A CONTENT ANALYSIS PROPOSAL JACK TURNER GEORGE MASON UNIVERSITY COMMUNICATION 675
• If Osama bin Laden and George W. Bush are Speaking the Same Language, What Does That Mean?
August 3, 209
MAIN POINTS • ACADEMIC RESEARCH: – RELIGION & POLITICS –
CIVIL RELIGION RELIGION & INAUGURAL ADDRESSES
– BUSH & BIN LADEN
– USING RELIGION FOR POLITICAL / MILITARY AGENDA
CONTENT ANALYSIS
The hypothesis of this content analysis proposal is that not only are bin Laden and Bush’s use of religious references and terminology similar, they are so similar as to be the same. BUSH & BIN LADEN TRANSCRIPTS Census, Variables, Coding Units
Your media presents EVIL MAN •
MAN
SAME WORDS?
GOOD
Your media presents OSAMA VS. GEORGE W. BUSH
WHAT ARE WE TO THINK? memo presented to President Bush on Aug. 6, 2001 carried the headline, "Bin Laden Determined to Strike in U.S.” The Washington Post, May 18, 2002. (Woodward & Eggen)
ACADEMIC RESEARCH: CHRONOLOGY • RELIGION & POLITICS
• • Bellah, R.N. (1967). Civil religion in America.
Civil religion is a belief system that unifies diverse groups in America by drawing on religious ideologies and common historical experiences. It creates a common frame of reference for interpreting our shared existence and giving it meaning.
• • Toolin, C. (1983). American Civil Religion from 1789 to 1981: A content
analysis of presidential inaugural addresses.
49 U.S. presidents inaugural addresses. Civil religion themes: “American Destiny Under God” and “International Example”.
• • Gring, M. (2008). Preachers, terrorism, and war: Rhetorical analysis of
sermons responding to 9 / 11.
One source for variables and coding units.
ACADEMIC RESEARCH: CHRONOLOGY • BUSH & BIN LADEN
– USING RELIGION FOR POLITICAL / MILITARY AGENDA
• Cronick, K. (2002). The Discourse of President George W. Bush and • • • •
Osama bin Laden: A Rhetorical Analysis and Hermeneutic Interpretation. Nekvapil, J., & Leudat, I. (2006). Presenting the events of 9/11: Bush, bin Laden and others in interaction (Czech Republic). [Not used] Menegatos, L.( 2007). Using Religious Discourse to Construct Reality: How George W. Bush and Osama bin Laden
United and Divided
Nations. Paper.
• • Kellner, Douglas (2004). 9/11, Spectacles of terror, and media •
manipulation: a critique of Jihadist and Bush media politics. Critical Discourse Studies, 1.1, 41-64.
CONTENT ANALYSIS HYPOTHESEIS: Not only are bin Laden and Bush’s use of religious references and terminology similar, they are so similar as to be the same. BUSH & BIN LADEN TRANSCRIPTS Census, Variables, Coding Units CODING QUESTIONS
Coding questions • Do religious references increase / decrease over time? Both speakers?
• Will a content analysis demonstrate that Bush and / or bin Laden is adjusting their religious talk over time to influence their audience?
• How much do the speeches parallel each other? Content, quantity, frequency?
• Does Bush increase his use of religion in political speech in
response to bin Laden speeches? • Does a content analysis reveal more similarities than differences between thereligious content of Bush speeches and bin Laden speeches?
• Will a content analysis of political speech by George W. Bush and Osama bin Laden good and evil?
reveal ay insights into our perception of
VARIABLES • VARIABLES – RELIGIOUS TERMINOLOGY, REFERENCES, IMAGERY • The Bible, Qu’ran, quotations, metaphors. • POLITICAL / MILITARY TERMS, REFERENCES • Refer to terrorists & Al-Quaeda, America’s security , freedom, and liberty, refer to tyranny, evil , innocents & innocent civilians.
CODING • RELIGIOUS TERMINOLOGY, REFERENCES,
IMAGERY – pagan, unbeliever/s, blessed, gratitude, infidels, supreme, heaven, martyrs/dom, moral, just, God, Allah, Mohammed, prayer
CODING • POLITICAL / MILITARY TERMS, REFERENCES – vanguard, destroy, shield, humiliation, blood, sons, kill/ed, guilt, without, children, dying, death, honor, conflict, terror/ist, war
• George W. Bush Transcripts •
1) September 20, 2001Address 2001Address to a joint session of Congress. http://archives.cnn.com/2001/US/09/20/gen.bush. transcript/.
• •
2) December 21, 2001 Oval Office Interview. http://georgewbush whitehouse.archives.gov/ news/releases/2001/12/20011221-2.html
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3) December 28, 2001 Press conference, http://georgewbushwhitehouse.archives.gov/news/releases/2001/12/ 20011228-1.html#.
Osama bin Laden Transcripts
1) October 7, 2001 Video. CNN.com http://archives.cnn.com/2001/WORLD/asiapcf/centr al/10/07/ret.binladen.transcript/index.html 2) December 13, 2001 * Video.NN.com Transcript of Osama bin Laden videotape. *Speaking with others about 9 / 11 attacks. http://archives.cnn.com/2001/US/12/13/tape.transc ript/.
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4) January 29, 2002 State of the Union Address. http://archives.cnn.com/2002/ALLPOLITICS/01/29/ bush.speech.txt/
3) February 5, 2002 Video. CNN.com. [Al-Jazeera secret interview in October 2001]. http://archives.cnn.com/2002/WORLD/asiapcf/sout h/02/05/binladen.transcript/ index.html.
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5) January20, 2005 Bush's inauguration speech http://www.guardian.co.uk/world/2005/jan/20/use lections2004.usa
4) October 29, 2004 Video. CNN.com. http://www.cnn.com/2004/WORLD/meast/10/29/bin .laden.transcript/ .laden.transcript/.
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6) January 31, 2006 Transcript of Bush's State of the Union speech. http://www.cnn.com/2006/POLITICS/01/31/sotu.tr anscript/index.html.
5) 1/19/2006: Audio only. USA TODAY. http://www.usatoday.com/news/world/2006-01-19binladen-fulltext_x.htm
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7) Nov. 20, 2007 ABC News' Charles Gibson Interviews The Bushes at Camp David. http://abcnews.go.com/WN/Vote2008/story?id=3 89119
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6) September 11, 2007 Video. SITE Institute / SITE Intelligence Group. http://counterterrorismblog.org/siteresources/images/SITE-OBL-transcript.pdf.