Ola Parish
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Titus Brandsma Center Media Program A Carmelite Media Ministry (Philippines)
Who is Blessed Titus Brandsma?
A Dutch, Carmelite martyr priest who is also a journalist and at the same time an educator.
He denounced the Nazi ideology and defended the freedom of the press and the right to education.
He was arrested and tortured by the Nazi soldiers and died at the Dachau Camp.
Major Programs Titus Brandsma Center Media Program
Programs… Film dialogue
– a regular activity every 2nd Saturday of the
month, billed pelikula@titusbrandsma at the Titus Brandsma Center in Manila. Our attendees call themselves “titusians.” The group often features foreign language/art films, and supports independent Filipino filmmakers by showing their short films in the regular sessions.
Research – an on-going program to document and study the trends and issues of Philippine Media. A finished project was a series of indepth interviews with key players in the media industry – owners, programmers, advertising agencies, media organizations, media professors, and media personalities – “The Philippine Media Trends, Issues and Needs” published in year 2000. Soon to be released is a study on the impact of media in selected urban and rural communities in the Philippines.
Programs… Media Literacy Education – conducts a series of trainings and workshop in Carmelite communities, parishes and schools in Visayas and Mindanao. Titus Brandsma AwardAward-Philippines – bi-annual project that gives recognition to outstanding Print and Broadcast Journalists in the country. It is our local version of the International Titus Brandsma Award given by Union Catholique Internationale dela Presse (UCIP). Media Resource Center – maintenance of mini film/book library with references/materials on Church and Media, foreign language/art films and more.
Networking – maintains a network of Catholic (church), secular and professional media practitioners and communicators. TBCMP is a member of: SIGNIS - The World Association for Communicators (UNDA and OCIC merged) ACN – Asian Communicators Network PCCNET – Philippine Church Communicators’ Network PAME – Philippine Association for Media Education Titus Brandsma Media Program 3/F Teresa of Avila Bldg., 28 Acacia St., Brgy. Mariana, Cubao, Q. C. 1112 02-726-6054 / 02-725-8167 (fax) [email protected] http://www.tbcmedia.org
Media :
channel through which a message is transmitted.
: perspective, ideology, lifestyle,
“ a way of life”
A change of perspective:
Mouse Chat Delete Trash Text
New learnings…
“Fantaserye” “Koreanovela” “KiliTV” EB, GTG, LOL Emoticons ;-) :p
Media from means (Paul VI)
… to culture
(John Paul II)
First, the indicators…
Ownership of Radio and Television Sets by Household As of December 2000 Mass Media
Total Philippines
Metro Manila
85% 71% 32% 29% 10%
94% 96% 82% 48% 18%
Radio Television Print Newspapers Magazines
Source: AAAA Media Factbook 2000
Number of Broadcast Stations and Channels As of December 2003 (NTC June 2004)
Radio: Total Philippines FM AM
373 586
Television: Total Philippines 39% 61%
Total 959 100% * In 2000 = 539
Cable TV Public TV Total
Source: Spirituality & the Media Age by Sr. Consolata Manding, FSP (SF4)
229 1,421 1,650
14% 86% 100%
Number of Mobile or Cellular Phone Service Providers and Units As of December 2003 (NTC June 2004) Year
Number of Service Providers
Number of Users
2001 2002 2003
5 5 6
12,000,000 18,000,000 22,000,000
Projected by end of 2004
30,000,000
Internet
Global usage = 490 million internet users in 2001; by 2005 = 1 billion Philippines = less than 5,000 internet users in 1994,in 2004 estimated 6 million users. More women users (58%) than men (42%) in 2003.
Source; Philippine Internet Review: 10 years of internet in the Philippines (1994-2004)
Internet
Top reasons for using internet in 2002: research, email, browsing, business transaction, entertainment, news, chat/ messaging, download and bills payment/shopping.
In 2001, 1.64 billion pesos was spent by Filipino online shoppers in the first half of the year. In 2002, a total of 3.66 billion was spent on online shopping. (Filipino Internet User Report Part 1- 2002)
What do Filipino Internet users buy online: BOOKS! (from age 21-55)
Wired world of the youth. . .
School – most common access point for majority of internet users.
75% who access internet from café’s are aged 16 years and below.
All respondents aged 16 and below accessed internet from their homes.
Infecting the young minds faster than bacteria …
. . . the whole world’s addicted to the drama. . . Only attracted to things that'll bring you trauma . . .
Advancement of information and communication technology
Media is the strongest human-made force that can
influence people.
Media has been the principal mediator of reality for human beings.
Media is a construct of reality.
Reality TV: Still a construct of reality…
The subjects do not drive the narrative, and the people behind the cameras manipulate “plots” and” “mood.”
welcome to the digital generation
The youth is the primary target of the media because the youth has the “purchasing power.” Survey: Pinoy Kids have big spending power worth Php20.9 Billion every year! They are key decision-makers in household expenses! (New Generations Philippines 2004 – March 22, 2004 – Commissioned by Cartoon Network
Respondents: 1000 kids aged 7-14, and their parents in 3 major cities: Metro Manila, Cebu and Davao
Study: New Generations Philippines 2004
Most children watch TV when they are not in school; with 94% glued to a TV set daily. 16% listen to radio. 93% like to watch cartoons;13% like watching drama series and 7% like movies. Children are savvy with various forms of technology! 66% claimed to have used mobile phones and 77% send text messages at least once a week. A third of children aged 7-10 are computer users.
The digital and information technology today
defines our very relationship with the culture of youth and of the future.
“Violent games teach kids to enjoy the experience of killing." Time, 10 May 1999
epidemic of violent news and information (Japan CloseClose-Up, Nov 2001)
A study of male college students, average age 21, found that those who were shown TV commercials featuring muscular, sometimes bare-chested men, were depressed and had more dissatisfaction about their body than students who watched neutral advertisements… US edition of Time magazine of 3 May 2004
60% of British children between ages 7-16 know what an Internet homepage is. 9% of the children knew what the preface of a book is.
Time, 14 Oct 2002
in the Multimedia Age
“New teacher on the block…” 1. 2. 3. 4. 5.
Parents/Family School/Teachers Church/Religious Leaders Peers Media Media 2. Peers 3. School/Teachers 4. Parents/Family Church/Religious Leaders 1.
5.
All senses at work!
The MEDIUM IS THE MESSAGE. the spoken word: the ear the printed word: the eyes the electronic age: multi-sensory
Being multimulti-sensorial: sensorial
Multi-tasking skills Constant stimulation Instant gratification Non-linear logic
Quantity vs. quality (in terms of lessons learned); no mastery of concepts and skills Memory over comprehension. Lacks focus.
1. Learning is
interactive.
the key:
Mutuality The Teacher as a coach in a game; a facilitator, rather than an authority!
Children no longer listen to homilyhomily-style or militarymilitary-style advices and orders but
they listen to messages from messengers they can feel.
2. selfself-directed
… from instruction to construction
“kybernetes”… the cybernetic person
steersman & learning partner
3. fastfast-paced an MTV and internet style of interacting with information
not in a linear, logical way…
but in a
4. mosaic way
The wider the audience, the more attractive the manner of presentation.
As teachers/catechists . . .
New Generations Philippines Study: 2004 Children
felt that “being praised by parents” is very important. (81%) and 76% felt, “being praised by teachers” is very important.
7 in 10 adults think that teens are rude, irresponsible, or wild… they lack values, character, and basic civility.
The main concerns of young people center on being better people… (NFO--Trends 2001) (NFO
subjects considered most important in elementary school… (Japan CloseClose-up. March 2003)
In Asia, the top response was “morals & manners”…
(1). Good teachers are the key. not rote memorization but thoughtful problem solving… critical thinking…
(2). Make use of creative teaching methods: a. Storytelling is a powerful ally in educating your students. students . b. Make use of the language of youth - music
Where Is The Love
Need for stories filled with visionvisioninspired and value--laden value content
He who has a message and no c. propaganda will not get very far
d. advocacy ad or social marketing
“ the world’s greatest teaching system ”
Examples:
Teach the youth to (3). DECONSTRUCT MEDIA…
to distinguish reel from real…
to put into proper context the myths of media…
But it is not enough to deconstruct media…
(4). ORIGINAL CONSTRUCTION empowers the audience to create their own messages…
(5). SET LIMITS
The most important thing is LOVE, but a close second is STRUCTURE… rules and limits. Be firm, but fair. Secrets of the Teen Brain / 7 Rules for Parents
Do nothing. Absorb nothing. Stand for nothing.
(6). USING REASON to young people and allowing young people to REASON OUT…
reason as personal awareness and respect for individual… reason seen as interpersonal dialogue…
reason as education to depth… reason as initiation into critical evaluation…
reason as a help to the young person in understanding his or her inner resources…
(7). EXPLAIN YOUR DECISION: Secrets of the Teen Brain: 7 Rules For Parents
As a child becomes more adept at reasoning, it’s no longer good enough to say: “Because I said so.”
(8). PERCEPTIBILITY & REPUTATION MANAGEMENT Be a role model!
Teachers as role models. . . Create
an ambience for the youth
to be discerning media.
users
of
(9). To be present we must have selling power.
How do we sell the
passion for learning?
Revolutionize yourself!
conclusion: Separating the wheat from the weeds
The Active Media Audience • Critical Awareness – being socially aware; critical consciousness on issues. • Call to action - a call to participate and concretize planned actions and programs in the community, school, and in the family. • Constant vigilance through sustained studies and researches on media issues and trends affecting the youth and the community.
Challenge to the youth: Bring back respect for principle and law.
Work for Change! “The Heart of Education is the Education of the Heart!
Teachers are molders of dreams! The Dreams of the Young!
Teachers are not just job seekers. You are professionals and
missionaries!
Do It For You
THANK YOU!!! FROM TBCMP
Who is Blessed Titus Brandsma?
A Dutch, Carmelite martyr priest who is also a journalist and at the same time an educator.
He denounced the Nazi ideology and defended the freedom of the press and the right to education.
He was arrested and tortured by the Nazi soldiers and died at the Dachau Camp.
Major Programs Titus Brandsma Center Media Program
Programs… Film dialogue
– a regular activity every 2nd Saturday of the
month, billed pelikula@titusbrandsma at the Titus Brandsma Center in Manila. Our attendees call themselves “titusians.” The group often features foreign language/art films, and supports independent Filipino filmmakers by showing their short films in the regular sessions.
Research – an on-going program to document and study the trends and issues of Philippine Media. A finished project was a series of indepth interviews with key players in the media industry – owners, programmers, advertising agencies, media organizations, media professors, and media personalities – “The Philippine Media Trends, Issues and Needs” published in year 2000. Soon to be released is a study on the impact of media in selected urban and rural communities in the Philippines.
Programs… Media Literacy Education – conducts a series of trainings and workshop in Carmelite communities, parishes and schools in Visayas and Mindanao. Titus Brandsma AwardAward-Philippines – bi-annual project that gives recognition to outstanding Print and Broadcast Journalists in the country. It is our local version of the International Titus Brandsma Award given by Union Catholique Internationale dela Presse (UCIP). Media Resource Center – maintenance of mini film/book library with references/materials on Church and Media, foreign language/art films and more.
Networking – maintains a network of Catholic (church), secular and professional media practitioners and communicators. TBCMP is a member of: SIGNIS - The World Association for Communicators (UNDA and OCIC merged) ACN – Asian Communicators Network PCCNET – Philippine Church Communicators’ Network PAME – Philippine Association for Media Education Titus Brandsma Media Program 3/F Teresa of Avila Bldg., 28 Acacia St., Brgy. Mariana, Cubao, Q. C. 1112 02-726-6054 / 02-725-8167 (fax) [email protected] http://www.tbcmedia.org
Media :
channel through which a message is transmitted.
: perspective, ideology, lifestyle,
“ a way of life”
A change of perspective:
Mouse Chat Delete Trash Text
New learnings…
“Fantaserye” “Koreanovela” “KiliTV” EB, GTG, LOL Emoticons ;-) :p
Media from means (Paul VI)
… to culture
(John Paul II)
First, the indicators…
Ownership of Radio and Television Sets by Household As of December 2000 Mass Media
Total Philippines
Metro Manila
85% 71% 32% 29% 10%
94% 96% 82% 48% 18%
Radio Television Print Newspapers Magazines
Source: AAAA Media Factbook 2000
Number of Broadcast Stations and Channels As of December 2003 (NTC June 2004)
Radio: Total Philippines FM AM
373 586
Television: Total Philippines 39% 61%
Total 959 100% * In 2000 = 539
Cable TV Public TV Total
Source: Spirituality & the Media Age by Sr. Consolata Manding, FSP (SF4)
229 1,421 1,650
14% 86% 100%
Number of Mobile or Cellular Phone Service Providers and Units As of December 2003 (NTC June 2004) Year
Number of Service Providers
Number of Users
2001 2002 2003
5 5 6
12,000,000 18,000,000 22,000,000
Projected by end of 2004
30,000,000
Internet
Global usage = 490 million internet users in 2001; by 2005 = 1 billion Philippines = less than 5,000 internet users in 1994,in 2004 estimated 6 million users. More women users (58%) than men (42%) in 2003.
Source; Philippine Internet Review: 10 years of internet in the Philippines (1994-2004)
Internet
Top reasons for using internet in 2002: research, email, browsing, business transaction, entertainment, news, chat/ messaging, download and bills payment/shopping.
In 2001, 1.64 billion pesos was spent by Filipino online shoppers in the first half of the year. In 2002, a total of 3.66 billion was spent on online shopping. (Filipino Internet User Report Part 1- 2002)
What do Filipino Internet users buy online: BOOKS! (from age 21-55)
Wired world of the youth. . .
School – most common access point for majority of internet users.
75% who access internet from café’s are aged 16 years and below.
All respondents aged 16 and below accessed internet from their homes.
Infecting the young minds faster than bacteria …
. . . the whole world’s addicted to the drama. . . Only attracted to things that'll bring you trauma . . .
Advancement of information and communication technology
Media is the strongest human-made force that can
influence people.
Media has been the principal mediator of reality for human beings.
Media is a construct of reality.
Reality TV: Still a construct of reality…
The subjects do not drive the narrative, and the people behind the cameras manipulate “plots” and” “mood.”
welcome to the digital generation
The youth is the primary target of the media because the youth has the “purchasing power.” Survey: Pinoy Kids have big spending power worth Php20.9 Billion every year! They are key decision-makers in household expenses! (New Generations Philippines 2004 – March 22, 2004 – Commissioned by Cartoon Network
Respondents: 1000 kids aged 7-14, and their parents in 3 major cities: Metro Manila, Cebu and Davao
Study: New Generations Philippines 2004
Most children watch TV when they are not in school; with 94% glued to a TV set daily. 16% listen to radio. 93% like to watch cartoons;13% like watching drama series and 7% like movies. Children are savvy with various forms of technology! 66% claimed to have used mobile phones and 77% send text messages at least once a week. A third of children aged 7-10 are computer users.
The digital and information technology today
defines our very relationship with the culture of youth and of the future.
“Violent games teach kids to enjoy the experience of killing." Time, 10 May 1999
epidemic of violent news and information (Japan CloseClose-Up, Nov 2001)
A study of male college students, average age 21, found that those who were shown TV commercials featuring muscular, sometimes bare-chested men, were depressed and had more dissatisfaction about their body than students who watched neutral advertisements… US edition of Time magazine of 3 May 2004
60% of British children between ages 7-16 know what an Internet homepage is. 9% of the children knew what the preface of a book is.
Time, 14 Oct 2002
in the Multimedia Age
“New teacher on the block…” 1. 2. 3. 4. 5.
Parents/Family School/Teachers Church/Religious Leaders Peers Media Media 2. Peers 3. School/Teachers 4. Parents/Family Church/Religious Leaders 1.
5.
All senses at work!
The MEDIUM IS THE MESSAGE. the spoken word: the ear the printed word: the eyes the electronic age: multi-sensory
Being multimulti-sensorial: sensorial
Multi-tasking skills Constant stimulation Instant gratification Non-linear logic
Quantity vs. quality (in terms of lessons learned); no mastery of concepts and skills Memory over comprehension. Lacks focus.
1. Learning is
interactive.
the key:
Mutuality The Teacher as a coach in a game; a facilitator, rather than an authority!
Children no longer listen to homilyhomily-style or militarymilitary-style advices and orders but
they listen to messages from messengers they can feel.
2. selfself-directed
… from instruction to construction
“kybernetes”… the cybernetic person
steersman & learning partner
3. fastfast-paced an MTV and internet style of interacting with information
not in a linear, logical way…
but in a
4. mosaic way
The wider the audience, the more attractive the manner of presentation.
As teachers/catechists . . .
New Generations Philippines Study: 2004 Children
felt that “being praised by parents” is very important. (81%) and 76% felt, “being praised by teachers” is very important.
7 in 10 adults think that teens are rude, irresponsible, or wild… they lack values, character, and basic civility.
The main concerns of young people center on being better people… (NFO--Trends 2001) (NFO
subjects considered most important in elementary school… (Japan CloseClose-up. March 2003)
In Asia, the top response was “morals & manners”…
(1). Good teachers are the key. not rote memorization but thoughtful problem solving… critical thinking…
(2). Make use of creative teaching methods: a. Storytelling is a powerful ally in educating your students. students . b. Make use of the language of youth - music
Where Is The Love
Need for stories filled with visionvisioninspired and value--laden value content
He who has a message and no c. propaganda will not get very far
d. advocacy ad or social marketing
“ the world’s greatest teaching system ”
Examples:
Teach the youth to (3). DECONSTRUCT MEDIA…
to distinguish reel from real…
to put into proper context the myths of media…
But it is not enough to deconstruct media…
(4). ORIGINAL CONSTRUCTION empowers the audience to create their own messages…
(5). SET LIMITS
The most important thing is LOVE, but a close second is STRUCTURE… rules and limits. Be firm, but fair. Secrets of the Teen Brain / 7 Rules for Parents
Do nothing. Absorb nothing. Stand for nothing.
(6). USING REASON to young people and allowing young people to REASON OUT…
reason as personal awareness and respect for individual… reason seen as interpersonal dialogue…
reason as education to depth… reason as initiation into critical evaluation…
reason as a help to the young person in understanding his or her inner resources…
(7). EXPLAIN YOUR DECISION: Secrets of the Teen Brain: 7 Rules For Parents
As a child becomes more adept at reasoning, it’s no longer good enough to say: “Because I said so.”
(8). PERCEPTIBILITY & REPUTATION MANAGEMENT Be a role model!
Teachers as role models. . . Create
an ambience for the youth
to be discerning media.
users
of
(9). To be present we must have selling power.
How do we sell the
passion for learning?
Revolutionize yourself!
conclusion: Separating the wheat from the weeds
The Active Media Audience • Critical Awareness – being socially aware; critical consciousness on issues. • Call to action - a call to participate and concretize planned actions and programs in the community, school, and in the family. • Constant vigilance through sustained studies and researches on media issues and trends affecting the youth and the community.
Challenge to the youth: Bring back respect for principle and law.
Work for Change! “The Heart of Education is the Education of the Heart!
Teachers are molders of dreams! The Dreams of the Young!
Teachers are not just job seekers. You are professionals and
missionaries!
Do It For You
THANK YOU!!! FROM TBCMP
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