Pizza Hut Final

MANAGEMENT THOUGHT “ If you are trying to persuade people to do something or buy something, you should their language, the language in which they think!”

PIZZA HUT At Bangalore in June 1996. 

Service a large customer base across the country.

PIZZA HUT IN INDIA Pizza is a food foreign to the Indian plate. ‘Think Global and Act Local’ A firm footing over the years by imbibing Indian values and tastes. Menu, ambience and position.

TARGET AUDIENCE To satisfy customer offering them the best.

by

The young adult (18-29 years) is the target customer.

COMPETITORS IN INDIA Domino’s

Pizza

Smokin’

Joes

PRODUCTS

PRODUCT MIX Pizza Sides Soft drinks & juices

PRODUCT LINE PIZZA Pepperoni Lovers

Super Supreme

Beef & Veggie supreme

Chicken & Veggie supreme

Veggie Supreme

Classic Mediterranean

BBQ Chicken Lover

Classic Chicken & Bacon

BBQ Meat Lovers

Classic Margherita

SIDES Garlic

Bread

Traditional Chicken Wings



Outback

• Pastas

Ribs

SOFTDRINKS Pepsi Pepsi

Max Sunkist Solo Mountain Dew 7’ UP

FEATURES OF PRODUCT Style

Shape

Design Color

Quality Size

of Pizzas & Sides

Services Quick services is provided by Pizza Hut restaurant. It the No. 1 most trusted Brand which adds to Company honour for Quick Service restaurant.

BRANDING OF PIZZA HUT Trusted Food Brand in India. 2. Quick Service Restaurant Company in India from last 3 years. 3. Trusted Brand among consumers ages 21 to 40 years. 4. It is among top 10 Global Brandsfor earning trust & loyalty of consumers in India, 1.

PACKAGING Generally paper is used for making Pizza Box because of 3 reasons: Economical. It has substantial stacking strength. It resists condensation build-up on the interior surfaces.

Pizza packaging had started in the year 1940. First package was combination of paper bag and a corrugated square.

Good things Convenient Highly economical

But lacked Stacking strength Heat retention Product protection capability



In1960

Corrugated Pizza Box was introduced.

In

1970

2-for-1 concept was introduced.

PRICING

PLACE

Pizza Hut on expansion spree Expansion

plan. 100 outlets in next 18 months. Expansion program: Investment of over Rs.75 crore. Becoming accessible. “Pizza Hut claims that most of the outlets have now attained BEP which has helped surplus on the company’s expansion plans.”

Capital required to start a Pizza Hut Outlet While the investment per restaurant comes to Rs 1.5-2 crore, it is about Rs 75-80 lakh, not including real estate, infrastructure, supply chain management and marketing expenditure. A major part of the investment in each outlet goes in interiors and equipment as most of the Pizza Hut outlets operate on a regular lease or collaborative agreement basis wherein the franchisee has a revenue sharing arrangement with the property owner.

PIZZA HUT OUTLETS In World:  Over 12500 restaurants. In more than

91 countries.  Serving over 1.7 million pizzas to nearly 4 million customers.

In India: 70

restaurants across 36 cities. Entering: Nasik, Lucknow, Cochi. Having set up a presence in 13 metro and second rung cities with 36 outlets. Preparing to enter in 3rd rung citiesIndore, Bhopal, Vapi, Rajkot, Trivandrum, Mangalore, Mysore. Freshly added in Goa & Secundrabad. Over 38,000 customers waking everyday in its outlets.

COVERAGE

Distribution Through Franchise Four franchise in India. Pizzeria Pure Foods: Chennai, Pune. Devyani international: North India. Wybridge: Mumbai. Dodsal: Maharashtra, Madhya Pradesh, Andhra Pradesh, Karnataka& Kerala.

Distribution through Delivery Aims at provide products at the requested delivery time. Delivers orders to your door steps. Products are subject to availability. If the desired product is not available, Pizza Hut may offer you a reasonable substitute of equivalent quality and price.

PROMOTION

towards connecting with the Indian consumer International

brand with Indian heart. Indianisation campaign: • Products with Indian toppings. • Vegetation Pizzas. • Jain Pizzas.

ADVERTISING “Good advertising does not circulate information. It penetrates the public minds with desires and beliefs.”

ADVERTISING STRATERGY Two fold:2.Indianising the brand by reflecting Indian values. 3.Pizza is a catalyst that brings people together.

AD spend 10-12 crore annually Media Mix- print, television, radio.

HISTORY OF ADVERTISEMENTS No brand mascot. Pizza Head Show. Dougie the delivery boy. Celebrity advertising.

PROMOTIONAL CAMPAIGNS The

Palat theme stuffed crust Pizza. Treat bundles ‘Treat You Just Can’t Beat’Javed Jaffrey.



Freshizza

•Maliaka

Arora Khan •Boman Irani. •Satish Shah. •AD conceptualized by JWT. 

Nutrition Calculation.

PIZZA HUT, The Favorite Haunt

CONCLUSION “You must have the mind share before you have the market share.”