P-20 Council Cape Girardeau, Mo July 17, 2009 Ed Morrison Linda Fowler Purdue Center For Regional Development

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Workshop

P-20 Council Cape Girardeau, MO July 17, 2009 Ed Morrison Linda Fowler Purdue Center for Regional Development

‣ Strategic Doing in a Nutshell ‣ Organizing a Strategy ‣ Strategic Doing and Strategic Outcomes

‣ Initiatives and SMART Goals ‣ Strategic Action Plan, alpha version

‣ Next Steps in the Strategic Doing Process

Strategy answers two questions: 1. Where are we going? 2. How will we get there? Strategy has never been more important, but how we develop and implement strategy has changed dramatically in the past decade. Why? The emergence of networks.

We are in the midst of a profound shift from our Grandfather’s economy to our Grandchildren’s economy.

Most of us were born somewhere in here

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Welcome to out Grandchildren’s Economy

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Our Grandfather’s education system does not work wel for our Grandchildren’s economy...We need new ways to think and act strategically. That’s what the P-20 Council is all about

Traditional strategic planning evolved to handle the complexities of managing large hierarchies...like the military and Fortune 500 companies in out Grandfather’s economy A small group at the top did the thinking

A larger group at the bottom did the doing

As organizations have become more networked, older strategic planning models do not work so well. The reason: There is no top or bottom to a network.

When we move toward networks, we need new approaches to strategy...where there is no separation of thinking from doing

Strategic Doing is a discipline to enable teams of people to do complex projects in these open networks

Strategic Doing requires us to think dynamically...No small group can impose strategies

No regional strategy: People and organizations work in Strategic Planning: isolation trying their A few people try to best sort it all out (but it Strategic Doing: does not work) A continuous process of aligning, linking and leveraging

With Strategic Doing, leaders guide open conversations to translate ideas into action...

Key Insight: People move in the direction of their conversations

How What What What will should could will we learn we weStrategic do do together? together? together? Doing

is simple, but not easy. It takes practice to keep focused on four key questions...

Strategic Doing begins when a core team of people agrees to take responsibility for the Strategic Doing process... The Core Group agrees to use a Strategic Doing process to produce and update a Strategic Action Plan

The Core Team identifies focus areas of opportunities to produce dramatically better results....

Within each focus area, teams start with initiatives or projects

he process of shaping a strategy is continuous

30 Days

The team starts with Strategic Action Plan Version 1.0, then 1.1, then 1.2 and so on...

1.0

1.1

1.2

1.3

Strategic Doing is not that much different than planning a family vacation

In hours, Strategic Doing generates all the components you need for a Strategic Action Plan to guide innovative collaborations. Strategic Doing is fast, flexible, and (surprisingly) fun.

A superintendent masters Strategic Doing in Twin Falls, Idaho

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Strategic Doing generates “link and leverage” strategies

Strategic Doing produces alignments , links and leverage A great example...The new Water Council in SE Wisconsin

Water, Water, Water, … Public Sector DNR

Water Council

UNDP

UW-Madison

Miller Coors

• Filtering & purification

• Water reuse & softening • Phosphate & radium removal

Treatment/ Processing/ Softening

Sanitarie • Wastewater treatment design

Analysis/ Measuring/ Control

Processing/Treatment

Bioscience

•Municipal wastewater treatment

Fluid Transport/ Civil & Ind. Engr.

•Industrial wastewater treatment

Detection

Badger Meter Pumps/ Valves/ Components

• Water heaters

Consumer Products

Monitoring/Detection WATER Inst. Materials

Chem & Biosci School of Freshwater Science

UWM

CEAS

Fall River

AO Smith

–Farm manure, food processing waste, metals–PCBs in sewer pieps –Utilizing sewer sludge –Desalinzation –Radium in ground water •Residential Water Treatment –Pharmaceuticals –Residential water treatment, home filtration –Phosphate –Residential Water softening without salt

• • • • •

Flygt • pumps

• Water meters • Meter reading systems

•Reverse Osmosis •Softening •Ships ballast - treatment •Treatment targets

–Storm water treatment –Reduced use of chemicals

Thermo Fisher Scientific

AquaSensors

Procorp

Water User

Energy/Efficiency

ITT

Pentair

• Intake quality, output quality • Energy consumption

Algae control (& exploitation) Removal of PCBs from lakes & rivers Storm water containment, Road salt Ship’s ballast – policy/enforcement Aquaculture • Ethanol production efficiency Lake Michigan contamination • Tar sands water treatment Policy issues – metering/incentives • Elimination of boiler scaling • Increasing brewing efficiency • Increased efficiency of water heating • Speeding treatment for large volumes • Increasing treatment efficiency

GE

Advanced Chemical Systems • Ind. wastewater treatment

• Water treatment equipment

Utilities

Environmental

Siemens

Great Lakes Water

• Water utilities

Opportunities

Marquette

Bucyrus

Joy

Veolia

MMSD

• • • • • • • •

Municipalities

• Engineering services

Federal Government

M7/GMC

City of Milwaukee

Private Sector

CH2MHILL

Kohler

Water security Real time monitoring User detection systems Real time sensing for life forms Pharmaceuticals

• Faucets • Materials, coatings, plating • Casting technology

DOE

Funds

Physics Fluid Power

Academic Institutions

NSF

MSOE Rapid Proto Center

DoD

NIH EPA NOAA/DOC © 2008, Brian D. Thompson, UWM Research Foundation

Foundations

International Partners 24

Greater Milwaukee Foundation

Interior USDA

Funding Agencies

World Bank 10/6/08

Water, Water, Water, … Public Sector

• Engineering services

Federal Government

UNDP

DNR

• • • • • • • •

Municipalities

UW-Madison

Miller Coors

• Burlage – PCR environmental test

Marquette

• Shangping Xu – safe drinking• • water • • • • • •

•Municipal wastewater treatment

Li, Jin – pollutant transport modeling Bravo, Hector – hydraulic modeling Christensen, Erik – pollutants in water Amano, Ryoichi - CFD Pillia, Krisna – porous media modeling Kevin Renken- mass transfer Sobolvev – biproducts utilization Doug Cherkauer – groundwater hydrology

•Industrial wastewater treatment

• Wastewater treatment design

Analysis/ Measuring/ Control

Detection

• Joe Aldstadt – analytical methods • Peter Geissinger – detection • Alan Schwabacher– pharmaceuticals in water

• • • • •

Materials

Flygt • pumps

• Water meters • Meter reading systems

Pumps/ Valves/ Components

Fall River

AO Smith • Water heaters

Consumer Products

Monitoring/Detection

• Chen, Junhong – nano materials, sensors

Chem & Biosci

Badger Meter

–Farm manure, food processing waste, metals–PCBs in sewer pieps –Utilizing sewer sludge –Desalinzation –Radium in ground water •Residential Water Treatment –Pharmaceuticals –Residential water treatment, home filtration –Phosphate –Residential Water softening without salt

• Jim Waples – water aging • Tom Consi – aquatic robots • Tom Grundle - harbors

UWM

Sanitarie

•Reverse Osmosis •Softening •Ships ballast - treatment •Treatment targets

–Storm water treatment –Reduced use of chemicals

Fluid Transport/ Civil & Ind. Engr.

WATER Inst.

School of Freshwater Science

• Water reuse & softening • Phosphate & radium removal

Treatment/ Processing/ Softening

Thermo Fisher Scientific

AquaSensors

Procorp

Processing/Treatment

Bioscience

• Carmen Aguilar – microbiology • David Petering –metal metabolism • Val Klump • Tim Ehlinger – aquatic systems

• Filtering & purification

Water User

Energy/Efficiency

ITT

Pentair

• Intake quality, output quality • Energy consumption

Algae control (& exploitation) Removal of PCBs from lakes & rivers Storm water containment, Road salt Ship’s ballast – policy/enforcement Aquaculture • Ethanol production efficiency Lake Michigan contamination • Tar sands water treatment Policy issues – metering/incentives • Elimination of boiler scaling • Increasing brewing efficiency • Increased efficiency of water heating • Speeding treatment for large volumes • Increasing treatment efficiency

GE

Advanced Chemical Systems • Ind. wastewater treatment

• Water treatment equipment

Utilities

Environmental

Siemens

Great Lakes Water

• Water utilities

Opportunities

Water Council

Bucyrus

Joy

Veolia

MMSD

M7/GMC

City of Milwaukee

Private Sector

CH2MHILL

Kohler

Water security Real time monitoring User detection systems Real time sensing for life forms Pharmaceuticals

• Faucets • Materials, coatings, plating • Casting technology

• Rohatgi, Pradeep – adv. castings, lightweight, lead-free • Aita, Carolyn – advanced coatings • Gong, Sarah – polymer materials

CEAS

DOE

Funds

Physics Fluid Power

Academic Institutions Partnerships • Sponsored Research Proj. • Shared equipment • Graduates • Workforce training • Subcontractor/supplier • Extramural grant support • Philanthropic support

NSF

MSOE Rapid Proto Center

DoD

NIH Cluster Effects • Shared resources/equipment • Collaborative grants • Improved competitiveness • Translational science

© 2008, Brian D. Thompson, UWM Research Foundation

Foundations

EPA NOAA/DOC

International Partners 25

Greater Milwaukee Foundation

Interior USDA

Funding Agencies

World Bank 10/6/08

Strategic Doing produces a swarm of innovations Gorilla innovation

Swarm innovation

Strategic Doing in a nutshell

QuickTimeª and a mpeg4 decompressor are needed to see this picture.

QuickTimeª and a 3ivx MPEG-4 5.0.3 decompressor are needed to see this picture.

‣ Strategic Doing in a Nutshell ‣ Organizing a Strategy ‣ Strategic Doing and Strategic Outcomes

‣ Initiatives and SMART Goals ‣ Strategic Action Plan, alpha version

‣ Next Steps in the Strategic Doing Process

Define one to four areas of Strategic Focus: These become the chapters in your Strategic Action Plan

Decide on a process of coming back together in 30 to 90 days to evaluate your progress and make adjustments

For each area of Strategic Focus, draft at least one Strategic Outcome

For each Strategic Outcome define one Strategic Initiative (project) with SMART goals to achieve your outcome

For each initiative, define a clear action plan to define who will do what by when. 4 30

Each team in a Strategic Doing session needs a knowledge keeper...A person who records insights, patterns, action steps, commitments

25 people X $100 per hour X 8 hours = $20,000

Organize your strategy around Strategic Focus Areas and teams

‣ Strategic Doing in a Nutshell ‣ Organizing a Strategy ‣ Strategic Doing and Strategic Outcomes

‣ Initiatives and SMART Goals ‣ Strategic Action Plan, alpha version

‣ Next Steps in the Strategic Doing Process

How What What What will should could will we learn Strategic Doing we wedo do together? together? together?

practice...

is simple, but not easy. It takes

Here’s an example of a worksheet to connect assets to opportunities from a Strategic Doing Pack What are the assets you can contribute or share?

What are the Who are the partners opportunities we see that could be engaged when we connect these in this opportunity? assets?

Example: Network of professionals committed to youth initiatives

Example Opportunity 1: WIB, 3 key service We could conduct monthly providers, the community webinars to inform us of college the innovations taking place in the region. Opportunity 2: We could WIB, library system, create weekly forums to community college keep people informed and build our networks...

As we connect assets, we notice something strange starts to happen... The “network effect” takes hold...

How What What What will should could will we learn We next need we wedo do together? together? together?

focus

to make strategic decisions and

What should we do together? (Critical steps to creating a focus) Pick something transformative..not just something you are already doing...Pick something that you can do together that you cannot just do alone

Define a big outcome with 3 characteristics What will people be doing? And how will they be doing it? What does success look like? Where do you want to be in 3 years?

Here’s a worksheet for defining characteristics of an outcome...As we define outcomes clearly, sensible metrics emerge What does success look like?

Define 3 Define a way to characteristics of your measure this Outcome characteristic

Example: Creating a nationally recognized workforce summit that regularly pushes innovative initiatives to address the challenges of at-risk youth.

Characteristic 1: Active on-line community of innovators

Metric 1: Number of people engaged in our on-line network

Characteristic 2: Strategy teams that engage at-risk youth as members Characteristic 3: Example: Regular webcasts

Metric 2: Number of atrisk youth participating in our strategy sessions Metric 3: Number of webcasts; total number of webcast participants

‣ Strategic Doing in a Nutshell ‣ Organizing a Strategy ‣ Strategic Doing and Strategic Outcomes

‣ Initiatives and SMART Goals ‣ Strategic Action Plan, alpha version

‣ Next Steps in the Strategic Doing Process

Here’s a worksheet for SMART Goals to define an initiative Describe your initiative:

Define 3 SMART Goals

We will do this....

For this project by this date.... What are you going Example: to do to achieve September 2009 your outcome?

We convene a core team of professionals in the region engaged with at-risk youth to complete budget and agenda for summit

December 2009

Complete funding

March 2010

Launch summit

‣ Strategic Doing in a Nutshell ‣ Organizing a Strategy ‣ Strategic Doing and Strategic Outcomes

‣ Initiatives and SMART Goals ‣ Strategic Action Plan, alpha version

‣ Next Steps in the Strategic Doing Process

How What What What will should could will we learn we weNext, do do together? together? together? we need

to make transparent commitments

Here’s a worksheet for an Action Plan Action Steps: To move our project forward over the next 30 days, we will take these action steps:

Date: Questions? Contact:

Responsible:

By When:

‣ Strategic Doing in a Nutshell ‣ Organizing a Strategy ‣ Strategic Doing and Strategic Outcomes

‣ Initiatives and SMART Goals ‣ Strategic Action Plan, alpha version

‣ Next Steps in the Strategic Doing Process

How What What What will should could will we learn Finally, we we wedo do together? together? together?

need a clear process for learning together “what works”...

How will we learn together? (Critical steps to learning together) 1. Capture your Strategic Doing Pack on the web 2. Plan the next face-to-face meeting for revisions

1.0

1.1

1.2

1.3

Here’s a worksheet for the Learning Process Key elements of our Learning Process: Who will compile notes from the Strategic Doing session? Who will post these notes to the web? Where, how and by when? What is the plan for the group to come back together to revise the Strategic Action Plan and continue the learning process? What other steps can we take to keep connected and expand our network?

Answers:

Strategic Doing is like paddling a kayak in the ocean

The task requires quick strategic assessments and continuous “doing”

Key Points: •Manage complexity with simplicity •Define clear strategic outcomes •Guide the conversations toward your outcomes

•Close triangles •Mark your path with SMART Goals •Draw maps to guide people •Paddle, pick your head up, then paddle some more

•Use metrics to learn •Create a safe civic space •Don’t argue with the soreheads •Remember that everyone is watching their own movie

•Go slow to go fast •Focus on “What’s next?” •Press on, regardless

To learn more about Strategic Doing, visit http://strategicdoing.net or contact Ed Morrison [email protected] Linda Fowler [email protected] Peggy Hosea [email protected]

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