November 2008

Two new ­publications join CNBAM

NOVEMBER 2008

Welcome our two new CNBAM members

THE CONSULTANT SAYS—

who have come on board with us. Please

Best of the Best

join the Board in welcoming the following:

By Chuck Nau

times of rapid change, growth, and increasing local retail competition?

What are your small and mid size retailers telling you ... or more importantly what are you saying about your marketplace? That “business is bad ...”?

Which action steps, which things to do now, which right moves should retailers undertake, in good times and bad, to be the best of the best? Reflecting on my many discussions with owners, managers, franchisees, regional managers, operational directors, senior management and others Chuck Nau involved in retailing, the following traits consistently surfaced as benchmarks of the best of the best retailers who are in touch with their community and growing and changing as their community grows and changes.

No, business is not bad ... Business is tough to get! Simple semantics, you might say. ‘Business is bad’ conveys that there is NO BUSINESS to be had or generated. ‘Business is tough to get’ conveys something entirely different ...namely, that in your market and, possibly, throughout your county, business is tough to get but POTENTIAL BUSINESS and its accompanying revenue do exist in the marketplace. Help your small and midsize retailers understand and realize that everyday, in every market, potential business does exist for their taking! Best of the best retailers know and understand this simple difference between ‘business is bad’ versus ‘business is tough to get’. How might you help some of your smaller and mid - size retailers become some of the best of the best, particularly when business is tough and local retailers are feeling the pinch - especially in these in

• In good times or bad, best of the best retailers consistently assess their resources, acknowledging their strengths and weaknesses. Likewise, they also consistently assess their community, both today and tomorrow. Rather than trying to change the past, they focus on designing the future. • In good times or bad, best of the best retailers, create an action plan, focusing on both their business and community assessment to put their resources and strategies to BEST continues on page 2…

Oral Roberts University -- The University Oracle is a biweekly tabloid for ORU’s 3,000.00. The University of Tampa, Tampa, Florida – The Minaret, a weekly tabloid for UOT’s 5,800 students. Stefanie Smith is the advertising manager. Welcome to both of you and we hope to meet you at the convention in Charlotte in March 2009! Denise Brown

VP Membership

Photos from the Summer Ad Manager workshop...

President’s Notes Another crazy, fun-filled semester is flying by and the countdown to the holidays on my computer seems to be in fast forward. As the end of the term approaches, there are four important things to remember…

1) If you have always wanted to run for a CNBAM Board position but never asked any questions about the position this is the opportunity for you. On December 9 join the CNBAM board to discuss available board positions that will be up for election in March. President, VP Convention Planning-elect, VP Awards, VP Public Relations and Student Representative. Join us at 9 PST/10 MST/11 CST/12 EST, the conference call number and code will be posted to the list on Monday, Dec. 8. 2) Early bird CNBAM contest entries are due to VP/ Awards Chris Richert by Friday, Jan. 8, 2009 at 5 p.m. eastern, so plan to get them done before you leave for the winter break. Early bird entries will be reviewed and schools will be notified if there are any disqualifications. Re-submissions and all final submissions must be received by Thursday, Jan. 29, 2009 at 5 p.m. eastern. The updated contest rules can be found on the CNBAM website, www.cnbam.org, under contest and then how to enter the contest. If you have any questions about the rules or your submissions, please contact Chris at 312369-8955 or [email protected].

3) Mark your calendars now for the 2009 CNBAM Convention in Charlotte, NC, March 25-29, 2009. The registration form can also be found on the website, www. cnbam.org, under convention and convention registration. The deadline to register without a late fee is Wednesday, Feb. 25, 2009. This year we have a new Web Workshop for advisers only. This pre-convention workshop will be held Wednesday, March 25 from 2 p.m. to 5 p.m. If you are an adviser, please plan to be in Charlotte by 2 p.m. on Wednesday. 4)

Dawn Zuerker CNBAM President

in Charlotte is Wednesday, Feb. 25, 2009. Don’t wait until the last minute as the convention hotel often fills up quickly. We will be staying at the Hilton Charlotte Center City where we have a flat rate of $159 for single/double/triple/quad rooms. To book your room, call the hotel directly at 1-877-667-7213 and request the rate “CNBAM 2009 Annual Meeting” or go to the CNBAM website, click on convention and convention hotel and there is a link to make your reservations online. If you have any questions regarding the convention and/or convention hotel, please email our VP/Convention Planning

Eric Melendez at [email protected].

I’m looking forward to seeing you all in March. Until then, if there is anything your CNBAM Board can do for you, please contact me at 806-742-3384. Dawn Zuerker

CNBAM President 2007-2009

The deadline for booking your hotel reservations

...BEST continued from page 1 work for their business ... they commit to themselves and to their business to DO SOMETHING ... TO ACT rather than react! • When business gets tough, best of the best retailers raise their standards, they sharpen their pencils, further enhancing their strengths and competitive advantages, working smarter (not necessarily harder) to do whatever they do in the best possible way. How might you help your retailer develop a best of the best philosophy utilizing a focused, disciplined, and supportive (for themselves and their employees) environment? Consider adding the B.E.S.T. principle to your pitchbook. First coined by the

Newspaper Advertising Bureau in the late ‘70’s and utilized by top retailers and service providers, use B.E.S.T. at every opportunity to walk your new and existing advertisers through a quick ‘best of the best’ refresher ... • Remind them that everyday they need to Build their business. Their action plan, their continuity of effort, their consistency at enhancing their customers’ perceptions all play a significant role in building, growing, and defining their business. • Each and everyday, your retailer, his employees, and their business should look for opportunities to Excel... opportunities to excel in meeting their customer’s needs or problems, opportunities to excel and overcome competitive encroachments

and market changes, opportunities to excel, to position themselves and their business to capture new market share or grow a new product line or service. Selling, servicing, and offering goods or services are the lifeblood of your retailers’ business. That lifeblood comes with the realization that the goods or service your retailer, his employees, and their business offer (Sell) are of value to their customers. Keeping the lifeblood flowing depends on core values ... integrity, trust, follow up, to name a few. Fate, the urgency to survive, the hunger to succeed will all test your retailer’s core values ... don’t let fate, the good times or the bad, tear down everything your retailer built and destroy your retailer’s business identity. • Your retailer needs to be a teacher. To Teach their employees the

NAA Evening of Mentoring

A big change is happening to the Newspaper Association of America’s Evening of Mentoring in Charlotte. The NAA is taking students out of the hotel! With just a short 2-block walk to the Time Warner Cable Arena, students will enjoy a Eric Melendez barbeque buffet VP/ while dinning with Convention professionals in Planning the newspaper industry. After dinner, everyone will be given a ticket to see the Charlotte Checkers play the Gwinnett Gladiators in a chilling minorleague hockey game! Go Checkers!

CNBAM 2011 Nashville! The Evening of mentoring is a great networking event. Many students can turn this fun dinner into a potential internship or job. The NAA brings newspaper representatives from all over the United States to this event. Hope to see you in Charlotte!

I visited Nashville and St. Louis to check out the best option for our 2011 conference site. While both cities had great hotels with fabulous meeting space, Nashville won because of all the great restaurants and bars/clubs. We will be staying at the Nashville Sheraton, which is in walking distance to many of the hot spots that the city has to offer. Many of them offer live music every night of the week and don’t charge a cover. You may even hear the next Nashville star! So, get your boots out and get ready for Music City! Even if you aren’t a fan of country music, there is no doubt that you’ll have fun. As always, the conference will be filled with great networking and learning opportunities that you and your staff won’t want to miss. See you there. -Anne

...BEST continued from page 2 ins and outs of the business they have joined is part of your retailer’s responsibility. To teach employees their role in helping the business achieve its goals, identifying, understanding and working with its customer base, their personal and their business’ core values, and most of all, helping employees understand that everyone (including the retailer) continues to learn and grow as the business builds and grows. Helping the retailers in your community create a public awareness of who they are and what they do or sell helps your community, your retailer, your newspaper and you GROW. Newspapers, your newspaper, best represent your community. Through a local environment of news and advertising, your newspaper creates the marketplace for your community.

© Murray & Nau, Inc. ----------------------------------------

Chuck Nau of Murray & Nau, Inc. is a Seattle area based publishing

consultant and sales and management trainer. He has been a speaker for and conducted advertising, marketing, management and sales training workshops with newspapers, niche publishers, publishing groups and press associations, throughout North America. Comments and questions are welcome and may be directed to Chuck via email: [email protected]. or at (425) 603 - 0984.

Anne Richard

VP Convention Planning Elect

Emory says it’s okay to eat crackers in bed. Emory Austin will be giving the Thursday morning keynote at the Charlotte convention in March. Emory is an award-winning speaker who was inducted to the National Speakers Association’s Speaker Hall of Fame in 1999. Besides her speaking credentials, Emory was the host for an issuebased talk show. She has decades of experience in presenting at Eric Melendez conferences and VP/ conventions for Convention a wide range of Planning industries: healthcare, women’s organizations, education, banking and finance, chambers of commerce, insurance, business and social groups, charities, chemicals, food service, computers, government, telecommunications, manufacturing, pharmaceuticals, agriculture, churches, publishing, real estate, direct sales, retail, construction, and utilities. She even has put in time

at her university newspaper. “When I was a student at Wake Forest University I did some work for our newspaper, ‘The Old Gold and Black,’ and loved it.” Emory’s keynote is entitled “Eat Crackers in Bed… And Sleep On The Crumbs.” The keynote will discuss personal and professional excellence; Emory will discuss how to push yourself out of the comfort zone. As Emory states, “The comfort zone too soon become the deadly zone.”

Convention Details: Dates: March 25th – 29th Registration: $175 Hotel: Charlotte Center City Hotel Rate: $159/ night single-quad American Airline Discount: 5%, reference code A1139AJ

Emory’s speeches are known for their expert substance, contagious warmth and original humor. You will not only be entertained, you will learn a lot as well. You don’t want to miss this. Start planning now for the convention in the Queen City!

CNBAM T-shirt finalists Visit CNBAM’s Facebook group to give input on your favorite design

CNBAM Advertising Contest The 2009 CNBAM advertising contest is an excellent way to acknowledge the hard work that all of your ad and business students have done in 2008. It is a way to recognize your school, your paper and your student staff. It truly is an amazing contest dedicated to the student newspaper advertising and business field. Here are a few things to remember this year: Forms, Rules, and FAQ’s: Forms and details for entering the contest are available online at www.cnbam.org under the “Contest” link. Please take the time to read all the contest rules before making your submissions. Chris Richert VP Awards

by the regular deadline, January 29, 2009. Disqualifications: It is very important to read all instructions for entries prior to submission. Failure to follow the rules will result in disqualification of the entry. If you are unsure of a rule, contact VP/Awards Chris Richert immediately. It’s important to note that entries can be disqualified for not having the entry form mounted in the correct place, not submitting a PDF when required, or not using binder clips when necessary. Please consult the complete list of rules to ensure similar disqualifications don’t take place.

Disclaimer: All entries must be original creations developed by the staff of a current CNBAM member (paid dues prior to December 31, 2008). Entries must be wholly designed and produced by the student staff members of the publication, recognizing that professional staff or advisers may have exerted their legitimate educational and advisory roles in the preparation of any submissions entered in the contest.

A committee to review entries that may be in question of compliance is also being established. It will be a three-person committee made up of advisers from member schools who are not represented on the board. This committee will review any possible disqualifications that the VP/Awards may come across prior to entries being sent to the judges. If you are interested in being a part of this committee, please email Chris Richert at [email protected]

For most divisions, member schools are only allowed one entry. One additional submission per school will be allowed for personnel categories like advertising sales rep, ad manager, business manager and designer of the year. Depending on the volume of entries, these categories may be eligible for a circulation-based split. The VP/ Awards will make that decision once all the entries have been received.

Member schools with disqualified entries will be notified of the reason in writing to avoid the same mistake in future years. As mentioned, entries received prior to January 8, 2009 will be notified of possible disqualifications and allowed to re-submit the work by January 29, 2009. Any entry received after January 29, 2009 will be disqualified.

Deadlines: Everybody loves deadlines! Now there is an additional incentive to get contest entries in early! Entries received by January 8, 2009 containing errors or facing possible disqualification for any reason will be given a second chance. Entrants will be notified by the VP/Awards with enough time to re-submit the work

Contest rules, entry requirements and entry forms are available at www. cnbam.org. Please read all documents carefully and contact Chris Richert with any questions at 312-369-8955 or via email at [email protected]

Get those memberships renewed! If you haven’t already done so, now is the time to renew your CNBAM membership. Renewals were mailed to schools in September and many have already renewed. If for some reason you did not receive an invoice or that invoice has been misplaced, please contact me and I will email you a new invoice. Deadline for renewal is Dec. 31. Schools renewing after that date will not be able to enter the annual CNBAM contest. If you have any questions, please call me at 805-756-2537 or email [email protected].

To subscribe to the CNBAM list, send a message to… cnbam-admin@dailypennsylvanian. com with the following information: 1. Your Name: 2. Your School: 3. Your Newspaper: 4. Your Title/Position: 5. Your E-Mail Address: 6. Student or Professional? 7. If Student, when does your position end?

New CNBAM website STILL just around the corner! Before Christmas (have you noticed I keep bumping back the date?) CNBAM will launch a new website with lots of innovative features. Soon (once yours truly gets the hang of web design) you will be able to register for the convention online, students will load resumes for vendors and recruiters to review, and by next fall you will be renewing your memberships, all on the new and improved website! Lots of other features are in the works, but I’ve gotta hold something back for the next newsletter, so stay tuned! — Christy Harrison,

Join the CNBAM Executive Board! If you’re looking for a way to get involvedwith an organization that gives so much to training and teaching students and their advisers, take a look at positions open on CNBAM’s 2009-2010 Executive Board! Nominations and elections will take place during CNBAM’s Friday afternoon business meeting in Charlotte, March 27, 2009. If you’re interested in running for one of the positions listed below or if you have questions, feel free to e-mail or call me at [email protected] or 806-742-3384. Dawn Zuerker CNBAM President

Positions Availble President

Two-year position as President, Two-year position as Past President



Shall establish and guide the Board’s yearly goals and objectives. Pursuant to these objectives, the President shall appoint committee members, approve expenditures, sign checks, assign and ensure the completion of Executive Board duties, establish agendas, disseminate all information, handle correspondence, prepare the President’s Report, schedule annual audit, chair and schedule all meetings. In the event of a tie, the President shall cast the tie-breaking vote; this is in addition to the vote of his/her respective newspaper.

Vice President/Awards

One-year position

Student Representative

One-year position



The main responsibility of the VP/Awards is organizing CNBAM’s annual awards contest, revising contest rules, appointing judges, making awards plaques and planning the annual awards presentation to be held at the convention banquet.



Main responsibilities are to assist the VP/Awards on the awards presentation at the annual awards banquet, provide a “convention in review” presentation at the annual awards banquet, organize student activities of CNBAM and write a student-oriented column for each CNBAM newsletter. New to this position is updating and maintaining the CNBAM Facebook site and student listserv.

Vice President/Convention Planning-Elect

Two-year commitment



The main responsibilities will be assisting the VP/Convention Planning with CNBAM’s 2010 convention in Los Angeles. In 2011, this person will be responsible for planning CNBAM’s convention in Nashville, TN. Other duties include organizing roundtable sessions and recruitment of commercial vendor/sponsor members in this first year.



The VP/Convention Planning-Elect will also assist in site selection (including site visits) for CNBAM’s 2012 convention to be held in the eastern United States.

Vice President/Public Relations

One-year position



The main responsibility of the VP/ Public Relations is the production of the newsletter and maintenance of the CNBAM website. This includes solicitation of articles, production, updating CNBAM website, etc. This position also serves as CNBAM’s liaison with professional organizations including the NAA and CMA/ ACP.

Convention Registration Deadline: February 25, 2009 CNBAM 2009 convention registration fees include three breakfasts, one lunch & one dinner. Please plan carefully, no refunds will be given. Substitutions may be made. You must make your hotel reservations directly with the Hilton Charlotte Center City by February 25, 2009. To make your room reservation, call 1-877-667-7213 and request the rate “CNBAM 2009 Annual Meeting”. To the right, please enter the number of individuals registering for each item. You must register for the convention to attend a workshop. Below, please enter your publication information. Mail (or fax to: 805-756-6784) this completed form along with payment to: CNBAM, c/o Mustang Daily, Attn: Paul Bittick Cal Poly, San Luis Obispo, CA 93407

Regular Registration (postmarked by February 25, 2009 #

@ $175 = $

Late Registration (postmarked after February 25, 2009 #

@ $225 = $

Preconvention Web Workshop (advisers only) #

@ FREE = $ 0.00

Student Press Law Center Donation (You can make a donation to the SPLC for your paper.)

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Total Due $ Name of Publication

Payment Method:

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List convention attendees’ names below. Indicate if the individual is a student or professional staff member. Please mark the appropriate box next to the attendee’s name if they desire vegetarian meals for the 3 breakfasts and lunch. Then, mark whether the attendee would like chicken, beef or a vegetarian meal for the banquet on Saturday. Finally, if the individual is attending the web workshop, please mark the appropriate box.

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Expiration Date

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Persons with disabilities: Check here if anyone in your delegation has a disability that may impact their participation in this event. Attach a statement regarding your disability related needs. CNBAM must be notified by Feb. 25 to assure appropriate accommodations. Registration must accompany notification.