VICTOR ORTIZ
copywriter
585.749.8585
[email protected]
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; 1 7 5 * 1 7 . & ( 1 . . 1 9 + 6 Since broadloom began certain things have held true. If you wanted pattern, you had to accept the baggage that came with it. Until Shaw Contract Group® designed something to shatter the status quo. Every decision that went into the creation of No Rules Broadloom—from the large repeat to the randomness of pattern to color choice—was made to provide freedom and flexibility. What’s the dye lot? Who cares. Expand. Repair. Maintain the vision. Invest attic stock funds in something meaningful. It’s time to start thinking differently about broadloom.
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PROMOTIONAL MATERIALS FOR COMMERCIAL CARPET COLLECTION This campaign uses outdated rules and laws to describe the benefits of a first-of-its-kind product—a patterned broadloom carpet that can be seamed together anywhere without noticeable breaks in the pattern.
2006 ShowSouth Gold Addy Award
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PROMOTIONAL MATERIALS FOR COMMERCIAL CARPET COLLECTION 2006 ShowSouth Gold Addy Award
In Gary, it is illegal to a t t e n d t h e t h e a t e r within
f ou r hou rs of ea ting ga rlic.
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pattern: SUREFIT
Just because there’s a rule doesn’t mean you should follow it. No Rules Broadloom is the first carpet ever designed to eliminate matching, wear and installation concerns. Its completely random pattern turns attic stock into a quaint old custom. Suddenly the old rules no longer apply. shawcontractgroup.com
AD FOR COMMERCIAL CARPET COLLECTION
Every man in B r a i n e r d i s r e q ui r e d b y law to grow a beard.
pattern: think big
Just because there’s a rule doesn’t mean you should follow
shawcontractgroup.com
it. No Rules Broadloom is the first carpet ever designed to eliminate matching, wear and installation concerns. Its completely random pattern turns attic stock into a quaint old custom. Suddenly the old rules no longer apply.
AD FOR COMMERCIAL CARPET COLLECTION
backings
BROCHURE FOR COMMERCIAL CARPET BACKINGS This guide to an entire line of offerings is meant to create a level of interest in the most uninteresting part of the carpet—the underside.
2007 ShowSouth Bronze Addy Award
It disguises itself with effortlessness. It makes innovation look easy. It saves the day, everyday, but never holds a press conference. Design is results.
It’s like that with backings—the part of the carpet that does most of the work. Our backings can do things like protect against moisture. Improve pattern matching. Simplify installation. They can even transform themselves into brand new backings when you’re done using them; an endless cradle-to-cradle loop. They’re very powerful. But very modest. And even though they probably won’t like it, we’re going to tell you about them anyway.
design is
*
subterranean.
It keeps what you see worth looking at.
BROCHURE FOR CARPET BACKINGS
2007 ShowSouth Bronze Addy Award
Not how many takes for the pigeons to hit their mark. It’s how much more visual information you’ll get to convey your story when you shoot on film. 48 million pixels of detail and nuance. 20-stop dynamic range. Film does the work that counts.
Kodak Professional Film www.kodak.com
KODAK PROFESSIONAL FILM AD CAMPAIGN This campaign reinforces and enhances knowlege of the benefits of Kodak film over digital in cinema and television
How many places the location scout visited? Actually, it’s how far your story can go if you originate on film. Take it into any format in any country around the world with no loss of image quality. Film does the work that counts.
Kodak Professional Film www.kodak.com
KODAK PROFESSIONAL FILM AD CAMPAIGN
What the new assistant director wants everyone to call him? When this project will wrap on its current schedule? Actually, it’s when future generations will still be enjoying your work if you capture it on the only archival medium. Film does the work that counts.
Kodak Professional Film www.kodak.com
KODAK PROFESSIONAL FILM AD CAMPAIGN
PROMOTIONAL CAMPAIGN: KODAK NEXPRESS 2100 PRINTER
This trio of booklets promotes the versatility of the Kodak NexPress 2100 printer using an actual commercial photographer’s portfolio. The aim was to show that different portfolios could quickly be created using the same set of images for marketing to different prospects. 2003 Addy Award
INTRO PAGE FROM BEAUTY PORTFOLIO
IT CAN BE A SUNRISE, A SUBTLE SCENT, AN UNEXPECTED
Be
MOMENT. BUT MORE THAN SOMETHING TANGIBLE, BEAUTY IS A FEELING WITHIN US THAT NEARLY ALWAYS ESCAPES OUR ATTEMPTS TO TAME IT WITH WORDS. IT’S A WARMTH IN THE EARS, A CALM IN THE CHEST, A MOISTNESS IN THE
t AU Y CORNER OF THE EYE THAT LETS US KNOW WHEN WE’VE
EXPERIENCED TRUE BEAUTY. THESE ARE SOME OF THE WAYS
THE WORLD AND ITS INHABITANTS SHOW BEAUTY TO US ALL.
Working t h e b o d y p a s t t h e m i n d ’ s l i m i t s 2003 Addy Award
INTRO PAGE FROM STILL LIFE PORTFOLIO
life still “WHEN ARE YOU GOING TO THROW THIS STUFF AWAY? ONE
PERSON CAN’T POSSIBLY USE ALL THIS STUFF.” BUT IT’S NOT
JUST STUFF. THROW IT AWAY? THAT’S LIKE THROWING AWAY A PIECE OF BEING. CAN’T USE IT? IT’S IN USE RIGHT NOW. EVERY OBJECT YOU OWN, OR SEE, OR REMEMBER, CAN BECOME
A PLACEKEEPER IN YOUR AUTOBIOGRAPHY. IT DOESN’T MATTER IF IT’S IN THE ATTIC, AROUND YOUR NECK, OR IN
THE BACK OF YOUR MIND. EACH THING HAS A LITTLE BIT OF
LIFE ATTACHED TO IT, LIKE A PRICE TAG THAT KEEPS GETTING MARKED UP. IT’S NOT JUST STUFF. BUT WHAT EXACTLY IS IT?
Still life No .
4
prom n ight, and the red-faced boy at t he door
2003 Addy Award
INTRO PAGE FROM PEOPLE PORTFOLIO
IT’S GETTING TO THE POINT WHERE I DON’T EVEN NEED PEOPLE. I BUY MY CLOTHES WITH MY COMPUTER, HAVE FOOD BROUGHT TO MY DOOR, DO BANKING WITH A MACHINE, BELONG TO A GROUP THROUGH A TELEVISION. I COULD BE MY OWN SELF-SUFFICIENT SOCIETY. CONVENIENT…ACCOMMODATING…
peoplE
UNCHALLENGING…SAFE…ISOLATED…REGRESSING…DE-EVOLVING. I ONLY USED 10 PERCENT OF MY BRAIN TO BEGIN WITH, NOW I ONLY USE SEVEN. UNFORTUNATELY WE PEOPLE HAVE BEEN SADDLED WITH HIGHER INTELLIGENCE, AND THE NEED TO EXERCISE IT. LEARN OR EXIST. TAKE THE EXPERIENCES OF OTHERS AND MAKE THEM YOUR OWN. WATCH SOMEONE, EAVESDROP, ASK, MAKE SMALL TALK. IT’S LIKE AN IV DRIP OF UNFILTERED HUMANITY. AND IT HAS ALWAYS BEEN HOW WE BETTER OURSELVES, OUR C O M M U N I T Y, AND THE WORLD. THROUGH PEOPLE.
g l a i n e t t a » Power
2003 Addy Award
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detail of Esther Dunbar-Cullum watercolor study for Frangipani carpet collection
Color forecasting is fine for some.
But for Esther Dunbar-Cullum, experience and intuition are far more important.
www.designorigins.net
ESTHER DUNBAR-CULLUM CARPET AD The experiences of a classically trained painter turned carpet designer are the focus of this ad.
The Ride to Thrive Polo Classic to benefit the Northern Virginia Therapeutic Riding Program and improve the lives of those with special needs. Because adversity is just a wild horse, waiting to be tamed.
september 22 • Potomac Polo Club • Poolesville, MD
1 pm - 3 pm
3 pm POLO MATCH
GATES OPEN
Featuring world class polo players
Ticketing & event information
www.ridetothrivepolo.org
Live Band • Silent Auction • Hat Contest • Jump Demonstrations • Martini Bar and Wine Tasting Thursday, September 20, 7 pm pre-polo MATCH PARTY
Indebleu: 707 G St NW Washington D.C.
CHARITY EVENT POSTER This organization helps children with special needs through horseback riding.
The Ride to Thrive Polo Classic to benefit the Northern Virginia Therapeutic Riding Program and improve the lives of those with special needs. Because adversity is just a wild horse, waiting to be tamed.
september 22 • Summerhill Farm • Poolesville, MD
1 pm - 3 pm
3 pm POLO MATCH
GATES OPEN
Featuring world class polo players
Ticketing & event information
www.ridetothrivepolo.org
Live Band • Silent Auction • Hat Contest • Jump Demonstrations • Martini Bar and Wine Tasting
September 20, 7 pm Raise the Barn PARTY: Thursday,
Indebleu: 707 G St NW Washington D.C.
CHARITY EVENT PRINT AD
We can raise awareness. We can raise confidence. We can raise spirits. But first we need to Raise the Barn.
CHARITY EVENT INVITATION
the northern virginia therapeutic riding program
On July 19, our barn was struck by lightning and burned to the ground. Fortunately, only one animal, our Belgian quarter horse Clancy, was inside at the time and he kicked out his stall door and escaped. No other horses were injured, but we did lose $100,000 in saddles, tack and specialized equipment. We see this an opportunity to ask of ourselves what we ask of our riders—to confront challenges and persevere with every stride. We’re hoping not only to rebuild, but to double the number of riders we serve within the next five years. Please join us in kicking off our capital campaign and help us get our riders back in the saddle. Because adversity is wild horse, waiting to be tamed.
Thursday
SEPT 20 7-9 pm
Raise the Barn Party Indebleu • 707 G Street NW • Washington D.C.
visit nvtrp.org or call 703-764-0269 to RSVP or make a donation.
CHARITY EVENT INVITATION
© 2006 Shaw, A Berkshire Hathaway Company
CYAN MAGENTA YELLOW BLACK
Lush
AD FOR HIGH-END COMMERCIAL CARPET FOR USE IN HOTELS HOSPITALITY DESIGN SHOW DAILY Job No: na4414a01.indd Client Name: NA Description: Shaw Hospitality Publication: Hospitality Design Show Daily
Bleed: 10.375" x 13.25" Trim: 10.125" x 13" Live: 9" x 12"
Line Screen: 133 Scale: Output:
PHOTOGRAPHER’S PROMOTION Using 25 images from the photographer’s work with 19th c. baseball reenactors, fictional accounts give insight into baseball’s roots in the language of the era.
IT HAS FALLEN TO YOURS TRULY, being possessed of the sort of experience that exhibits itself around one’s whiskers and temples, to report to you on the curious pastime that has inspired such fervor in the decade since the War. I am William Shelp, pitcher for the Knickerbockers, and have been known as “Puzzler” for most of that time due to my ability to throw a most troublesome twister, though the lads have taken to calling me “Old Fox” of late
THE HORST BROTHERS, WILLIAM AND JOSEPH, have been the most formidable infield leather hunters in the area for nearly a decade, moving in perfect unison and turning double and treble plays with a marvelous quickness. The pair holds an intense dedication to the game, and has even been known to sneak off to outlying communities to play on the Sabbath without fear of reproach.
FROM MY PERSPECTIVE AS A HURLER, this new brand of base balls has the potential of ruining the intent of the game itself, turning it into a constant carousel of base circling. These have increased from nine to 10 inches in circumference, with a far greater percentage of the volume being composed of India rubber and far lesser of yarn covering, the result being transformation of common sky balls into artillery roundshots that disappear into the summer haze.
2005 Addy Award
o d e to football
o
From my own history’s first remembrance I have cherished thee, collected thy trinkets, though others might mark me a fool. I have traversed mountains to watch you travel four score yards. I have squandered fortunes to witness your heroic feats, beverage ever close at hand. I arrive at the place of our meeting and see you again, A vision in Silver and Black. And I am not alone in adoration. Your fans surround me, standing, then sitting, as one. How do we love thee? Let me count the waves. Your players take the stage, performing to perfection. The Chest Bump, the Head Butt, the Square Out, Dive, Fly, Trap—the I Right 39 Pitch. And then— The suddenness of that special something bounding free in grass left me hopeless and confused, as abandoned as the object itself. Yet you were there to recover both it and my faith and take it to the very end of the land, our goal achieved! The earth shakes and the heavens roar—Whoomp, there it is. Impossible to express just what I feel. So I extend my arms skyward, releasing seven days of anxiety in a rapturous cry, And hope beyond hope that it will carry you onward To our January dream.
SUBSCRIPTION AD FOR NFL TEAM PUBLICATION
more current than the colorado river [up-to-the-minute
Raiders info]
www.silverandblack.com
daily updates • in-depth analysis • message boards • team gear
PRINT AD CAMPAIGN FOR NFL TEAM-RELATED WEB SITE: This series of print ads emphasizes the daily nature of web site coverage to readers of an associated weekly NFL team publication. The goal was to inform readers they could keep up with breaking news without having to wait for their print issue to arrive, or access a source not provided by the publisher.
fresher than your mama’s biscuits [up-to-the-minute
Raiders info]
www.silverandblack.com
daily updates • in-depth analysis • message boards • team gear
more instant than oatmeal [up-to-the-minute
Raiders info]
www.silverandblack.com
daily updates • in-depth analysis • message boards • team gear
romance. The most basic emotions are the most difficult to express. That’s why music and romance have always been inherently matched. Isn’t there more truth in saying, “They’re playing our song,” and looking
rodgers and hart didn’t write “isn’t it realistic”
in your partner’s eyes than in explaining the meaning of a lifetime together?
invitation cover
FAIRFAX SYMPHONY ORCHESTRA VALENTINE EVENT MATERIALS
inside front cover
romance
romance
Beethoven didn’t write “Political Discussion No. 2 in F major”
Billie Holiday didn’t sing “A Fine Resentment”
Fairfax Symphony Orchestra Fairfax Symphony Orchestra Valentine Pops Gala
Valentine Pops Silent Auction Friday, February 6, 2004
program
auction guide
auction guide
FAIRFAX SYMPHONY ORCHESTRA VALENTINE EVENT MATERIALS
2004 ADDY AWARD MATERIALS
CALL FOR ENTRIES COVER & SPREAD 2005 Addy Award
2004 ADDY AWARD MATERIALS
CALL FOR ENTRIES SPREADS 2005 Addy Award
2004 ADDY AWARD MATERIALS Winners book cover 2005 Addy Award
2004 ADDY AWARD MATERIALS invitation, tickets (opening video dvd available upon request)
2005 Addy Award
CROSS-PROMOTIONAL POSTER CAMPAIGN: FITNESS CENTER
FOR CROSS-PROMOTION WITH BOOKSTORES
FOR CROSS-PROMOTION WITH VIDEO RENTAL STORES
1999 Addy Certificate of Excellence
FOR CROSS-PROMOTION WITH BAKERIES
FOR CROSS-PROMOTION WITH HAIR SALONS
1999 Addy Certificate of Excellence