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South Dakota newspapers are here to stay... kota newspapers

Realities and myths about South Da

straight ta newspapers, we want to set the record As the trade association for 130 South Dako about our industry: experts the long run. Some pundits and so-called • Your local newspaper is here for papers News fast. so not paper industry. We say: are already writing the obituary for the news es uniti comm the in esses busin art ators, but as stalw march on not only as news leaders and innov ta. Dako h Sout and t Stree Main of being they serve, contributing to the economic wellrs ia source in South Dakota. Newspape med t inan • Newspapers remain a dom audie onlin ing grow a plus 000, of more than 707, in this state have an estimated readership than 104 their local newspaper. Nationwide, more read tans Dako h Sout 10 ence. 9 out of s to 115 grow except on Sunday, when readership million adults read a newspaper every day, (23 milIdol ican Amer on), Super Bowl (94 milli million. That’s more people than watch the lion), or the evening news (65 million). sread is because you rely on your new • The biggest reason newspapers are high ings, wedd s, uarie in your community. Obit paper to know what’s happening comsales, church meetings, little league baseball, yard ts, arres s, babie school sports, city hall, the list … ads ry groce es, notic c publi t nmen gover munity events, engagements, town business, you with your community. goes on and on. Your newspaper connects South other sources will provide news if • It is a myth that the Internet and make a rs pape news that is y realit The job. do the Dakota newspapers aren’t here to get you news the other medium. In fact, most of larger investment in newsgathering than any done by newspapers. from other media originated with reporting forward. ing. The industry is adapting and moving This is a time when newspapers are transform tising adver and ard to providing news, information We look forward to the future! We look forw es we serve. that help connect and build the communiti on Board of Directors: South Dakota Newspaper Associati Co. Times, Lawrence Co. Journal Meade Post, Co. Butte er, Stald e President Holli l, Langford Bugle Journa n Britto First Vice President Doug Card, County Herald, Chamberlain/Oacoma Sun Lyman rson, Halve Lucy ent Presid Vice Second r Advocate y Chronicle, Hill City Prevailer News, Winne Count Custer ht, Najac ey Third Vice President Charl nite Hudso & At-large Director Paul Buum, Alcester Union can News At-large Director David Leone, Aberdeen Ameri town Public Opinion Immediate Past President Mark Roby, Water General Manager David Bordewyk, SDNA

South Dakota Newspaper Association Representing South Dakota’s daily and weekly newspapers www.sdna.com