GROUP 8, DIVISION ‘A’ ANANYA SABHARWAL – 2007A04 ANKESH SAGAR – 2007A05 ANURADHA SINGHANIA – 2007A06 APEKSHA AHLUWALIA – 2007A07 APOORVE GOYAL – 2007A08 ARCHANA VAJJHALA – 2007A09
CASE OVERVIEW: Increased attrition rate at GK Group of
Industries. Turnover despite high pay/salaries. Employees quitting for lesser paying jobs. Despite incentives/bonuses.
REASONS FOR ATTRITION: Mere marginal value of high pay. Lack of responsibility, accountability and
empowerment. Lack of personal and professional growth
opportunities.
NEW STRATEGY: Understanding and evaluating complexity of
employee needs. Career growth charts and plans for each
employee. Performance benchmarks. Skill upgradation and employee
empowerment.
… that ends well !