Petcare .......!08

Jagdish Talreja Jinal Mistry Mithila Redkar Parag Dave Prajakta Salvi

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Purpo se Objecti ve Missio

Profit of Rs. 10,00,000 in FY2010. Gross margin higher than 50% on pet products. Full Capacity by year end 2010. Expansion of services by 2011.

To Provide excellent animal care in a pet friendly environment while ensuring our customers, both pet and Owner, receive excellent service in a playful and safe environment.

• Superior Customer Service

• Environment

• Convenience

• Location

• Overnight care • Day care • In-home care • Wash your own pet • 24 hour service

• Pet grooming • Animal behavior classes • Pet portraits • Gift shop • Special events • Special requests

ONE YEAR GROWTH PLAN• Veterinarian technician to administer Vaccinations & Medications

•Free Consultation   •Pet Taxi

• Internet access to watch your pet online

• Weekly play hour  

•Organize events for pets   • Sell and distribute Pet Accessories   •Pet Play stations   • Mobil Pet wash   • Pet Hotels  

Target

Market Segment Strategy:

•Focusing •We

on segments whose needs match our offerings

will develop our message, communicate it, and fulfill

our commitment to excellence.

Market •working

Needs:

professionals that need reliable, trusting and

convenient pet care •one-stop

convenience



Market Trends

•

Professionals are looking for help to care for their pets

•

Pet owners treating their pets as their children

•

Willing to invest lots of money to have them cared



Market Growth

•

Over 350,000 Mumbai households have dogs or other pets

•

58 million pet owners spent an estimated 22.7 lakhs on their pets in 2008

•

Animals are playing a larger role in our lives and working people are choosing to provide them with a good life



Business Participants



Strategy and Implementation - Emphasize Customer Service - Focus on Target Markets - Differentiate and Fulfill the Promise



Competitive Edge



Media: Brochures Local TV News Direct mail Newspaper Advertisement



Pricing Strategy



Promotion Strategy

Total Investment - Rs. 85,00,000/• By Owner, Mr.Jagdish -Rs.35,00,000/• Borrowings - Rs.50,00,000/Expenses • Rent for shops -Rs. 3,75,000/• Insurance - Rs. 1,50,000/• Legal & Accounting – Rs. 1,00,000/• Stationery – Rs. 25,000/-

Brochures & Cards – Rs. 2,00,000/Consultants/Permits –Rs.2,50,000/Advertising – Rs.10,25,000/Products & Equipments – Rs.25,000/Other Expenses – Salaries,etc.

PROJECT TEAM Jagdish Talreja experience in the service industry, owner of the business. Mithila Redkar a vet by profession and is also Jagdish’s friend will train and guide all the other workmen in the company. Jinal Mistry, Parag Dave and Prajakta Salvi who have done their MBA from RIZVI MANAGEMENT INSTITUTES will look after the management part of the business along with Jagdish.

Two front desk reception Four playground supervisors Contract Employees: - One pet groomer - One behavioral trainer.