Online Purchasing Behavior Of Ulab Mba Students: Group Members Name & Id No

Online Purchasing Behavior of ULAB MBA Students Group Members Name & ID No. 1. Hira Mohammad Abdullah

172051017

2. Mahbub Alam

172052001

3. Syed Ashique Ahmed

163051037

4. Priyanka Tanjim

171052003

Question 1

Do you have online shopping experience?

Yes, Male, 89%

Gender

Respondent

Yes

Yes, Female, 92%

No

Male

18

14

2

Female

12

11

1

Yes No

No, Male, 11%

No, Female, 8%

Question 2

What is your general attitude towards online shopping?

Option Option

Respondent Respondent

Extremely positive Highly Satisfied

5 8

Somewhat positive Satisfied

17 13

q2, Somewhat negative q2, Extremely positive , 3, 11% q2, Nor negative , 0, , 5, 19% 0% q2, Neither positive, 2, 7%

Extremely positive Somewhat positive Neither positive

Neither positive Nor satisfied negative Not

2 4

Somewhat negative Extremely not satisfied

3 2

Extremely negative

0

Nor negative Somewhat negative q2, Somewhat positive , 17, 63%

Question 3

What are the reasons you do not shop from online?

Option Option

Respondent Respondent

I want to touch the I wantproduct to touch the product

1 1

Shipping cost is high Shipping cost is high

0 0

z, I am afraid to buy fake product , 1, 33%

z, I want to touch the product , 1, 34%

I want to touch the product Shipping cost is high Return process complicated

Return process Return process complicated complicated Do not trust online Do not trust online security security I am afraid to buy fake product

0 0 1 1 1

Do not trust online security z, Shipping z, Returncost process is high I am afraid to buy fake product complicated , 0, 0%, 0, 0% z, Do not trust online security , 1, 33%

Question 4

How often do you do online shopping?

Option

Respondent Sales, Once a week , 1, Sales, 2-3 times a year4%

Once a week

1

, 6, 22% Sales, Once a month , 8, 30%

Once a month

Once a week Once a month

8

Once in two month 2-3 times a year

Once in two month

12 Sales, Once in two month , 12, 44%

2-3 times a year

6

Question 5

How much do you usually spend on online shopping?

Option Option

Respondent Respondent

Less than 1000 Less than 1000

2 2

1000 – 2000 1000 – 2000

5 5

2000 – 3000 2000 – 3000

11 11

3000 – 5000 3000 – 5000

8 8

More than 5000

1

Sales, Sales, More Less than than 50001000 , , 1, 4%2, 7% Sales, 3000 – 5000 , 8, 30%

Sales, 1000 – 2000 , 5, 18%

Less than 1000 1000 – 2000 2000 – 3000 3000 – 5000 More than 5000

Sales, 2000 – 3000 , 11, 41%

Question 6

What is the best thing you like about shopping online?

Option Wide variety of products Shop at any time of the day

Respondent 11 9

Sales, More product information, 5, 19% Sales, No need to travel to the shop, 2, 7%

Sales, Wide variety of products, 11, 41%

Wide variety of products Shop at any time of the day No need to travel to the shop More product information

No need to travel to the shop

2

More product information

5

Sales, Shop at any time of the day, 9, 33%

Question 7

Which criteria influence your decision most when purchasing online?

Option Product ratings

Respondent 14

Sales, Offers, 3, 11% Sales, Product price, 1, 4% Product ratings

Product quality

9

Product price

1

Offers

3

Sales, Product ratings, 14, 52% Sales, Product quality, 9, 33%

Product quality

Product price Offers

Question 8

What do you buy the most when purchasing online?

Option

Respondent

Clothes

16

Gadgets

7

Books or Stationary

1

Food and Beverage items

1

Ornaments

2

Sales, Ornaments , 2, Sales, Food 7% and Sales, Books or, 1, 4% Beverage items Stationary , 1, 4% Clothes Gadgets Sales, Gadgets , 7, 26%

Books or Stationary Sales, Clothes , 16, 59%

Food and Beverage items Ornaments

Question 9

Have you ever experienced any fraud while shopping online?

Option

Respondent

Once

8

Sales, Once , 8, 30% Once

Twice

3

Twice

More than twice

Sales, Never , 15, 55%

Never

More than twice

1

Sales, Twice , 3, 11% Sales, More than twice , 1, 4%

Never

15

Question 10

Are you satisfied with the after sale service of the online shops?

Option

Respondent

Highly Satisfied

8

Satisfied

13

Question 10, Extremely not satisfied , 2, 7% Question 10, Not Question 10, Highly satisfied , 4, 15% Satisfied , 8, 30% Highly Satisfied Satisfied Not satisfied

Not satisfied Extremely not satisfied

Extremely not satisfied

4 2

Question 10, Satisfied , 13, 48%

FINDINGS

1. 90% of respondent had experience on online purchasing. 2. Female’s are more involved in online shopping. 3. Most respondent has positive attitudes towards online shopping.

4. The non experienced respondents on online shopping are afraid on security and to buy fake product. 5. Few of the respondents shop online in every week, and most of the respondent shop one time in every two months. 6. Most of the students spend 2000-3000 taka in online shopping. Most of them don’t buy expensive goods from online. 7. People likes to buy from online because of variety of products, and they can buy any time in a day.

8. Product ratings influence most of the respondent and quality of product influence rest of them. 9. Clothes and gadgets are the highest buying products online. 10. Highest number of respondent never face any fraud. 11. Most of the respondent are satisfied on after sale service from online shops.

Recommendation

1. Online shops should promote more product in range 2000-3000 taka as there is a great demand for the products in this range that is economical as well as qualitative to respondents. 2. Product Ratings plays an important role. Remarketing and customer loyalty plan can play a big role to influence potential

customers. 3. Implementing attractive product return policy and giving more security guarantee on payment process can influence more customer and it will create consumer confidence on online shopping.