Nielsen Consumer Confidence Index
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Nielsen Consumer Confidence Index as PDF for free.
More details
- Words: 926
- Pages: 10
Nielsen Consumer Confidence Index Update for 2nd Half 2008 (Global Online Survey)
Confidential & Proprietary • Copyright © 2008 The Nielsen Company
Key findings for Vietnam • Consumer confidence is high amongst Vietnamese consumers • Vietnamese consumers are ranked 9th most optimistic across the world, down from 7th in the first half of 2008. • Vietnam is above the global average for consumer confidence, hitting 97.1 compared to the average index of 84.2. • Vietnam ranks 5th amongst Asia-Pacific Nations. • Since 1st half 2007, consumer confidence has been dropping - it’s down 8% in 2nd half 2008 from 1st half • Vietnamese consumers prefer to put their spare cash into savings (49%), which is on par with the Asia-Pacific region average • They also love to keep up with new technology, with 42% of respondents choosing to allocate spare cash purchase hi-tech products – ahead of all other AP countries including China; and ranked third in the world • The biggest concern for Vietnamese over the next six months is the economy (23%), fuel prices (22%), work/life balance (20%) and job security (20%). • 45% of Vietnamese think Vietnam will be out of recession in the next 12 months
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Nielsen Consumer Confidence Index 2H 2008 Nielsen Consumer Confidence Index 2H 2008
Changes 1H08
vs.2H07
Changes 2H08
vs.1H08
160
140
120
114 112
110 110 10 9 10 9 10 4 104
102
100
99 98 98 9 7 97 96 9 6 9 6 9 6 9 5 94 94 93 92 92
8 9 8 8 88 88
Global average 84
85 85 84 8 3 82 82 81 77 76 76 7 5 75 74 73 73 73
80
71 65
62 6 1 60
60 50 44
40
36
20
JP K O
FR TW PT
TR
ES D E EG G B EE G R IT H U LV
B E M X U S C L IE LT
K SE M Y C Z A T ZA
H
FI SG R O TH
IL A R PK
O C N VE
C
H
A
C
C
N L PL N Z VN
IN D K ID A E N O B R A U R U PH
0
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Consumer Confidence Index Rankings Country List
Rank 1st Half '08 2nd Half '08 2 1 3 2 3 ◄► 3 4 3 L 1 4 8 4 6 5 7 5 G 12 6 5 7 8 ◄► 8 G 14 8 7 9 10 9 9 10 11 10 G 10 16 G 10 16 ▼ ▼ ▼
▼ ▼ ▼
▲
▼ Lost Rank L Highest Loser G Highest Gainer
▼ ▲ ▼ ▲
◄► Maintained Rank ▲ Improved Rank
Country India Denmark Indonesia UAE Norway Brazil Australia Russia Philippines Netherlands Poland New Zealand Vietnam Switzerland Canada Colombia China Venezuela
Index 2nd Half '08 114 112 110 110 109 109 104 104 102 99 98 98 97 97 96 96 96 96
AR AU AT BE BR CA CL CN CO CZ DK EG EE FI FR DE GR HK HU IN ID IE IL IT JP LV
LT MY MX NL NZ NO PK PH PL PT RO RU SG ZA KO ES SE CH TW TH TR AE GB US VE VN
Click to navigate
Confidential & Proprietary Copyright © 2008 The Nielsen Company
<
CCI: Vietnam
118
117 106
106
1st Half '05 % Change
2nd Half '05
1st Half '06
2nd Half '06
1st Half '07
2nd Half '07
▼1%
1st Half '08
▼9%
97
2nd Half '08
▼8%
Confidential & Proprietary Copyright © 2008 The Nielsen Company
How Utilise Spare Cash After Covering Essential Living Expenses - Top 10 spend on New technology products
100% 90% 80% 70% 60% 52% 50%
45%
42%
41%
40%
35%
33%
32%
32%
32%
ID
TH
PK
TR
30%
30% 20% 10% 0% RU
BR
VN
CN
PH
EG
Base: All respondents
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Major Concerns – Increasing fuel prices - Top 10 Biggest concern
Second biggest concern
100% 90% 80% 70% 60% 50% 40% 30% 20%
27% 17%
24%
24% 20%
12%
13%
11%
20% 11%
18%
10% 10%
12%
US
CA
11%
17%
16%
15%
15%
10%
11%
10%
8%
11%
9%
9%
7%
7%
5%
5%
7%
VN
TH
TW
JP
MY
IE
NZ
0% AU
Base: All respondents
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Major Concerns - Job Security - Top 10 Biggest concern
Second biggest concern
100% 90% 80% 70% 60% 50% 40% 33% 30%
14%
20% 10%
19%
27%
27%
11%
11%
16%
16%
CN
PH
27% 14%
13%
26%
26% 9%
10%
16%
17%
HU
KO
26%
25%
13%
9%
13%
16%
SG
ES
22%
22%
10%
9%
12%
13%
BR
VN
0% IL
CL
Base: All respondents
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Do you think your country will be out of an economic recession in the next 12 months? - Top 10 yes 100% 90% 80% 70% 60% 51% 50%
45%
40%
34% 31%
31%
30%
29%
28%
25%
24%
23%
23%
23%
23%
NL
CH
ES
DK
AE
NZ
20% 10% 0% IN
VN
CN
RU
NO
SE
HK
Base: All Respondents who Coded 1 In Q8
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Thank You
Confidential & Proprietary • Copyright © 2008 The Nielsen Company
Confidential & Proprietary • Copyright © 2008 The Nielsen Company
Key findings for Vietnam • Consumer confidence is high amongst Vietnamese consumers • Vietnamese consumers are ranked 9th most optimistic across the world, down from 7th in the first half of 2008. • Vietnam is above the global average for consumer confidence, hitting 97.1 compared to the average index of 84.2. • Vietnam ranks 5th amongst Asia-Pacific Nations. • Since 1st half 2007, consumer confidence has been dropping - it’s down 8% in 2nd half 2008 from 1st half • Vietnamese consumers prefer to put their spare cash into savings (49%), which is on par with the Asia-Pacific region average • They also love to keep up with new technology, with 42% of respondents choosing to allocate spare cash purchase hi-tech products – ahead of all other AP countries including China; and ranked third in the world • The biggest concern for Vietnamese over the next six months is the economy (23%), fuel prices (22%), work/life balance (20%) and job security (20%). • 45% of Vietnamese think Vietnam will be out of recession in the next 12 months
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Nielsen Consumer Confidence Index 2H 2008 Nielsen Consumer Confidence Index 2H 2008
Changes 1H08
vs.2H07
Changes 2H08
vs.1H08
160
140
120
114 112
110 110 10 9 10 9 10 4 104
102
100
99 98 98 9 7 97 96 9 6 9 6 9 6 9 5 94 94 93 92 92
8 9 8 8 88 88
Global average 84
85 85 84 8 3 82 82 81 77 76 76 7 5 75 74 73 73 73
80
71 65
62 6 1 60
60 50 44
40
36
20
JP K O
FR TW PT
TR
ES D E EG G B EE G R IT H U LV
B E M X U S C L IE LT
K SE M Y C Z A T ZA
H
FI SG R O TH
IL A R PK
O C N VE
C
H
A
C
C
N L PL N Z VN
IN D K ID A E N O B R A U R U PH
0
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Consumer Confidence Index Rankings Country List
Rank 1st Half '08 2nd Half '08 2 1 3 2 3 ◄► 3 4 3 L 1 4 8 4 6 5 7 5 G 12 6 5 7 8 ◄► 8 G 14 8 7 9 10 9 9 10 11 10 G 10 16 G 10 16 ▼ ▼ ▼
▼ ▼ ▼
▲
▼ Lost Rank L Highest Loser G Highest Gainer
▼ ▲ ▼ ▲
◄► Maintained Rank ▲ Improved Rank
Country India Denmark Indonesia UAE Norway Brazil Australia Russia Philippines Netherlands Poland New Zealand Vietnam Switzerland Canada Colombia China Venezuela
Index 2nd Half '08 114 112 110 110 109 109 104 104 102 99 98 98 97 97 96 96 96 96
AR AU AT BE BR CA CL CN CO CZ DK EG EE FI FR DE GR HK HU IN ID IE IL IT JP LV
LT MY MX NL NZ NO PK PH PL PT RO RU SG ZA KO ES SE CH TW TH TR AE GB US VE VN
Click to navigate
Confidential & Proprietary Copyright © 2008 The Nielsen Company
<
CCI: Vietnam
118
117 106
106
1st Half '05 % Change
2nd Half '05
1st Half '06
2nd Half '06
1st Half '07
2nd Half '07
▼1%
1st Half '08
▼9%
97
2nd Half '08
▼8%
Confidential & Proprietary Copyright © 2008 The Nielsen Company
How Utilise Spare Cash After Covering Essential Living Expenses - Top 10 spend on New technology products
100% 90% 80% 70% 60% 52% 50%
45%
42%
41%
40%
35%
33%
32%
32%
32%
ID
TH
PK
TR
30%
30% 20% 10% 0% RU
BR
VN
CN
PH
EG
Base: All respondents
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Major Concerns – Increasing fuel prices - Top 10 Biggest concern
Second biggest concern
100% 90% 80% 70% 60% 50% 40% 30% 20%
27% 17%
24%
24% 20%
12%
13%
11%
20% 11%
18%
10% 10%
12%
US
CA
11%
17%
16%
15%
15%
10%
11%
10%
8%
11%
9%
9%
7%
7%
5%
5%
7%
VN
TH
TW
JP
MY
IE
NZ
0% AU
Base: All respondents
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Major Concerns - Job Security - Top 10 Biggest concern
Second biggest concern
100% 90% 80% 70% 60% 50% 40% 33% 30%
14%
20% 10%
19%
27%
27%
11%
11%
16%
16%
CN
PH
27% 14%
13%
26%
26% 9%
10%
16%
17%
HU
KO
26%
25%
13%
9%
13%
16%
SG
ES
22%
22%
10%
9%
12%
13%
BR
VN
0% IL
CL
Base: All respondents
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Do you think your country will be out of an economic recession in the next 12 months? - Top 10 yes 100% 90% 80% 70% 60% 51% 50%
45%
40%
34% 31%
31%
30%
29%
28%
25%
24%
23%
23%
23%
23%
NL
CH
ES
DK
AE
NZ
20% 10% 0% IN
VN
CN
RU
NO
SE
HK
Base: All Respondents who Coded 1 In Q8
Confidential & Proprietary Copyright © 2008 The Nielsen Company
Thank You
Confidential & Proprietary • Copyright © 2008 The Nielsen Company
Related Documents
Nielsen Consumer Confidence Index
June 2020 8
Index Of Consumer Sentiment
June 2020 11
Confidence
November 2019 31
Nielsen Us Consumer Sentiment Oct 2009 Report
June 2020 6
Canadian Consumer Price Index Commentary
December 2019 13