The New Marketing Cycle(c) Objectives 2.0 Marketing IT .20
Targetgroups 2.0 CUSTOMER VALUE
CUSTOMER FOCUS
Distributie & Multichannel 2.0
LIFE-TIMECYCLE
DISTRIBUTION KEY-ISSUE
Technology changes society & marketing. Marketing 2.0 replaces Marketing 1.0. The commercial strategy of companies changes.
Product development 2.0
NEW PROFITABLE CUSTOM.
TECHNOLOGY CHANGES MEDIA
Marketing Intelligence 2.0
Webpresence 2.0
(Social) Branding 2.0
Crossmedia 2.0
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