Pond’s Brand

• Smot- School of Business 7&8, 2nd cross street, nehru nagar, perungudi (near taramani railway station) chennai-600096

POND’S

G.Arihant Kumar C4T4/02/002

POND’S INTERNATIONAL • Theron T Pond, a Pharmacist from Newyork introduced " Pond's Golden Treasure" in 1846 as a medicine.

• In 1905 , it was Re-launched as “POND’S EXTRACT”.

• In 1914, Pond's introduced the cold cream and vanishing cream and that moment

POND’S in INDIA • Pond's range of products were in India from 1947. • In 1955, Pond's merged with another company Chesebrough. • Since 1956, Pond's Talcum Powder has been a trusted beauty product for Indian women. • In 1987, Unilever purchased the brand from Chesebrough- Pond's. • Pond's is a brand that has been carefully

COMPETETION FOR POND’S • Pond’s has competetions from 1 2 3 4 5

. . . . .

Johnson & Johnson cavinkare Godrej L’Oreal Garnier

POND’S MARKET SEGMENTATION • In the early 1950’s the target group that Pond's was aiming are the ladies above 30yrs of age. • Pond's is aiming at the super premium segment . • Currently pond’s target ladies above 20 years .

Strengths of ponds

PROMOTIONAL ACTIVITIES • The baseline of Pond's cold cream " Googly Woogly Woosh" . • HLL have used campaigns and events . • The song 'Roop ki Dhoop' has been created as the beauty anthem . • Pond's uses the baseline " As beautiful as you want to be “. • In 2006 they had an ( the prestigious Pond's Femina Miss India) to create and capture the beautiful moments in the life of the Indian Women.

• Buy any 100 gm or 400 gm Pond's talc pack, tear off the contest strip and see what luck has in store for you .

SOME FUN FACTS OF POND’S • A brand that has tried to evolve with the changing persona of Indian Women . • This is a brand that has celebrated Women's courage and personality. • Pond's also became a generic name in the Winter care market. • In a survey on customers by AC Nielsen ORG Marg in 2003 , Pond's were among the most trusted brands in India. • Pond's is a brand for " Well grounded, self assured,

POND’S TALC POWDER • Till 1980's Pond's were a household name in talcum powders. • Pond's talc powder have many variants like Dream Flower, Sandal, Prickly Heat , oil control and Magic. • Pond’s talc powder has a market share of 65%.

COMPETETIORS OF POND’S TALC POWDER • Johnson & johnson • Spinz ( cavinkare ) • Cinthol ( Godrej )

MARKET SHARE

POND’S VS OTHER BRANDS • POND’S

• SPINZ

• CINTHOL

• The shutter mechanism ensures that dispensing the product is easier than ever before and the talc remains fresh and fragrant at all times. • The new fragrance is revolutionary and lasts for a full 12 hours.

PACKAGING STRATEGY 20 Grams

50 Grams PRODUC T SIZES 100 Grams

400 Grams

REASONS FOR SUCCESS Consistent Quality . Constantly Improving . Changing with times . Latest technologies . Effective ingredients . Unique fragrances .

P ink

Crea m

Beau ty

Jo b

PONDS

Girl s Powd er

Chee ks “Googl y woogly Whoos HU L

Fr a g r a nce

THANK YOU