Pinoy Ink

Please Rise for the National Anthem

2

Pinoy Inkorporated LS 126 M Alfonso, Cardenas, Cua, Intal, Lubaton, Madelar, Veracruz

Our Business Pinoy Inkorporated with the Sabon ni Juan line is in the production and selling of Filipinoinspired novelty soaps

The Industry

Bath and Shower Industry

Talcum Powder

24.35%

Liquid Soap

3.99%

Bar Soaps

55.69%

Body Wash

8.53%

Bath Additives

7.44%

Mission-Vision Mission “We hand-make uniquely scented, imaginatively designed, and Filipinoinspired cosmetics that elicit the ‘Pinoy’ in every local and foreign consumer.” We breathe an unparalleled culture of perpetual innovation which enables us to convert evolving opportunities into sustainable business growth and deliver the best value to our consumers.” Vision “Our company shall become the paramount proponent of the Pinoy culture in the country, and in the world. We shall craft scents and designs for every Filipino icon and establish our brand as the keepsake of choice, making every buyer and home, ‘Pinoy’

Soap Market Top 5 players in the market

P&G J&J Splash Unilever Colgate Palmolive Others

Competitors

Competitors Brand

Price

Sabon ni Juan

Php150

Lush

Php 145- 295

The Soap Factory

Php 99-275

The Soap Opera

Php 85-135

Soap Farm

Php 25 - 280 9

Temples Automated Machines The Internet Soap Innovation

tEmples • Global economic recession • Sustainable Pricing • Globalization

teMples • Local Soap Market • Negative Trend Growth • Filipino Iconography and symbolism

temPLEs • Permits • Waste • Energy Consumption

templeS • Culture of gift-giving • Importance of good hygiene. • Appreciation for aesthetics • Fads

Porter’s 5 forces • Bargaining Power of Suppliers: LOW • Bargaining Power of Buyers: MEDIUM • Threat of New Entrants: LOW • Threat of Substitutes: HIGH • Rivalry Among Competitors: MEDIUM to HIGH

Supply Chain Overview

Organizational Chart

Risk Assessment 1. Lack of Raw Materials 2. Breaking of equipment 3. Owner(s) misses work for the day 4. Unable to sell the inventory

Sabon ni Juan

Technical Information Ingredients Cooking oil

Oil-based dye

Distilled water

Essential oil

Caustic soda

Packaging

Coconut diethanolamide

Rolled Oats

Olive oil

Virgin Coconut Oil

Keys to success Speed of Innovation New Designs Rapid Response New Age Marketing Creativity in using available resources

Target Market • Classes A to Upper C between the age of 18 to 45 yrs old • Balikbayans and OFWs • Foreign Tourists

Marketing Strategies

Focusing on Internet Advertising

Marketing Strategies

Push and Pull Strategies

Set Packages Limited Edition Soaps National Holiday Sales Freebies “Refer a friend and get a discount” “Blog about us and get a discount”

Website Own Website - Multiply Website

http://www.sabonnijuan.com

sabonnijuan.multiply.com

Distribution Strategies Online Selling Year 1 Trade exhibits and Bazaars Online Selling Trade Exhibits and Bazaars Year 2 Consignment to different shops Online Selling Reduce Trade Exhibits and Bazaars exposure Year 3 Increase and Expansion of Consignment Official Store

Production November to January

February to April

May to July

August to October

375 Units

240 Units

180 Units

180 Units

Year 1

Year 2

Year 3

975 Units

1950 Units

5850 Units

Financials For Year 1 starting November 2009

Revenue

P 146,250

Costs

P 69,230

Profit

P 77,020

Return of Investment With an initial cash outlay of P45,000 the group would be able to get it's return of investment on April 2010

M A B U H A Y

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