“leadership Purpose, Strategy, And Structure” (lc) & “clear Writing Means Clear Thinking.”.pptx

Kelompok 7

“Leadership is not something that is

gained because of birth, but rather

something that is practiced in every moment of opportunity.”

Marthin Luther King Jr. Anti Discrimination of AfroAmerican Movement

D y u d r ? o o a e

Aristotle’s Persuasive Appeals Pathos

Logos Ethos

Marthin Luther King won a Nobel Prize for combating racial inequality through nonviolent resistance

Make

OUR character

Look Right

The Leadership Communication Framework

Source: Barrett, D.J. (2014). Leadership Communication, 4th Edition. Mc Graw Hill International Edition

to Inform

to persuade

SET

a

to instruct

CLEAR

Goal

to engage

choose the

right

edium

proposal

understand

the

context

Pur poses

Message

Medium Audiences

Example. Strategy Framework Analysis of Merger Source: Barrett, D.J. (2014). Leadership Communication, 4th Edition. Mc Graw Hill International Edition

Effective Forum Discussion

Example. Pyramid

Example. Storyboard Source: Barrett, D.J. (2014). Leadership Communication, 4th Edition. Mc Graw Hill International Edition

Bayangkan anda adalah seorang CEO dari PT. Yudhi Mulya, sebuah perusahaan kontruksi bangunan. Suatu hari, anda berniat mengakuisisi suatu perusahaan X dengan pandangan perusahaan tersebut memiliki prospek yang baik namun buruk dari sisi manajemen internal. Mayoritas pemegang saham kurang setuju dengan keputusan anda. Bagaimana strategi komunikasi yang anda tentukan untuk meyakinkan pemegang saham bahwa keputusan tsb akan menguntungkan bagi perusahaan?