Otmp Executive Summary A

Inspire

Design

Engage

Activate

Succeed

Since 1995, On The Mark Promotions has partnered with agencies across the nation to provide customized solutions for their clientele. Our expertise ranges from sourcing nationwide brand advocates to assistance with activating a mobile tour or experiential event. Allow our team of field tested, market savvy professionals to support your program needs from a single-day event to a full-year program covering multiple markets. Put simply, we provide solutions to meet your exact specifications! As a strategic partner, On The Mark Promotions will assist your agency in developing and executing authentic, relevant and engaging brand experiences. Whether your client expectations involve a product launch, activating a sponsorship, special event preparation or extending your brand’s reach, we’ll help you hit your target and make your mark. From sourcing/training your brand advocates to warehousing logistics, sweepstake administration, graphic wraps and more, we’ll get you there by creating powerful, cost-effective, brand experiences that leave lasting impressions. Your relationship begins with a simple, highly effective 5-Step Approach; needs assessment, solution development, project development, program activation, and evaluation. Capabilities Nationwide Staffing Brand Ambassadors • DJ’s • Emcees • Multi-lingual • Market Managers • Performers • Promotional Models • Spokespersons • Tour Managers and more… Expertise Cause Marketing • Experiential Marketing • Integrated Promotions • Mall Tours • Mobile Marketing • Nightclub/Bar Promotions • Retailtainment • Sampling Programs • Special Event Production • Sponsorship Activation • Street/Guerilla Marketing • Youth Marketing

Pete Diffendal David Greelish

617-437-6801

For More Information Contact (617) 437-6801 ext. 313 (617) 437-6801 ext. 312

[email protected] [email protected]

306 Dartmouth St., Suite 200, Boston, MA 02116

www.onthemarkpromotions.com

Why OTMP? Strategic – starting with a brand, how best to engage the consumer, interacting one-on-one, stimulating their senses, implying usage, cultivating perceived opinions, and leveraging trade programs Integrated – understanding the entire brand strategy, utilizing assets off-line and on-line to present a unified approach to consumers, working closely with ad agencies, promo agencies, and PR/communications groups with the objective of leveraging their overall marketing mix Creative – from concept development to production and project logistics, allowing OTMP to supplement the creative demands of your program Reach – covering all 50 states, the Top 100+ U.S. metropolitan cities, our network of brand ambassadors, market managers, promotional models, multi-cultural staff are ready to inspire, engage and activate your brand interactions directly with your targeted consumers Team – with over 40+ years of combined in-field marketing experience our team of event professionals are prepared to listen, learn, educate and manage your program requirements Attentive – whether your needs require event staffing or a complete turnkey approach of event management on a national basis we understand the importance of planning for the “what if,” flawless execution that delivers on your clients objectives and the expectations of the consumer We believe great ideas come from the knowledge of experience, the willingness to push the envelope, and the desire to exceed our client’s expectations.

617-437-6801

306 Dartmouth St., Suite 200, Boston, MA 02116

www.onthemarkpromotions.com

Retailtainment – In-Store Sampling for “Carpe Diem” Tea in WholeFoods Markets – 1,000 demo days/100 store locations/9 markets/80,000+ samples

Nationwide Staffing – “Advil Life List Tour” - 100 sampling days/ 10 markets/ 3 PR events, samples over 4 million hand-to-hand.

Experiential Marketing/Mobile Tours – Wheel of Fortune “Wheelmobile Tour” – Hosting auditions for America’s favorite game show in 18 mkts/36 event days reaching over 100,000

Product Sampling – “Dewar’s Specialty Markets Sampling” – conducted over 200 sampling days at private golf & country clubs in 10 markets

Sponsorship Activation – “Live Nation and Chase “Blink Card” Concert Series - 3 Day Music Festival - 100,000 fans per venue – managed VIP area demos, as well as, general admission

617-437-6801

Special Event Production – “Dunkin Donuts Corporate Rally” – Internal meeting for 1,000 stores, franchisees, employees – turn key logistics/production/staff

306 Dartmouth St., Suite 200, Boston, MA 02116

www.onthemarkpromotions.com