ខណ្ឌករណ៍ទីផ្សារនៃក្រុមហ៊ុនថាយថេង (market Segmentation Of Titan Company) (in Khmer)

     

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TMB½r 1-RbvtþisegçbénRkumh‘un Titan....................................................................................................................................................1 2-xNÐkrN_TIpSarGtifiCn Titan...............................................................................................................................................1 2-1-xNÐkrN_tamPUmisa®sþ ................................................................................................................................................1 2-2-xNÐkrN_tamRbCasa®sþ ............................................................................................................................................ 2 k-xNÐPaKR)ak;cMNUl ............................................................................................................................................................... 2 x-xNÐPaKGayu .......................................................................................................................................................................... 3 K-xNÐPaKePT............................................................................................................................................................................. 4 2-3-xNÐkrN_tamcitþsa®sþ ................................................................................................................................................ 4 2-4-xNÐkrN_tam\riyabfGtifiCn ............................................................................................................................... 4 3-GvsanbT.......................................................................................................................................................................................... 5 Éksareyag ............................................................................................................................................................................................ 6

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1-RbvtþisegçbénRkumh‘un Titan Rkumh‘unnaLikaéd\NÐa Titan RtUv)ancUlrYm eday Tata Group nig Tamil Nadu Industrial Development Corporation (TIDCO). Rkumh‘unenH)ancab;dMeNIrkartaMgBIqñaM 1984 nig BRgwgplitpl [kan;Etl¥ enAqñaM 1987 sMrab; plitkmμénsIlaexovhnuman (quartz) edIm,IpSMeFVInaLikaéd. Titan KWCaRkumh‘un Edlman \Ti§BlCageKenARbeTs\NÐa EdlRkumh‘unenH )anTTYlsÁal;BIsMNak;GtifiCnesÞIrRKb;mCÄdæan enA\NÐa. bc©úb,nñenH Titan køayCaRkumh‘unnaLikaédFMCageKTI6 elIBiPBelak bnÞab;BI Rkumh‘un Casio, Citizen, Seiko, Swatch nig Timex enAshrdæGaemric. Rkumh‘un Titan KWCa Rkumh‘unTImYyenARbeTs\NÐa Edlcab;epþIm begáIt KMnitelI rcnabfnaLikaéd edayRkumh‘unenH cg;plitnaLikaéd[CaeRKÓgGlgáar nig]bkrN_ Tan;sm½y. kñúgRkumh‘unenH naLikaédRtUv)anplit nigGPivDÆ[manTMenIbkmμ edIm,IBRgwgKuNPaB nigRTg;RTay kñúgeKalbMNg begáIn tMélGtifiCn. Rkumh‘unenH)anbegáInkMeNInyuT§sa®sþ BIdak;bEnßm]bkrN_nightßBlik eTAmeFüa)ay mYyénkarTTYl )annUvkMeNInplitkmμtamry³KMnitfμI nigplKab;citþkan;EtRbesIrénRbtibtþikar edayEksMrYl RbtibtþikarGaCIvkmμ. CamYyKñaenHEdrenAeBlfμI²enH Rkumh‘unenH )ancab;epþImepþatsMxan;elI karxNÐkrN_cMENk xøH²énTIpSar CamYynwg skþanuBld¾FM EdlGefrénxNÐkrN_TaMgenaHmandUcCa ³ narIePT/ yuvv½y/ kumar/ GñkkILa/ GñkcMnayeRcIn. RbB½n§kmμviFITaMgenH )ancab;epþIm nigelIkykeKalsMxan;² kñúgqñaMnImYy² rYmbBa©ÚlTaMg dMeNIrkareLIgvij nUv m:ak Titan Fastrack nig Titan Raga. b:unμanqñaMfμI²enH eXIjmandMeNIrkar naLikaédm:ak Titan Dash sMrab;kumar nig Titan Nebula k¾RtUv)andMeNIrkaredIm,I)aj;eq
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dak;plitplxøÜnkñúgTItaMgTaMgenH eRBaH Rkumh‘unenHkt;sMKal;eXIjfa ebIplitplrbs;xøÜnCa eRKÓgtubEtg b¤ CMnUn enaH dUecñHvaKYrEtGacrk)anenARKb;kEnøg CaCagenAkñúghagnaLikaEtmYy. RbtibtþikarenH vaCYy[ plitpl Titan lk;)aneRcIn eRBaHplitplmYyKWEtgEtRtUv)aneBjcitþ nigTij edaysarEtkarbeBa©j[GtifiCneXIj nigsÁal; ehIynig edaysarPaBepSg²éntMélTMnijenaH. Titan EfmTaMgyl;RsbnwgKMnitbegáItGKartaMgBiB½rN_eTotpg EdlmaneQμaHfa BiPBénTitan (The World of Titan) EdlCayIehalk;rayd¾mankitüanuPaB nigGacTsSna)an enAkñúgRbeTs\NÐa ehIykartaMgBiBN’enH pþl;nUvkMritfñak;BiPBelakénkareFVIgayRsYld¾karCav nigesvaGtifiCn. edaysarEtTMnijRkumh‘unenH CaeRKÓgBak;Tan;sm½y dUecñHrUbragénhagTMnijsMxan;Nas;RtUvEtsIuKña CamYynwg TItaMg nigTMnijpgEdr. rIÉTIpSarBiPBelakvij/ Titan k¾)anQaneCIgcUlkñúgTIpSarGnþrCatiEdr EdlTItaMgRtUvvaylukKW RbeTsedIm bUBa’. ehtuGVI)aneRCIsykedImbUBa’? karsMerccitþenHKWEp¥kelIkarRsavRCavTIpSar nigkarBitEdl enAkñúgtMbn;enaH man RbCaCn\NÐaeRcIn EdlsÁal;plitpl Titan y:agc,as;las;. bEnßmBIenHeTot/ karQancUlTIpSarBiPBelak )anBRgwgCMhr rbs;Rkumh‘unenHenAkñúgRsukxøaMgEmnETn. ehtuGVI? kñúgn½yBaküFmμta/ GtifiCndwgfa plitpl Edl mkBIbreTs KWl¥CagplitplenAkñúgRsuk. dUecñH karcUlkñúgTIpSarGnþrCatienH pþl;RbeyaCn_dl; yuT§sa®sþTIpSar rbs;Rkumh‘unenH. eRkABIenH Titan k¾)ancUleTAkñúgTIpSarTVIbGWr:ubpgEdr ehIyk¾RtUvRbQmmuxnwgKUrRbkYtRbECg dUcCa Rkumh‘unsVIs nigCb:un. bc©úb,nñenH Titan KWCaRkumh‘unGacTukcitþ)an eRBaHBiPBelak)anTTYlsÁal;plitpl Rkumh‘un enHehIy. 2-2-xNÐkrN_tamRbCasa®sþ k-xNÐPaKR)ak;cMNUl Titan )ankMNt;yk GefrénGñkmanR)ak;cMNUlx<s; b¤GtifiCnEdlCaRtkUl GPiCn EdlGñkTaMgenaHTijnaLikaéd eFVICaeRKÓglMGeBjniymy:agxøaMg EdlminEmn RKan;EtCa]bkrN_sMrab;emIleBlevlab:ueNÑaHeT. GfitiCnTaMgenaH KWsuxcitþTij naLika Titan edaysarEtTMrg;EbbbTcitþsa®sþ ehIycMeBaHtMélminecaTCabBaðaeLIy sMrab;karxNÐPaKGefrmYyenH. sMrab;GefrmYyenH KW Titan )anplitnaLikam:ak RkumnisiStesdækic©qñaMTI2

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Titan Nebula 

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EdlCaRbePTnaLikaTan;sm½yTMenIbbMput pliteLIg lMGeTAeday mas eBCü nig elah³FatumantMélepSg² ehIytMélsMrab;naLika RbePTenH KW BI Rs.20,000 ($US 424.62) eLIgeTA. cMeBaHkar xNÐPaKmYyeTotkñúgxNÐkrN_R)ak;cMNUlenaH KW Titan sMedAelI GtifiCn Edlcg;)anPaBTan;sm½yxøH² elIinaLikaBYkeK EttMélx<s;GacCabBaða. GtifiCnEbbenH mansmtßPaBTij naLikatMélsmrmü ehIycg;)an KuNPaBl¥eTot. cMeBaHGefrenH Titan )anplitpl nig lk;naLikam:ak Titan WWF EdlCanaLikaplitBIEdkEfbm:üag EdlmineRcHCab;Fn; ehIynaLikaenH man 100m:Ut epSg²Kña EdlmantMélBI Rs.500-700 (US$ 10.61-14.86). Titan k¾)anpþl; pgEdr nUvm:ak Titan Raga sMrab;®sþI kñúgxNÐPaKenHEdr. rIÉxNÐPaKTIbIénxNÐkrN_ R)ak;cMNUl KW GtifiCnEdlmancMNUlTab Edlcat;TuknaLika Ca]bkrN_sMrab;emIlem:ag b:ueNÑaH nigTijvakñúgtMélTab. cMeBaHGtifiCnRbePTenH Titan )anplit niglk; m:ak Titan Titan WWF  Sonnata Edlman 200m:UtepSg²Kña nigmantMél BI Rs.350-500 (US$ 7.43-10.61 ). Titan Nebula (Luxury segment watch)

x-xNÐPaKGayu mundMbUg Titan )anplitnaLikam:ak Titan Fastrack EdltMrg;rk GtifiCnmanGayu 20-25qñaM nig )anP¢ab;Baküesøakfa ‘Cool Watches from Titan’. bnÞab; Rkumh‘unenH)anRsavRCav eXIjfa Rkumyuvv½ykñúgGayu BI 11-20qñaM RbmaN 42° TijnaLika\NÐa. Ep¥ktamkar Titan Fastrack  RsavRCavenH Rkumh‘unenH )ancab;Rbtibtþikar mþgeTot KWxNÐPaK BIGayu 18-30vij edayP¢ab;CamYyBaküesøakfa ‘Too Sexy For Your Wrist’ EdlnaLikam:ak Fastrack )aj;eq
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K-xNÐkrN_ePT Titan )anxNÐPaKTaMgBIrePTEtmþg. edaysarnaLikaédCaTUeTA GtifiCnCavEtmþg ehIymnusSmñak; mingayTijnaLikaeRcInenaHeT GBa©wgehIy)anCa Titan )anCMrujyuT§sa®sþmYy EdlmanmUldæanén {karpÁÚnaLikaédeTAnwgsMelokbMBak;} (‘Matching Watches to Clothes’) kñúgCMnYjfμI²enH. m:üageTot BIeRBaH burssm½y\LÚv )ankøayCaGñkniymm:Ut nig]bkrN_TMenIb²/ yuT§sa®sþenHKWpþl;pll¥dl; Rkumh‘uny:agxøaMg. TnÞwmnwgenHEdr Rkumh‘unenH)an bgðajvtþmankarxNÐkrN_ naLikaédsMrab;narIePT EdlkñúgenaH Titan )anbegáItm:ak mYyeTotKW Titan Titan Raga  Raga edIm,ItMrUveTAtamnarIEdleBjniymm:UtTMenIb. 2-3-xNÐkrN_tamcitþsa®sþ Titan )ansikSa\riyabfrbs;GtifiCn eXIjfayuKsm½yenH naLikaElgRtwmEtCa]bkrN_sMrab;emIlem:ag eToteT EtvaGacCaeRKÓgtubEtgmYy/ CMnUn/ rcnabfTan;sm½ymYy. dUecñH Titan )ansMerccitþEp¥kelI ktþacitþsa®sþ énGtifiCn edayeFVIkarEkécñnaLikaéd[manlkçN³TMenIbkmμ Rss;s¥at edIm,ITak;Taj nigtRmg;eq
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xøÜn edaydak;tMélsmrmü ¬TabCagsVIs nigx<s;CagCb:un¦ rcnabfKYr[Tak;Taj nigKuNPaBl¥. ehIyRkumh‘unenH )ankMBugEsVgrkkareFVIGviklkmμkarpÁt;pÁg; Ep¥kelImUldæanénrcnabf nigPaBTak;Taj d¾l¥\tex©aH. m:üageTot enAkñúgxNÐkrN_enHEdr Rkumh‘unenH )anxNÐPaKeBlevla edayeRtómvaylukdeNþImyk cMENkTIpSar enABiFIbuNüTanmþg² edayneya)ayCMrujGñkTij (Promotion) tamry³ karbBa©úHtMél.l. 3-Gvsankfa tameyabl;rbs;BYkeyIg´EdlCaGñkeroberog eyIgyl;eXIjfa Rkumh‘un Titan )anbegáItTIpSarsMrab; xøÜnÉgpÞal;eday yuT§sa®sþy:agRbugRby½tñ RBmCamYynigxNÐkrN_TIpSary:agc,as;las; edayEp¥kelIkarpøas;bþÚr m:aRkUbrisßan emsUbrisßan nigmIRkUbrisßan EdlmandUcCa \T§iBlvb,Fm’nigsgÁm/ RbCasa®sþ/ esdækic©RKYsar/ citþsa®sþ/ nigbec©kviTüa. ktþaxNÐkrN_TIpSard¾manRbsiT§PaBenHehIy EdleFVI[ Titan CaRkumh‘unnaMmuxeKenA \NÐa nigGaclk;plitplxøÜn)anrab;laneRKÓgkñúgmYyqñaM².

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Éksareyag

1- http://titanworld.com/titan_stories, Rbvtþirbs;Rkumh‘un Titan . 2- http://titanworld.com/collections/series/Raga-Diva, naLikaédm:ak Titan Raga. 3- http://titanworld.com/collections/series/Nebula, naLikaédm:ak Titan Nebula. 4- http://marketingpractice.blogspot.com/2006/01/titan-watches-what-is-your-style.html, xNÐkrN_TIpSar rbs;Rkumh‘un Titan. [16/01/2006] 5- http://mobarezacademician.blogspot.com/2008/12/analysis-of-titan-watches-company.html, karviPaK elIRkumh‘unnaLikaéd Titan. [28/12/2008] 6- http://pdfcoke.com/doc/6356725/MARKET-SEGMENTATION-TARGETING-AND-POSITIONING, karxNÐkrN_tamRbCasa®sþ rbs;Rkumh‘un Titan. 7- http://citeman.com/946-psychographic-positioning, eKalCMhrxNÐkrN_citþsa®sþ. [12/8/2006] 8- http://knol.google.com/k/anonymous/titans-brand-building -and-brand/x50slfw081wz/4#Segmentation _based_on_user_category(3A), yuT§sa®sþkarerobcMm:akrbs;Rkumh‘un Titan.

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