Nov.08 Cba Bs.marketing
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Angeles University Foundation Angeles City
UNIVERSITY LIBRARY
NEW ACQUISITIONS LIST NOVEMBER 2008 COLLEGE OF BUSINESS AND ACCOUNTANCY BACHELOR OF SCIENCE IN MARKETING AUTHOR /TITLE / IMPRINT/ CALL NUMBER CONSUMER BEHAVIOR Creating citizen-consumers : changing publics and changing public services.-London; Thousands Oaks, Calif.: SAGE, 2007. HV 248 C74 2007 BA-6142 E-COMMERCE AND INTERNET MARKETING Chaurasia, Harish. Online marketing practices.-- New Delhi : Rajat Pub., c2007. HF 5415.1265 C53 2007 BA-6163 INTERNATIONAL MARKETING Czinkota, Michael. International marketing.-- Mason, OH : Thomson/ South Western, c2008. HF 1416 C953 2008 BA-6090 LOGISTIC MANAGEMENT Chopra, Sunil. Supply chain management : strategy, planning, and operation.-- 3rd ed.-Upper Saddle River, N.J. : Prentice Hall, c2007. HF 5415.13 C46 2007 BA-6207 MARKETING PLAN Lehmann, Donald R. Analysis for marketing planning.-- 7th ed.-Boston : McGraw Hill Irwin, c2008. HF 5415.13 L395 2008 BA-6092 Peter, J Paul. A preface to marketing management.-- 11th ed.-Boston : McGraw Hill Irwin, c2008. HF 5415.13 P388 2008 BA-6093
MARKETING RESEARCH Kolb, Bonita. Marketing research : a practical approach.-- Los Angeles : SAGE, 2008. HF 5415.2 K59 2008 BA-6159 PERSONALITY DEVELOPMENT Magalona, Ethel. Personality development and human relation : a practical approach.-Manila : Mindshapers Co., c2008. BF 723 .P4 M34 2008 BA-6120 The public relations handbook.-- 3rd ed.-- Abingdon, Oxon ; N.Y., NY : Routledge, 2008. HD 59 T474 2008 BA-6232 L'Etang, Jacquie. Public relations : concepts, practice and critique.-- Long Angeles : SAGE, c2008. HM 1221 L47 2008 BA-6165 PRINCIPLES OF MARKETING Grewal, Druv. Marketing.-- Boston : McGraw Hill/Irwin, c2008. HF 5415 G675 2008 BA-6198 PRODUCT MANAGEMENT Crawford, Merle. New products management.-- 9th ed.-- Boston : McGraw Hill Irwin, c2008. HF 5415.153 C723 2008 BA-6134 PROFESSIONAL SALESMANSHIP Futrell, Charles M. Fundamentals of selling : customers for life service.-- 10th ed.-Boston : Mass.: McGraw Hill/Irwin, c2008. HF 5438.25 F87 2008 BA-6196 Johnston, Mark W. Relationship selling.-- 2nd ed.-- Boston : McGraw Hill/Irwin, c2008. HF 5438.25 J655 2008 BA-6203 Ingram, Thomas N. Professional selling : a trust-based approach.-- 3rd ed.-Mason, Ohio : Thomson/ South Western, c2006. HF 5438.25 P763 2006 BA-6222 Weitz, Barton A. Selling : building partnerships.-- 6th ed.-- Boston : McGraw Hill/Irwin, c2007. HF 5438.25 W2933 2007
BA-6229 Johnston, Mark W. Churchill.-- 8th ed.-- Boston : McGraw Hill/ Irwin, c2006. HF 5438.4 C48 2006 BA-6210 SERVICES MARKETING Timm, Paul R. Customer service : career success through customer loyalty.-- 4th ed.-Upper saddle River, N.J. : Pearson Education Ltd., 2007. HF 5415.5 T513 2007 BA-6226 Futrell, Charles M. ABC's of relationship selling through service.-- 10th ed.-Boston : McGraw Hill/Irwin, c2009. HF 5438.25 F868 2009 BA-6189 Pelletier, Ray. It's all about service : how to lead your people to care for your customers.-Hoboken, N.J. : John Wiley & Sons, Inc., c2005. HF 5415.5 P45 2005 BA-6132 STRATEGIC MARKETING MANAGEMENT Perreault, William D. Essentials of marketing : a marketing strategy planning approach.-11th ed.-- Boston : McGraw Hill/ Irwin, c2008. HF 5415 M378 2008 BA-6100 Walker, Orville C. Marketing strategy : a decision-focused approach.-6th ed.-- Boston : McGraw Hill Irwin, c2008. HF 5415.13 W245 2008 BA-6199 Cravens, David W. Strategic marketing.-- 9 th ed.-- Boston McGraw Hill/Irwin, c2009. HF 5415.135 C72 2009 BA-6082 SOCIAL RESPONSIBILITY AND GOOD GOVERNANCE Steiner, George A. Business, government, and society : a managerial perspective, text and cases.-- New York : McGraw Hill/Irwin, c2006. HD 60.5 .U5 S843 2006 BA-6138 Monks, Robert AG Corporate governance.-- 4 th ed.-Chichester, England; Hoboken, NJ: John Wiley & Sons, c2008. HD 2745 M66 2008 BA-6096 Maximiano, Jose Mario B. Business ethics and corporate social responsibility.--
Pasig Coty : Anvil Pub., c2007. HF 5387 M38 2007 BA-6108 MAJOR IN GOLF MANAGEMENT GOLF MANAGEMENT Kaser, Ken. Sports and entertainment management.-Cincinnati, OH : South-Western/Thomson Learning, c2005. GV 713 K37 2005 BA-6204 Schwarz, Eric C. Advanced theory and practice in sport.-Amsterdam; Boston : Butterworth-Heinemann, 2008. GV 716 S368 2008 BA-6233 GOLF SKILLS Wright, Nick. Lower your golf handicap.-- London : Hamlyn; New York: Distributed in the United States and Canada by Sterling Pub., 2002. GV 965 W82 2002 BA-6155
UNIVERSITY LIBRARY
NEW ACQUISITIONS LIST NOVEMBER 2008 COLLEGE OF BUSINESS AND ACCOUNTANCY BACHELOR OF SCIENCE IN MARKETING AUTHOR /TITLE / IMPRINT/ CALL NUMBER CONSUMER BEHAVIOR Creating citizen-consumers : changing publics and changing public services.-London; Thousands Oaks, Calif.: SAGE, 2007. HV 248 C74 2007 BA-6142 E-COMMERCE AND INTERNET MARKETING Chaurasia, Harish. Online marketing practices.-- New Delhi : Rajat Pub., c2007. HF 5415.1265 C53 2007 BA-6163 INTERNATIONAL MARKETING Czinkota, Michael. International marketing.-- Mason, OH : Thomson/ South Western, c2008. HF 1416 C953 2008 BA-6090 LOGISTIC MANAGEMENT Chopra, Sunil. Supply chain management : strategy, planning, and operation.-- 3rd ed.-Upper Saddle River, N.J. : Prentice Hall, c2007. HF 5415.13 C46 2007 BA-6207 MARKETING PLAN Lehmann, Donald R. Analysis for marketing planning.-- 7th ed.-Boston : McGraw Hill Irwin, c2008. HF 5415.13 L395 2008 BA-6092 Peter, J Paul. A preface to marketing management.-- 11th ed.-Boston : McGraw Hill Irwin, c2008. HF 5415.13 P388 2008 BA-6093
MARKETING RESEARCH Kolb, Bonita. Marketing research : a practical approach.-- Los Angeles : SAGE, 2008. HF 5415.2 K59 2008 BA-6159 PERSONALITY DEVELOPMENT Magalona, Ethel. Personality development and human relation : a practical approach.-Manila : Mindshapers Co., c2008. BF 723 .P4 M34 2008 BA-6120 The public relations handbook.-- 3rd ed.-- Abingdon, Oxon ; N.Y., NY : Routledge, 2008. HD 59 T474 2008 BA-6232 L'Etang, Jacquie. Public relations : concepts, practice and critique.-- Long Angeles : SAGE, c2008. HM 1221 L47 2008 BA-6165 PRINCIPLES OF MARKETING Grewal, Druv. Marketing.-- Boston : McGraw Hill/Irwin, c2008. HF 5415 G675 2008 BA-6198 PRODUCT MANAGEMENT Crawford, Merle. New products management.-- 9th ed.-- Boston : McGraw Hill Irwin, c2008. HF 5415.153 C723 2008 BA-6134 PROFESSIONAL SALESMANSHIP Futrell, Charles M. Fundamentals of selling : customers for life service.-- 10th ed.-Boston : Mass.: McGraw Hill/Irwin, c2008. HF 5438.25 F87 2008 BA-6196 Johnston, Mark W. Relationship selling.-- 2nd ed.-- Boston : McGraw Hill/Irwin, c2008. HF 5438.25 J655 2008 BA-6203 Ingram, Thomas N. Professional selling : a trust-based approach.-- 3rd ed.-Mason, Ohio : Thomson/ South Western, c2006. HF 5438.25 P763 2006 BA-6222 Weitz, Barton A. Selling : building partnerships.-- 6th ed.-- Boston : McGraw Hill/Irwin, c2007. HF 5438.25 W2933 2007
BA-6229 Johnston, Mark W. Churchill.-- 8th ed.-- Boston : McGraw Hill/ Irwin, c2006. HF 5438.4 C48 2006 BA-6210 SERVICES MARKETING Timm, Paul R. Customer service : career success through customer loyalty.-- 4th ed.-Upper saddle River, N.J. : Pearson Education Ltd., 2007. HF 5415.5 T513 2007 BA-6226 Futrell, Charles M. ABC's of relationship selling through service.-- 10th ed.-Boston : McGraw Hill/Irwin, c2009. HF 5438.25 F868 2009 BA-6189 Pelletier, Ray. It's all about service : how to lead your people to care for your customers.-Hoboken, N.J. : John Wiley & Sons, Inc., c2005. HF 5415.5 P45 2005 BA-6132 STRATEGIC MARKETING MANAGEMENT Perreault, William D. Essentials of marketing : a marketing strategy planning approach.-11th ed.-- Boston : McGraw Hill/ Irwin, c2008. HF 5415 M378 2008 BA-6100 Walker, Orville C. Marketing strategy : a decision-focused approach.-6th ed.-- Boston : McGraw Hill Irwin, c2008. HF 5415.13 W245 2008 BA-6199 Cravens, David W. Strategic marketing.-- 9 th ed.-- Boston McGraw Hill/Irwin, c2009. HF 5415.135 C72 2009 BA-6082 SOCIAL RESPONSIBILITY AND GOOD GOVERNANCE Steiner, George A. Business, government, and society : a managerial perspective, text and cases.-- New York : McGraw Hill/Irwin, c2006. HD 60.5 .U5 S843 2006 BA-6138 Monks, Robert AG Corporate governance.-- 4 th ed.-Chichester, England; Hoboken, NJ: John Wiley & Sons, c2008. HD 2745 M66 2008 BA-6096 Maximiano, Jose Mario B. Business ethics and corporate social responsibility.--
Pasig Coty : Anvil Pub., c2007. HF 5387 M38 2007 BA-6108 MAJOR IN GOLF MANAGEMENT GOLF MANAGEMENT Kaser, Ken. Sports and entertainment management.-Cincinnati, OH : South-Western/Thomson Learning, c2005. GV 713 K37 2005 BA-6204 Schwarz, Eric C. Advanced theory and practice in sport.-Amsterdam; Boston : Butterworth-Heinemann, 2008. GV 716 S368 2008 BA-6233 GOLF SKILLS Wright, Nick. Lower your golf handicap.-- London : Hamlyn; New York: Distributed in the United States and Canada by Sterling Pub., 2002. GV 965 W82 2002 BA-6155
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