meet ever changing demands and emerging needs at work, at home and on the road.

ViewSonic Confidential – Internal Use Only

What we do Extensive range of visual products: LCD’s, CRT’s, LCD TV’s, Projectors, Wireless displays and accessory products. Committed to building partnerships with our customers through providing consistent partner programs, quality solutions and innovative products.

ViewSonic Confidential – Internal Use Only

ViewSonic‘s Heritage A Global Supplier of Display Expertise

Display Technology CRT Business Applications Graphic design

1990

LCD Displays Projectors Plasma Gaming Business Presentation Energy Efficiency

Visual Technology

Visual Solutions

Digital TV and Content Distribution

Information sharing Mobility Collaboration Wireless Monitors

Wireless networking Digital Security Connectivity

Home entertainment Digital signage Multi-use displays

1997

2001

2003

2005

ViewSonic Confidential – Internal Use Only

ViewSonic Vision, Mission and Core Values Vision To lead the visual revolution as the preferred global brand of visual display products. Mission As a globally recognised provider of visual display products, ViewSonic is dedicated to meeting the needs of our customers, generating profitable growth through efficient operations and delivering value to our shareholders.

ViewSonic Confidential – Internal Use Only

ViewSonic Structure ViewSonic, a Global Provider of Visual Display Products Global Head Office in United States, Walnut Operates in 128 countries worldwide

European Head Office in United Kingdom, London Sales offices in Germany, France, Russia, Ukraine, Denmark, Finland, Norway, Sweden, Spain, Dubai, Italy, Greece, Netherlands, Poland, Czech Republic, Turkey

ViewSonic Confidential – Internal Use Only

ViewSonic Structure ViewSonic, a Global Provider of Visual Display Products Leading brand for SME businesses Centralised European warehouse, distribution and consumer support centres Goal to be the leading display brand 2008 in Europe

European Head Office in London

ViewSonic Confidential – Internal Use Only

The ViewSonic Birds In creating a logo for ViewSonic, James Chu sought to develop a powerful brand image. Superior quality and a high value should symbolise attributes such as brilliant colour and sharp resolution to all customers around the world. Gouldian Finches originate from Australia and are members of the finch family. They have brilliant colours, lively and friendly figures. The three Gouldian Finches that form the ViewSonic logo have become a well-recognized symbol of excellence. Consumers around the world now associate them with the attributes that characterise the company: unique, superior quality, vibrant, warm and friendly. ViewSonic Confidential – Internal Use Only

ViewSonic Milestones

1994 1987 James Chu founded Keypoint Technologies. Distributes keyboard and other peripherals

Name change to ViewSonic Corporation

1992 1990 ViewSonic brand introduced

Gouldian Finches

1993

1997

European operations established

Added Pacific Region for true global operations

ViewSonic Confidential – Internal Use Only

ViewSonic Milestones

2000

2007

2003

Acquired Nokia Display Division

Introduction of the worldwide first iPod projector

2005

Launched Wireless Displays

Launch 2ms LCD Displays

2002

2004

ViewSonic enters HDTV and wireless market

LCD TV launched

2006 Introduction of the worldwide first iPod display

ViewSonic Confidential – Internal Use Only

Leading innovations World’s first 137 kHz Horizontal Scan Rate CRT monitor, 2k resolution display World’s first DVI pure digital input CRT desktop display World’s first DVI pure digital input LCD desktop display World’s first LCD desktop series displays featuring DVI digital, VGA analog, and Composite Video/S-Video inputs with PIP capability

ViewSonic Confidential – Internal Use Only

Leading Innovations World’s first wireless “smart display” World’s first wireless display for business First with 4ms, 3ms, 2ms and 1 ms LCD desktop displays

ViewSonic Confidential – Internal Use Only

Leading Innovations 15 Years as a Global Technology provider with a proven track record of leadership and product innovation: ViewSonic was selected as the Manufacturer of the Year 2005 by a German magazine PC Games Hardware In the categorie „Best Manufacturer for TFT Monitors“ ViewSonic was elected as „TFT Manufacturer of the Year 2006“ by the readers of the PC Pro

ViewSonic Confidential – Internal Use Only

Dynamic Growth – Net Turnover (global) 1,800

1,600

1,600 1,400 1,200

1,061

1,104

2003

2004

1,200

1,000 800 600 400 200 0

2005

2006

ViewSonic Confidential – Internal Use Only

European Projector Market

ViewSonic Confidential – Internal Use Only

Market trends 3,000

Thousand Units

2,500 2,000

D. Home Display C. Public Display

1,500

B. Institutional

1,000

A. Corporate Display

‘06-’09 CAGR 15%

500 0 2006

2007

2008

2009

3,000.0

Thousand $

2,500.0 2,000.0

D. Home Display C. Public Display

1,500.0

B. Institutional A. Corporate Display

1,000.0 500.0 0.0 2006

2007

2008

Hardly any value growth due to price erosion!

2009

ViewSonic Confidential – Internal Use Only

Market trends Resolution

Thousand Units

3,000

H: 1080p

2,500

G: 720-768p

2,000

F: 540-576p E: 480p

1,500

D: SXGA

1,000

C: XGA B: SVGA

500

A: VGA

0 2006

2007

2008

2009

Brightness

J: 4500 to 4999 I: 4000 to 4499

3,000 Thousand Units

XGA + 720 = 80%

H: 3500 to 3999

2,500

G: 3000 to 3499

2,000

F: 2500 to 2999

1,500

<=3kl = 80%

E: 2000 to 2499

1,000

D: 1500 to 1999

500

C: 1000 to 1499

0 2006

2007

2008

2009

B: 500 to 999 A: < 500

ViewSonic Confidential – Internal Use Only

Market trends Technology

Thousand Units

800 700

LCD strongest in education

600 500 400 300 200 100 0 Corporate Display

Institutional

DLP

Public Display

Home Display

LCD

ViewSonic Confidential – Internal Use Only

Competition

ViewSonic Confidential – Internal Use Only

Competitive landscape Europe “…We are going to do the same for projectors what we managed to do with LCD monitors. Be on the top within 3 years!”

ViewSonic Confidential – Internal Use Only

H1’07: Fastest growing projector brand  

Brand

Calendar Year H1 2006

H1 2007

Volume

Volume

CAGR

Sharp

26373

16916

- 35.9%

Panasonic

39353

27687

- 29.6%

NEC

73327

64120

- 12.6%

Toshiba

62881

56592

- 10.0%

Canon

6961

6312

- 9.3%

Hitachi

57764

54125

- 6.3%

Acer

60762

56989

- 6.2%

BenQ

97632

92405

- 5.4%

InFocus

33060

32895

- 0.5%

Sanyo

58822

59127

+ 0.5%

Mitsubishi

30786

32011

+ 4.0%

Dell

25926

28222

+ 8.9%

Sony

45304

50109

+ 10.6%

107422

123498

+ 15.0%

40873

55459

+ 35.7%

8117

12621

+ 55.5%

810

1938

+ 139.3%

4275

10477

+ 145.1%

869750

836760

- 3.8%

Epson Optoma LGe Casio

Viewsonic Total Market

Calendar Year: 2006,2007 Calendar Quarter: Q1(Jan-Mar),Q2(Apr-Jun) Facts: Volume,CAGR ViewSonic Confidential – Internal Use Only

Product Portfolio

ViewSonic Confidential – Internal Use Only

Constant Innovation Viewsonic offers the world‘s first iPOD projector

Unique Choice Viewsonic lets the customer choose between the best projectors from both technology worlds

+

Industry leading warranty All Viewsonic projectors come with a industry leading 3 year product wty and one year on the lamp

Total cost of ownership Reasonable prices for lamps and other accessories Wireless Solutions Super fast wireless projection solutions

WHY

Viewsonic Projectors

?

Customized solutions

Image quality Unlike many other data projectors from other vendors Viewsonic projectors also emphasize on good AV color quality.

For education customers: • 3 year wty lamp extension • 3 yr de-and re-install service*

*Service offered in the UK only at this point in time

ViewSonic Confidential – Internal Use Only

Projectors: Wall of fame

PJ358 - UK Micro Mart

PJ258D - Germany SFT

PJ358 - UK What Laptop

PJ503D - UK Computer Shopper PJ358 – UK IT Reviews

PJ258D - Germany Macwelt PJ258D – Czech Republic T3

PJ258D – Russia Hacker

PJ358/WPG100 – Poland PC World Komputer

PJ258D – Turkey, Greece T3

PJ358 – UK IT Reviews

PJ256D – Spain TCN

PJ256D – Spain Dealer World ViewSonic Confidential – Internal Use Only

PJ658PJ759

PJ568D / PJ588D

PJ862PJ760

PJ1158

ion

cat u d E PJ506D / PJ556D

PJ656PJ758

PJ256DPJ260D

PJ358

PJ678

Mobile

Versatile

Installed

Current projector portfolio

il

Home / SoHo

a Ret

PJ258D

il

a Ret

PJ503D ViewSonic Confidential – Internal Use Only

Versatile

Installed

H2’07 projector portfolio

PJ588D

PJ568D

2500 lumens, XGA, DLP

Mobile

2700 lumens, XGA, LCD

2200 lumens, XGA, DLP

4000 lumens, XGA, LCD

Edu

PJ656 PJ758

PJ551D

PJ1158

3200 lumens, XGA, LCD

new

new

PJ506D/PJ55 6D 2000 lumens,

PJ862PJ760

PJ658PJ759

3000 lumens, XGA, DLP

SVGA/XGA, DLP

Home / SoHo

new

new

cat

ion

PJ678

2200 lumens, XGA, LCD

2500 lumens, XGA, LCD

new

PJ256D

PJ358

PJ260D 2000 lumens, XGA, DLP

2000 lumens, XGA, LCD

ail

ail

Ret

new

Ret

Pro

PJ258D

PJ503D

Pro8100

2000 lumens, XGA, DLP

1500 lumens, SVGA, DLP

1080p, HQV LCD

AV

Colour coding

Low cost model for budget conscious Models with advanced features ViewSonic Confidential – Internal Use Only

Product Profiles

ViewSonic Confidential – Internal Use Only

PJ258D – The world’s first iPOD projector Ideal for retail and Apple channels or corporate meeting rooms Key Specs

“Sharpness, stunning colours for life-like pictures and videos even in well lit environments, stylish design.”

Unique iPod dock to share videos, photos, music, presentations etc. DLP technology 2000 lumens, sharp XGA resolution Only 1.8kg! Build in the daylight sensor for detecting ambient environment automatically Fine tuned gamma settings for enhanced video image quality Integrated 2W speaker Unplug and Go

Technik Magazine, Germany ViewSonic Confidential – Internal Use Only

PJ256D – 1 kg! As small as half a DINA4 sheet! Ideal for road warriors and mobile sales force who needs an ultra portable projector Key Specs 1500 lumens XGA resolution DLP technology Only 1.0 kg Eco mode Includes soft case Industry leading warranty 3 years on-site 1 year lamp

ViewSonic Confidential – Internal Use Only

PJ358 – Big impressions at small distances Ideal for mobile users and large presentations at small distances

Key Specs 2000 lumens XGA resolution, LCD 2 x RGB in Only 1.8kg Present without PC (via USB) Short-throw (1.3:1 throw ratio!) Easy top cover lamp replacement and filter access on the side Security features Industry leading warranty 3 years on-site 1 year lamp ViewSonic Confidential – Internal Use Only

PJ503D – Small money, big value Ideal for retail and budget conscious customers who are looking for an entry level PJ Key Specs 1500 lumens 2000:1 contrast ration SVGA resolution, DLP Better colours with 5-segment colour wheel Great price / performance ratio 3000 hours lamp life in eco mode Very quite 27dB (in eco mode) Includes soft carrying case Industry leading warranty 3 years on-site 1 year lamp ViewSonic Confidential – Internal Use Only

PJ506D / PJ556D – Bright and versatile Ideal for budget conscious customers who are looking for a bright and versatile projector Key Specs 2000 lumens 2000:1 contrast ration SVGA / XGA resolution Great price / performance ratio DLP technology 2.8kg 3000 hours lamp life in eco mode Includes soft carrying case Industry leading warranty 3 years on-site 1 year lamp ViewSonic Confidential – Internal Use Only

PJ568D / PJ588D – Unique design, rock solid Sophisticated and feature packed DLP projector for corporate meeting rooms Key Specs 2500 / 3000 lumens XGA resolution, DLP 5-segment colour wheel convenient top cover lamp replacement Off-to-Go function 3000 hours lamp life in eco mode Ultra quite with 29 dBA in eco mode Daylight sensor (auto detect ambient light) 2xRGB in, 1x RGB out Industry leading warranty 3 years on-site 1 year lamp ViewSonic Confidential – Internal Use Only

PJ678 – Education Bestseller Ideal for education and budget conscious customers

Key Specs 2500 lumens XGA resolution Short-throw optics (1.48:1 throw ratio) LCD technology with accurate colour reproduction Rich connectivity with VGA in and out, component, DVI-I etc Solid, ruggedised casing Low lamp replacement cost Industry leading warranty 3 years on-site 1 year lamp ViewSonic Confidential – Internal Use Only

PJ758 / PJ759 / PJ760 – Premium features Reliable, feature packed, LCD projectors for office and education Key Specs 2200 / 2700 / 3200 lumens XGA resolution , LCD technology Short-throw optics Full connectivity with RGB in and out Easy top cover lamp replacement and filter access on the side Auto keystoning Unplug and go Advanced security features Powerful 6W speaker Industry leading warranty 3 years on-site 1 year lamp ViewSonic Confidential – Internal Use Only

PJ1158 – High performance workhorse Reliable, feature packed, high brightness LCD projector for demanding applications Key Specs 4000 lumens, XGA, LCD Full connectivity with VGA in and out, component, DVI-I, RJ45 etc Horizontal and vertical lens shift Easy top cover lamp replacement and filter access on the side Advanced security features Optional lenses Remote management via RJ45 Industry leading warranty 3 years on-site 1 year lamp ViewSonic Confidential – Internal Use Only

PJ862 – High performance workhorse Reliable, feature packed, high brightness LCD projector for demanding applications Key Specs 3000 lumens, XGA, LCD Full connectivity with VGA in and out, component, DVI-I, RJ45 etc Auto keystoning Easy top cover lamp replacement and filter access on the side Advanced security features Remote management via RJ45 Industry leading warranty 3 years on-site 1 year lamp ViewSonic Confidential – Internal Use Only

PJ260D – 1.3 kg! As small as half a DINA4 sheet! Ideal for road warriors and mobile sales force who needs an ultra portable projector Key Specs

preview: Coming in Nov/Dec!

2000 lumens XGA resolution DLP technology 5 segments (RGBWY) color wheel Only 1.3 kg Eco mode Includes soft case

Industry leading warranty 3 years on-site 1 year lamp ViewSonic Confidential – Internal Use Only

Pro8100 – 1080p Home Theater Projector Full HD home cinema projector with state-of-the art image processing Key Specs

preview: Coming in Nov/Dec!

Unique changeable top cover 1080P (1920x1080) (C2 FineTM panel) HQV (Hollywood quality video) Scaler: Silicon Optix(HQV)-Reon Unparalleled image calibration possibilities Powered V/H lens shift 1.6x powered optical zoom, powered focus Auto-iris, high contrast 10,000:1 Full connectivity incl. 2xHDMI Industry leading warranty 3 years on-site 1 year lamp ViewSonic Confidential – Internal Use Only