Ots 24 > 24050 > Annexure

ANNEXURE 1 QUESTIONNAIRE FOR CONSUMER SURVEY 1) Name of the respondent: 2) Respondent is a) House wife

b) Male members

c) Any other (pl. specify) __________

3) Address: ______________________ 4) Family size:_____ 5) Family income (per month) a) < 3000 b) 3000 – 10,000 c) > 10,000

( ) ( ) ( )

MILK 6) How much milk do you use daily? a) 200ml b) 500ml c) 1liters

d) >1 lit

7) How do you use milk for a) Drinking b) Making tea c) Making Curd d) Making sweet e) any other_________ If used for drinking, then, who are drinking? a) Children b) Adults c) Old age person

d) All

8) Medium of delivery of milk____________ 9) Time of purchase a) Morning b) Afternoon 10) What is the source of purchase a) Milk booth b) Retail shop c) Doodhiya (loose milk) d) Any other 11) How often do you purchase milk a) Once a day b) Twice a day c) 2-3 times a week

c) evening

d) Once a week e) Occasionally 12) At what price do you purchase milk ____Rs/lit? 13) How long have you been using the present kind/brand of milk? a) <= 1 year b) 2-3 year c) 3-5 year d) > 5 year 14) Have you changed the source / kind (packed or unpacked) of milk you buy in the past? Yes/ No 15) If yes, then what is the earlier source ___________ 16) What the reason of change_____________ 17) To what extent following factor can influence in the selection of regular source of purchasing milk? Please tick the response. Factor Relations/ old association Time of delivery Flexibility Reliability Hygiene Quality Door delivery Looks of shop Credit facility Any other, specify 18) Which milk do you prefer a) Cow b) Buffalo

High

c) both

19) Which type of milk do you prefer? a) Milk with low fat content (fat -1.5%) b) Milk with medium fat content (fat -3%) c) Milk with high fat content (fat -4.5%) 20) Do you aware about OMFED milk? Yes/No 21) OMFED milk has a) Only cow milk b) Only buffalo milk c) Mixture of both d) Mixed with powder e) Any other

Medium

Low

22) On the scale of five, please rate the following factor according to their importance for you. (With 1 being most important and 5 being least important on a continuum) and how you perceive OMFED milk on corresponding factor, please tick the option. Factors Quality Convenience of Purchase Credit availability Purity (in terms of mixing of water) Cream content Thickness Whiteness Freshness Taste Smell Goods for tea making Good for curd making Good for drinking Packaging Price Shelf life

Importa nce

OMFED Milk perceived as Poor Inconvenient

Satisfactory Ok

Good Convenient

Less pure

Ok

Pure

Low Low Low Not fresh Bad Bad Bad Bad Bad Bad Low Short

Medium Medium Medium Ok Ok Ok Ok Ok Ok Ok Ok Medium

High High High Fresh Good Good Good Good Good Good High High

23) To what extent do you agree with the following statements? Give your response on a scale of 1-5. (1-strongly disagree 2- Disagree 3-Neither agree nor disagree 4-Agree 5-strongly agree) a) b) c) d) e) f)

Are you satisfied with quality of OMFED milk ___ Are you satisfied with packaging of OMFED milk___ Is OMFED milk is easily available in your locality___ OMFED milk provides value for money ____ OMFED milk is available at anytime____ OMFED packeted milk has consistency in quantity___

MILK PRODUCTS 24) Do you aware about the following OMFED products: a) Sweet Curd (Yes/No) b) Butter Milk (Yes/No) c) Flavoured Milk (Yes/No) d) Paneer (Yes/No) e) Ghee (Yes/No) 25) How often do you purchase the following product? Sweet Curd

Butter Milk

Flavoured Paneer Ghee Milk

Everyday 2-3 times a week Once a week Once a fortnight Occasionally 26) How do you perceive OMFED product on following attributes. Sweet Curd

Butter Milk

Flavoured Paneer milk

Quality Taste Flavour Packaging Price Shelf life Any other 27) Do you feel price is fair, if not suggest alternative price

Ghee

Sweet Curd

Butter Milk

Flavoured Paneer Milk

Ghee

Yes No Price Promotion 28) Which Oriya daily do you read most___________ 29) Do you read the pamphlets inserts in newspaper ______ 30) Do you listen radio /watch television_________ 31) Time when you listen radio most of the times_______ 32) Do you recall the new things/product that you have seen during local festival /jatra /Exhibition? Name of the things/product__________ NON- USERS 1) Do you aware about benefit of drinking of milk. Yes/No 2) Why you are not using the milk. a) Due to non availability b) Expensive c) Financial Problem d) Retailer charging more prices 3) Why have you never used the product? Sweet curd

Butter milk

Flavour ed milk

Paneer

Ghee

Not aware of it Expensive Non availability Financial Problem Retailer charging more price 4) If you are using earlier, Why have you stop using it … Milk Quality problem Regularity

Sweet curd

Butter milk

Flavored Paneer milk

Ghee

problem Spoilage problem Expensive Any other 5) If following product is made available to you at convenience and of good quality from alternate source, would you like buy Milk

Sweet curd

Butter milk

Definitely buy Probably buy Don’t know Probably not buy Definitely not buy ANNEXURE 2 List of Villages of four Zones Zone I 1. Babanpur 2. Balipadar 3. Gangpur 4. Kalasandhapur 5. Pital Zone II 1 Badagada 2. Govindpur 3. Kankarada 4. Seragada 5. Singipur Zone III 1. Bikrampur 2. Keshpur 3. Humma 4. Khallikote 5. Pathara

Flavoured Paneer Ghee milk

Zone IV 1. Aryapalli 2. Haldiapadar 3. Kukudakhandi 4. Lathi 5. Girisola

ANNEXURE 3

Market size of milk in rural areas 1. Percentage of household consumes milk in rural areas 2. Average size of household is 4.8 3. Average household consumption of milk is 585 ml (Calculated from the consumer survey) Market Size (Consumption of milk per day in litre) =% of household consume milk* No. of Household *.Avg.consumption per household

Nb: (No. of Household = Total population / Average size of household)