Nikhil Toilet Soap Prsntn
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PRESENTED BY
VIREN VIRA PUSHKAR. G. MATHURE 7503 NIKHIL.R.SAWANT KRUNAL PUNJANI 7518
7539
7523
DISCLAIMER • INFORMATION WHICH IS ABOUT TO FOLLOW IS BASED ON SURVEY CONDUCTED BY US & IS A SUMMARY OF THE RESPONSES WE GOT . • ANY CONTRADICTIONS THERETO ARE PURELY A MATTER OF PERSONAL DISCREATION &
INTRODUCTIO N
Soap Sector is envisaging the cut throat
competition. “Customer is a king” and their needs enforce the companies to emerge with unique new products. Middle class people look for quality goods at reasonable prices.
FACTORS INFLUENCING THE BUYING BEHAVIOUR PRICE COLOUR PACKAGING FRAGRANCE SIZE SCHEMES ADVERTISEMENTS KIND OR CONTENTS OF THE SOAP
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Pr
Cl
Pck
Fr yes
no
Sz
Sc
Ad
Kd
PRODUCT TFM COLOUR PACKAGING FRAGRANCE KIND OF SOAP SOAPS AND CONSUMER PREFERENCES
TFM Toilet Soap Alkali + Acid TFM FLAVOURS+ GLYCERIN+OTHER CHEMICALS = REAL SOAP. This reduces the TFM. TFM responsible for human skin. Toilet Soap, rich in TFM is costly.
COLOUR ATTRACTS THE USER FOLLOWING ARE THE COLOUR OF THE SOAPS PREFERED MOST: GREEN PINK WHITE YELLOW(SANDAL) BLUE OTHERS
YELLOW WHITE GREEN
OTHERS
BLUE PINK
PACKAGING EYE CATCHING PACKAGING ATTRACTIVE PACKAGED SOAP GETS PREFERENCE OVER THE OTHER. FOLLOWING ARE TYPE OF PACKAGING LIKED BY MOST: TRANSPARENT DARK COLOURED DECENT COLOURED DOUBLE PACKED
NO. OF RESPOND ENTS
TRANS PARENT
DARK DECENT DOUBLE COLOURED COLOURED PACKED
10
1
20
15
FRAGRANCE MOST IMPORTANT CRITERIA FOR SELECTION OF SOAP ACTUAL FRESHNESS OR AMBIENCE IS CREATED JUST DUE TO THE AROMA OF THE SOAP THE COMPOSITION AND REQUIREMENTS OF THE FRAGRANCE: SANDAL FLORAL PREFUMERY LEMON HERBAL
NO. OF RESPON DENTS
SANDAL
HERBAL PERFUM LEMON ERY
FLORAL
10
5
4
15
3
KIND OF SOAP REPRESENTS THE NEEDS AND CHOICES MOST OF THEM SELECT MORE THAN ONE CATEGORY LOOKING TOWARDS SOAP AS AID TO MAINTAIN THEIR COMPLEXION KINDS OF SOAP: GLYCERIN AROMATIC HEALTHCARE MOISTURIZER SANDAL HERBAL
NO. OF RESPON DENTS
GLYCERIN
HEALTH CARE
SANDAL
AROMATIC
MOISTURI ZER
HERBAL
1
8
10
3
5
7
SOAPS AND CONSUMER PREFERENCES CINTHOL LIRIL DETTOL SANTOOR MEDIMIX LIFEBUOY REXONA LUX MOTI PEARS
16 14 12
CINTHOL LIRIL
10
DETTOL SANTOOR
8
MEDIMIX LIFEBUOY
6
REXONA LUX
4
MOTI PEARS
2
PE AR S
TI M O
X LU
O NA RE X
O Y EB U
LI F
DI M IX
R O TO
M E
L SA N
TO DE T
-2
LI RI L
CI NT H
O L
0
MODIFICATIONS IN THE SOAPS YES- 20 NO- 15
OUR PRODUCT NAME “ DIAMOND SANDAL SOAP” CONTAINS TFM PACKAGING COLOUR FRAGRANCE KIND OF SOAP QUALITY
PRICE HOW DO WE DETERMINE THE PRICE OF A PRODUCT? PRICE OF THE PRODUCT IS DETERMINED BY TWO BASIC FACTORS1. DEMAND FOR PRODUCT 2. COST OF THE PRODUCT ACCORDING TO MARKET CONDITIONS THERE ARE THREE STRATEGIES OF THE PRICE. 6. 7. 8.
PRICING AT PAR COMPETITION PENETRATING PRICING, WHICH IS BELOW THE COMPETITION. PREMIUM PRICING I.E. PRICING HIGH ABOVE THE COMPETITION.
COMPETITORS MOTI SANDAL 75gm 22/150gm 40/ GODREJ NO.1 SANDAL (4*75gm)=300gm 22.50/(4*125gm)=500gm 39/ JO SANDAL (4*75gm)=300gm 25/ BREEZE SANDAL (3*100gm)=300gm 22/ SANTOOR SANDAL 75gm 13/150gm 19/ MYSORE SANDAL SOAP 150gm 37/-
PRICE
FOLLOWING IS THE PRICE RANGE WHICH IS GENERALLY PREFERED BY THE CONSUMERS.
NO. OF RESPON DENTS.
RS. 8 TO 10
RS. 10 TO 15
RS. 15 TO 20
RS. 20 TO 30
RS. 30 & ABOVE
11
25
24
9
2
FROM THE ABOVE TABLE WE CAN SAY THAT WHEN PRICE OF THE PRODUCT IS LOW THEN DEMAND FOR THE PRODUCT IS ALSO LOW AND WHEN PRICE RAISES DEMAND ALSO RAISES. PRICE AT WHICH MOST OF THE CONSUMERS PREFER TO BUY THE SOAP. GENERALLY THE MIDDLE CLASS PEOPLE WHOSE INCOME LEVEL IS BETWEEN RS.10,000-40,000 PREFER TO BUY THE SOAPS OF RS.10-25.
PRICE ONLY FEW OF THE HIGH CLASS CATEGORY PEOPLE PREFERS THE SOAPS ABOVE RS.25 AND THE LOWER CLASS PEOPLE PREFER THE SOAP BELOW THE PRICE RS.12 FOR THE SOAP WHICH WE ARE GOING TO LAUNCH i.e. DIAMOND SANDAL SOAP IS PRICES AS Rs.13 FOR 75GMS, AND RS.21 FOR 125GMS. OUR CAPITAL BUDGET IS Rs. 50 CRORES.
PLACE PLACE AND TIME MUST GO HAND IN HAND WHEN TO LAUNCH A NEW PRODUCT WHERE TO LAUNCH A NEW PRODUCT
HOW TO DISTRIBUTE THE PRODUCT WAREHOUSE OF CO. WAREHOUSE OF SUPER STAKIES DISTRIBTION AGENT SALES REPRESENTATIVE APPROACH TO RETAILER PLACING THE PRODUCT AS PER DEMAND
PROMOTION Makes people aware of the product. Has a lions share in selling the product. Helps to reach the product to the targeted consumers.
OUR PROMOTIONAL ACTIVITIES Door to door campaigning Free sampling Setting stalls outside the famous landmarks Posters Set the hoardings on highways E-advertising Offers regarding philanthropy. Ads on television and radio.
CATEGORY We have 3 classes in our society: UPPER CLASS. MIDDLE CLASS. LOWER MIDDLE CLASS.
ADVERTISING IN RURAL and DEVELOPING AREAS Door to door campaigning Bus painting Free sampling Setting stalls outside the famous landmarks Posters Flashing the ads in newspapers
ADVERTISEMENT IN URBAN i.e. DEVELOPED AREAS Television and radio advertisements E-advertising Offers regarding philanthropy Flashing ads in magazines.
VIREN VIRA PUSHKAR. G. MATHURE 7503 NIKHIL.R.SAWANT KRUNAL PUNJANI 7518
7539
7523
DISCLAIMER • INFORMATION WHICH IS ABOUT TO FOLLOW IS BASED ON SURVEY CONDUCTED BY US & IS A SUMMARY OF THE RESPONSES WE GOT . • ANY CONTRADICTIONS THERETO ARE PURELY A MATTER OF PERSONAL DISCREATION &
INTRODUCTIO N
Soap Sector is envisaging the cut throat
competition. “Customer is a king” and their needs enforce the companies to emerge with unique new products. Middle class people look for quality goods at reasonable prices.
FACTORS INFLUENCING THE BUYING BEHAVIOUR PRICE COLOUR PACKAGING FRAGRANCE SIZE SCHEMES ADVERTISEMENTS KIND OR CONTENTS OF THE SOAP
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Pr
Cl
Pck
Fr yes
no
Sz
Sc
Ad
Kd
PRODUCT TFM COLOUR PACKAGING FRAGRANCE KIND OF SOAP SOAPS AND CONSUMER PREFERENCES
TFM Toilet Soap Alkali + Acid TFM FLAVOURS+ GLYCERIN+OTHER CHEMICALS = REAL SOAP. This reduces the TFM. TFM responsible for human skin. Toilet Soap, rich in TFM is costly.
COLOUR ATTRACTS THE USER FOLLOWING ARE THE COLOUR OF THE SOAPS PREFERED MOST: GREEN PINK WHITE YELLOW(SANDAL) BLUE OTHERS
YELLOW WHITE GREEN
OTHERS
BLUE PINK
PACKAGING EYE CATCHING PACKAGING ATTRACTIVE PACKAGED SOAP GETS PREFERENCE OVER THE OTHER. FOLLOWING ARE TYPE OF PACKAGING LIKED BY MOST: TRANSPARENT DARK COLOURED DECENT COLOURED DOUBLE PACKED
NO. OF RESPOND ENTS
TRANS PARENT
DARK DECENT DOUBLE COLOURED COLOURED PACKED
10
1
20
15
FRAGRANCE MOST IMPORTANT CRITERIA FOR SELECTION OF SOAP ACTUAL FRESHNESS OR AMBIENCE IS CREATED JUST DUE TO THE AROMA OF THE SOAP THE COMPOSITION AND REQUIREMENTS OF THE FRAGRANCE: SANDAL FLORAL PREFUMERY LEMON HERBAL
NO. OF RESPON DENTS
SANDAL
HERBAL PERFUM LEMON ERY
FLORAL
10
5
4
15
3
KIND OF SOAP REPRESENTS THE NEEDS AND CHOICES MOST OF THEM SELECT MORE THAN ONE CATEGORY LOOKING TOWARDS SOAP AS AID TO MAINTAIN THEIR COMPLEXION KINDS OF SOAP: GLYCERIN AROMATIC HEALTHCARE MOISTURIZER SANDAL HERBAL
NO. OF RESPON DENTS
GLYCERIN
HEALTH CARE
SANDAL
AROMATIC
MOISTURI ZER
HERBAL
1
8
10
3
5
7
SOAPS AND CONSUMER PREFERENCES CINTHOL LIRIL DETTOL SANTOOR MEDIMIX LIFEBUOY REXONA LUX MOTI PEARS
16 14 12
CINTHOL LIRIL
10
DETTOL SANTOOR
8
MEDIMIX LIFEBUOY
6
REXONA LUX
4
MOTI PEARS
2
PE AR S
TI M O
X LU
O NA RE X
O Y EB U
LI F
DI M IX
R O TO
M E
L SA N
TO DE T
-2
LI RI L
CI NT H
O L
0
MODIFICATIONS IN THE SOAPS YES- 20 NO- 15
OUR PRODUCT NAME “ DIAMOND SANDAL SOAP” CONTAINS TFM PACKAGING COLOUR FRAGRANCE KIND OF SOAP QUALITY
PRICE HOW DO WE DETERMINE THE PRICE OF A PRODUCT? PRICE OF THE PRODUCT IS DETERMINED BY TWO BASIC FACTORS1. DEMAND FOR PRODUCT 2. COST OF THE PRODUCT ACCORDING TO MARKET CONDITIONS THERE ARE THREE STRATEGIES OF THE PRICE. 6. 7. 8.
PRICING AT PAR COMPETITION PENETRATING PRICING, WHICH IS BELOW THE COMPETITION. PREMIUM PRICING I.E. PRICING HIGH ABOVE THE COMPETITION.
COMPETITORS MOTI SANDAL 75gm 22/150gm 40/ GODREJ NO.1 SANDAL (4*75gm)=300gm 22.50/(4*125gm)=500gm 39/ JO SANDAL (4*75gm)=300gm 25/ BREEZE SANDAL (3*100gm)=300gm 22/ SANTOOR SANDAL 75gm 13/150gm 19/ MYSORE SANDAL SOAP 150gm 37/-
PRICE
FOLLOWING IS THE PRICE RANGE WHICH IS GENERALLY PREFERED BY THE CONSUMERS.
NO. OF RESPON DENTS.
RS. 8 TO 10
RS. 10 TO 15
RS. 15 TO 20
RS. 20 TO 30
RS. 30 & ABOVE
11
25
24
9
2
FROM THE ABOVE TABLE WE CAN SAY THAT WHEN PRICE OF THE PRODUCT IS LOW THEN DEMAND FOR THE PRODUCT IS ALSO LOW AND WHEN PRICE RAISES DEMAND ALSO RAISES. PRICE AT WHICH MOST OF THE CONSUMERS PREFER TO BUY THE SOAP. GENERALLY THE MIDDLE CLASS PEOPLE WHOSE INCOME LEVEL IS BETWEEN RS.10,000-40,000 PREFER TO BUY THE SOAPS OF RS.10-25.
PRICE ONLY FEW OF THE HIGH CLASS CATEGORY PEOPLE PREFERS THE SOAPS ABOVE RS.25 AND THE LOWER CLASS PEOPLE PREFER THE SOAP BELOW THE PRICE RS.12 FOR THE SOAP WHICH WE ARE GOING TO LAUNCH i.e. DIAMOND SANDAL SOAP IS PRICES AS Rs.13 FOR 75GMS, AND RS.21 FOR 125GMS. OUR CAPITAL BUDGET IS Rs. 50 CRORES.
PLACE PLACE AND TIME MUST GO HAND IN HAND WHEN TO LAUNCH A NEW PRODUCT WHERE TO LAUNCH A NEW PRODUCT
HOW TO DISTRIBUTE THE PRODUCT WAREHOUSE OF CO. WAREHOUSE OF SUPER STAKIES DISTRIBTION AGENT SALES REPRESENTATIVE APPROACH TO RETAILER PLACING THE PRODUCT AS PER DEMAND
PROMOTION Makes people aware of the product. Has a lions share in selling the product. Helps to reach the product to the targeted consumers.
OUR PROMOTIONAL ACTIVITIES Door to door campaigning Free sampling Setting stalls outside the famous landmarks Posters Set the hoardings on highways E-advertising Offers regarding philanthropy. Ads on television and radio.
CATEGORY We have 3 classes in our society: UPPER CLASS. MIDDLE CLASS. LOWER MIDDLE CLASS.
ADVERTISING IN RURAL and DEVELOPING AREAS Door to door campaigning Bus painting Free sampling Setting stalls outside the famous landmarks Posters Flashing the ads in newspapers
ADVERTISEMENT IN URBAN i.e. DEVELOPED AREAS Television and radio advertisements E-advertising Offers regarding philanthropy Flashing ads in magazines.
