Now Days Change Is Like A Steam Roller If U R Not In The Steam Roller Then U R Destine To Be Part Of Road A Case Study On Ford Motors

Now days change is like a steam roller if u r not in the steam roller u r destined to be the part of the road

Mrx who told this ha ha ha ha ha

Now days change is like a steam roller if u r not in the steam roller u r destined to be the part of the road

Why ford?

IN EVERY FOOTSTEP IT HAS CHANGED ITS FEATURES ACCORDING TO THE MARKET IT MAY BE IN TIMES OF WORLD WAR OR

COMPANY PROFILE ü Founders :Henery Ford,AlexanderMalcomson, James Couzens,J. Woodall,Albert ,and others ü Distinction: Completely changed the way of manufacturing ü Primary products:Cars,trucks,auto finance ü Annual sales: $169.558 billion ü Number of employes:364550 ü Major compitators:Chrysler,GM,Toyota ü Chairman:C .ford, CEO: A. Nasser ü Head Quarters: Dearborn,Mich. ü Year of found :1903 ü website:www.ford.com ü Rank in auto industry: 2nd

INITIATIVES ü FORD a brain child of engineer C ford + other ten persons ü Completely devoted ü Sold his two –cylinder model ü Next 14 month sold 1600 too ü Story behind being an engineer

First car of

ü Only two cylinder vehicles available in that time ü People wereLooking for more power ü Launched new vehicle in 1907 ü With Four cylinders ü Name :Model N ü Cost:$500

Brand new model

‘N’

Managing it self with market ü When popularity seemed to deeping ü Launched model T a big h ü 1909 ü Comfortable with speed and look ü Got 16000 orders in a week

NEED OF A METHODOLOGY üIn that time economy of americans and other was growing üNeed of more and more cars üSo need a proper menufacturing prosses üPrevious was a general method üWorkers visiting every car for installing new components

“ASSEMBLY LINE” A NEW SOLUTION ü FOR FIGHTING WITH HUGE DEMAND MrC.FORDPUT HIS SKILLS TO INVENT A MENUFECTURE TECNOLOGY CALLED ASSEMBLY LINE WHERE CARS TRAVEL DIRECT TO WORKERSBY

Assembly line became a boon for ford üProduced 16800 cars in a year . üModel T became one third of automobile industry . üExpanded its bussines to canada,south america, japan üAble to provide millions of new model “A”.where 400,000 orders were placed before production

Need a new car to fight depression ü In 1932 depression car market crashed ü Need of car for low price with quality ü Introduced two models one is v8 and other is mercury line

V8 model of ford

Ford changed to fight out world war 2 B-24

ü In world war the civilian productin halted ü To be in bussinesford chaged its colour ü Started making B24 bombers ,jeeps,tanks,and related machinary

Special efects üIn between this ford was assessig public test and resating its out put üagreement with Nissan to sell fords in japan, üAcqusationwith Hertz worlds largest car company üAcquisition in sweden for volvo üSpread it business to china,india,vietnam

Adjusted it self for dot com flow üThe internet users are increasing in US and other countries üJoint venture with microsoft and price line üAim to capture online online customers üDelivery by local dealers

Took the advantage of computer age • First to use computrs to design its car and autometic hendling . • Consequences : cut cost and devlopment • In 1985 $ 6000 per pices now $1000 per pices • Time and human powerof making a car:without 12 people in 5 weeks now 3 week one person can do the

New idea for increasing computer literacy üNeed of a team with good computer literacy üDid not employed new employees. üTook care of cost management üStarted a programme teach their workers computers. üannounced a program by which all workers permited to purchage a pc,a colour printer,and net acces for just

TO AVAIL CREDIT TO THE CUSTOMERS üSet up a ford motor credit divion üOpened a financial susidary üPurchaged complimentary company to help customer üNow it the no one auto finance company in U.S

“Merge industrialisation with enviornmentalism” need of the ü Participating in green activism ü Devloping new tec to reduce emision from sport which acount for 20% of whole cars , more responsible for pollution ü By this channeled