Analysis Of Market Share Of ‘vanity’

Analysis of market share of ‘Vanity’ in Domestic market

Presented by: Priya Rani Regd.No.2020070407 Roll No.44(G) Chair Person: Jyoti Regd.no.2020070312 Roll No.45

Reporter: Jasdeep Kaur Regd.no.2020070498 Roll No.46

SIGNIFICANCE OF LOGO

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The “Flame” signifies growth i.e. growth of the company along with each and every individual associated with it whether he/ she is a worker, an employee, employer, shareholder and customer. The “Stick” symbolizes cotton that is basic raw material for the core product of Vardhman. The “V” stands for the Vardhman Group.

ABOUT VARDHMAN…….. 

Vardhman is a major integrated textile producer in India. The Group was setup in 1965 at Ludhiana, Northern India. The Group recorded a turnover of Rs.2210 crores (about US$ 500 million) in FY 2007-08. The Group portfolio includes manufacturing and marketing of Yarns, Fabrics, Sewing Threads, Fibre and Alloy Steel.

THREAD OVERVIEW 

In India, Vardhman is synonymous with threads. Not just threads for clothes, but for wallets, hand bags, suitcases, shoes, tents, industrial applications and even kite-flying.

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Reputed manufacturers and buying houses prefer Vardhman because of its commitment to quality and service. The company fulfils IS/ISO 9001:2000 requirements and the products manufactured are azo free.

COMPANY PORTFOLIO

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Sewing Thread: Vardhman is the second largest producer of sewing thread in the country. The sewing thread manufacturing capacity is being expanded from present 17 tons per day to 22 tons per day in its sewing thread plants located at Hoshiarpur, Baddi and Ludhiana. Sewing threads contributes 12 percent of the group turnover.

VARDHMAN ON WORLD MAP BANGLADESH INDONESIA CHINA CANADA JAPAN SPAIN VIETNAM GERMANY

U.K. SAUDI ARABIA SINGAPORE USA COLOMBIA KOREA SWITZERLAND MALAYSIA

RUSSIA ISRAEL ITALY SRI LANKA VENEZUELA EGYPT NEWZEALAND GREECE

MANUFACTURING & DISTRIBUTION NETWORK HOSHIARPUR MALERKOTLA CHANDIGARH LUDHIANA BADDI BATHINDA

DELHI KANPUR PATNA MANDIDEEP AHMEDABAD BARUCH

INDORE KOLKATA MUMBAI BANGLORE CHENNAI TIRUPPUR

CUSTOMERS    

STEEL: Telco, Ashok Leyland, Maruti, Hindustan Motors, M&M, Escorts, Toyota etc. FABRIC: GAP, Banana republic, Ann Taylor, Espirit etc. YARN: Arvind Mills, Ginni International, Rolex, OCL etc. SEWING THREAD: Duke, Sportking, Octive, Neva Garments etc.

COMPETITORS Arvind Mills Alok Industries Thread India Sunrise Malwa Century Enka Raymond India Nahar Spinning Mills

Indo Rama Synthetics Welspun India Abhishek Industries Oswal Industries Madura Coats Rajasthan Spinning Co. Garden Silk Mills

VANITY-THREADING THREAD

OBJECTIVES OF THE STUDY    

To know the market share of ‘vanity’ in domestic market. Customer satisfaction level for ‘vanity’. Are promotional schemes attracting customers? Find out the untapped area.

ABOUT ‘VANITY’ Vanity was launched in the year 2003 as a specialist eyebrow threading thread. KEY FEATURES:  India's only specialist eyebrow threading thread.  Made of the finest quality cotton on state of the art machines.  With anti-bacterial treatment which protects your skin from any kind of allergy or infection.  Good elasticity to withstand stress during usage.  Uniform structure of the thread makes it smooth over skin surface.  Vanity is available in an attractive box pack of 10 spools. Each pink colored spool is also individually packed in a box.

RESEARCH METHODOLOGY  

Primary data- Questionnaire Secondary data- Company websites

ANALYSIS

Ques.1 Which brand is being used for threading? 100 80 60 5149 40 20 0

%age

Vardhman Coats

Ques.2 Thread is purchased as bulk or loose packs? 100

80 71 60 Bulk Loose bulk

40 29 20

0

%age

Ques.3 Source of purchasing thread

100 80 67

60 40 20

25 8

0

No.of parlours

B.Parlours Dealers Delivery Man

Ques.4 Response about Vardhman thread. 100 90 80 70 60 50 40 30 20 10 0

29

2

14 6

%age

Long lasting Better results Easily available Good quality

Ques.5 From how long time parlours are using these threads? 100 90 80 70 60 50 40 25 30 1918 20 12 9 10 5 3 10 0 vardhman coats

zero-two two-four four-six more than six

Ques.6 Satisfaction level of using Vardhman thread. 100 90 80 70 60 50 40

Yes No

41

30 20 10

10

0 satisfection level

Ques.7 Are promotional schemes beneficial for customers? 100 90 80

78

70 60 Yes No

50 40 30 20

22

10 0 %age

CONCLUSION 

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Although the market share of Vardhman is more but there is subtle competition from Coats. Customers are not much aware of availability of the thread ‘Vanity’ in market. They are also unknown about the features of the thread. The terms and conditions and delivery service has been found to be better in comparison to competitors. The compatibility between dealers and company has proved to be conductive for promoting the sales of eye brow thread in comparison to its competitors.

LIMITATION 

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There was such a wide area. So, it was not easy to cover the whole area for survey. Some beauticians were not willing to give their views about the thread. Some beauticians were not aware of the thread ‘Vanity’. So, it was difficult to make them aware of the product individually.

RECOMMANDATION 

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Customers are not aware of the thread eye brow thread ‘Vanity’. So, company must do some seminars, provide print ads and some other promotional schemes to the customers so that they may be more aware about the thread Company must also improve the quality of the thread so that customer may be satisfied from the quality of the thread. There should be a proper way of marketing of the thread. Price of the product should be reasonable. So that customers may easily purchase it.

COMPANY’S SITES  

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http://www.vardhman.in/about_vardhman.asp http://www.vardhmanthreads.com/eyebrowthreading.ht ml http://www.vardhmanthreads.com/tailoring.html http://www.vardhman.in/investor_financialperformance. asp http://www.vardhman.in/overseas_overview.asp www.amefird.com

I learn a lot about how to analyze the market………. Customer’s level of satisfaction…………

THAT’S ALL WHAT I HAVE DONE FROM MY SIX WEEKS TRAINING…………………… ………………

THANK YOU