Newsletter Sample: Emba Update April 2007

The

Executive MBA Update

News from the Columbia Executive MBA Community April 13, 2007

In This Edition

A Message from the Associate Dean

Weekend Events Logo Launch Marketing and Admissions EMBA Photo Gallery

Weekend Events Friday, April 13 Launch of New Columbia Business School Logo 11:40am-12:25pm Feldberg Lobby Lunch for all students in Warren Hall

Dear Students, This Friday marks a special milestone - the launch of the new Columbia Business School brand identity. This re-branding initiative includes much more than just a new logo with a cleaner, more contemporary design. It reinforces Columbia Business School's position as the leader in business education within a Ethan Hanabury, rapidly changing world. We hope you will be able to Associate Dean, MBA ‘85 enjoy the events occurring during lunchtime today, commemorating this moment in Columbia Business School history. Today’s highlights: o Dean Hubbard will be joining us in the lobby of Warren Hall to celebrate the launch of the new CBS logo. A special lunch will be served for all of our students and faculty to enjoy.

EMBA and MBA Happy Hour 6:30-8:00pm 420 Bar & Lounge 80th Street and Amsterdam Avenue

o Mr. Philip Petruzzello, Columbia's Manhattanville expert, will be available to answer questions about the new Columbia Business School building. A model of the Manhattanville project will be on display.

Saturday, April 14

o Snacks and a special gift featuring the new logo will be available for all EMBA students.

EMBA Women in Business Lunch Meeting 11:40am-12:25pm Warren 416 Lunchtime Speaker Art Weinbach, Chairman of ADP 11:40am-12:25pm Warren 209

The new logo is really just an accessible, visible statement of the beginning of this new era. As we celebrate and even re-energize our pride in the School and in the EMBA program, we set a domino effect in motion. Pride is contagious, and enthusiasm for the brand here at Columbia today will soon begin to alter perceptions globally. Each of us, in the truest sense, is a brand ambassador. Friday’s event gives us, as members of the Columbia Business School community, an opportunity to bring focus to our great accomplishments together and to share our excitement about the future. Warm Regards, Ethan

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Lunchtime Speaker

EMBA Women in Business Lunch Meeting

Art Weinbach, Chairman of ADP when: Saturday, April 14 11:40am-12:25pm where: Warren 209

Saturday, April 14 11:40am-12:25pm Warren 416 Come join this informal book club - EMBA style! Meaning, we will review one short article on a topic of interest and then discuss. The April 13 discussion will be on women as managers: the good, the bad, the ugly. As women managers, what can we do to address work styles? Please pre-register! Lunch will be served.

Art Weinbach is Chairman of the Board of Automatic Data Processing, Inc. (ADP). ADP, with over $7 billion in revenues (post spinoff) and more than 570,000 clients worldwide, is one of the largest providers of a broad range of premier, mission-critical, cost-effective transaction processing and information-based business solutions. Mr. Weinbach has held a variety of positions of increasing responsibility since joining ADP in 1980. Prior to his current role, Mr. Weinbach spent ten years as Chairman and Chief Executive Officer, two years as the President and Chief Executive Officer and two years as President and Chief Operating Officer. Prior to that, he was, among other responsibilities, Chief Financial Officer of ADP for almost ten years. Mr. Weinbach joined ADP when it had about $450 million in revenues and $40 million in earnings. Under his leadership and management, ADP grew to about $9 billion in revenues and over $1 billion in earnings. From 1966 to 1979, Mr. Weinbach was with Touche Ross & Co. in various positions leading to partner in 1975. Mr. Weinbach received his Bachelor of Science in Economics and Master of Science in Accounting from the Wharton School University of Pennsylvania. In addition to ADP, Mr. Weinbach serves on the Board of Directors of Schering-Plough Corporation and First Data Corporation, Inc. He is also on the board of several other organizations including New Jersey SEEDS. Arranged by Hima Inguva, 2007CD.

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About the New Logo... As you may have seen in lobbies throughout the school, and even on the new banner of this publication, the new Columbia Business School Brand has been officially launched. We hope you will take a few moments to join in the festivities in Warren Hall during your breaks throughout the day on Friday.

Columbia Business School Launches New Logo Friday, April 13 11:40am-12:25pm Feldberg Lobby Join Dean Hubbard and fellow students in the lobby of Warren Hall to celebrate the launch of the new Columbia Business School logo. A special lunch will be served for all students in Warren Hall. Mr. Philip Petruzzello, Columbia's Manhattanville expert, will be available to answer questions about the new Columbia Business School building. A model of the Manhattanville project will be on display. Lastly, there will be special logo snacks and a gift for students!

The new logo retains the revered Hermes logo while significantly modernizing it. The typography is also cleaner, bolder and more contemporary than before, and the new color palette-a brighter blue and black instead of grey-is more corporate and less institutional in appearance. This re-branding is, of course, more than just the introduction of a new logo. The visual brand is a graphic representation of the fundamental innovations already begun by the School, solidifying our leadership role in business education in the context of a rapidly changing world. The updated Hermes mark signals our continuing to build on our historical strengths and reputation-bridging theory and practice, unparalleled access to the business community of New York, and research and thought leadership across all disciplines. A brand launch gives us the opportunity to celebrate what makes the School special and the new initiatives that have been recently inaugurated, and reinforces our Brand positioning as "the business school for a rapidly changing world." As the year draws to a close and another class soon joins the ranks of Alumni, the re-branding effort is an opportunity to re-energize the sense of loyalty that comes from belonging to a wonderful institution and tradition.

Tickets On Sale Now EMBA Gala

The Event of the Year

April 28, 2007 9:00pm - 12:30am Metrazur at Grand Central Station New York, New York Black Tie Optional Tickets: $85/pp

Purchase Tickets by April 20 www.gsb.columbia.edu/events/embagala The EMBA Update Page 3

Marketing and Admissions

EMBA Photo Gallery

Upcoming EMBA NY Program Deadlines

2007 Graduating Classes Ice Cream Social March 31, 2007

September entry: Application Deadline: June 1st January entry: Application Deadline: October 15th Hermes Society Recognition Reception Dean Hanabury and the EMBA Admissions Team was excited to see such a large turnout for the March 30th Hermes Recognition Reception at Bistro 1018. Thank you for all that you do in helping us recruit the best and brightest students! Information Sessions If you have interested friends or colleagues who you feel would be successful in the EMBA program, then please encourage them to attend any of the upcoming information sessions. Of course, we invite all current EMBA students to come participate in the receptions that occur before and after designated sessions. Prospective students will be interested in learning more about your MBA experience. Refreshments will be served! Guests can RSVP via the web at http://www.gsb.columbia.edu/emba/ or call our main office number at 212-854-2211. Friday, April 27, 2007 Pre-reception 5:00pm Information Session 5:30pm Post-reception 6:30-8:30pm Warren Hall Lobby Friday, May 18, 2007 Pre-reception 5:00pm Information Session 5:30pm. Post-reception 6:30-8:30pm Warren Hall Lobby

Don’t Forget to Purchase Your Cap & Gown Buy in person at the Columbia Bookstore or order online www://columbia.bkstore.com/

Congratulations Graduates!

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