News-herald Retail Rate Card
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2012 RETAIL AND PREPRINT RATES EFFECTIVE JANUARY 1, 2012
MEMBER
D I S PL AY ADVE RTI S I NG D E AD LI N E S:
Audit Bureau of Circulation (ABC) Newspaper Association of America (NAA) Ohio Newspaper Association (ONA) Suburban Newspaper Association (SNA)
Date and space reservation and product publication:
PUBLISHED Mornings Monday through Sunday, seven days a week
DAY/PRODUCT
PROOF AD
NON-PROOF AD
Monday
Wednesday 4:00 PM
Friday 3:00 PM
Tuesday
Thursday 4:00 PM
Friday 4:00 PM
Monday 4:00 PM
Wednesday
Friday 4:00 PM
Thursday
Friday 4:00 PM
Thursday Monday 4:00 PM (County Chat-one week before publication date) Publisher ... JEFF SUDBROOK Friday Monday 4:00 PM Advertising Director ... JEFF SCHELL TGIF-Friday Monday 4:00 PM Advertising Manager ... TIM INGLE
PERSONNEL
Advertising Call Center Manager National Advertising Online Advertising Manager
... ... ...
JAN PETTIT CHERYL IVANCIC DAPHNE MILLER
MECHANICAL MEASUREMENTS Mechanical measurements and requirements available online at www.news-herald.com and by contacting your advertising representative from The News-Herald.
S P E C I A L DAYS - F E AT U R E S : Thursday Life Friday
TGIF (Entertainment)
Saturday Religion Sunday
TV Channels, Community and Comment, Real Estate, Travel and USA Weekend magazine
H O L I DAY E D I T I O N S : Billed at Sunday rates-distributed at Sunday circulation numbers: Memorial Day , Independence Day, Thanksgiving Day, Christmas Day, New Year’s Day.
T OTA L M A R K E T COV E R AG E ( TM C) COUNTY CHAT – Lake Edition
Friday 4:00 PM
Monday 4:00 PM
Monday 4:00 PM
Tuesday 4:00 PM
Tuesday 4:00 PM
Tuesday 4:00 PM
Tuesday 4:00 PM
Wednesday 4:00 PM
Wednesday 4:00 PM
Wednesday 4:00 PM
Wednesday 4:00 PM
Saturday
Tuesday 4:00 PM
Thursday 3:00 PM
Thursday 4:00 PM
Sunday-Main News-Sports Classified-Real Estate
Tuesday 4:00 PM
Thursday 4:00 PM
Wednesday 4:00 PM
Sunday-Community-Comment
Monday 4:00 PM
Monday 4:00 PM
Wednesday 4:00 PM
R E TA I L A DV E R T I S I N G R AT E S LOCAL
PER COLUMN INCH RATES SUNDAY
SUBURBAN
PER COLUMN INCH RATES
ADVERTISING INCH LEVEL
DAILY
Open
$49.60 $57.05
WEEK FREQUENCY LEVEL
DAILY
Open
$26.55 $33.25
100 - inch
$39.40
$46.00
12X
$24.40 $30.55
350
$38.85 $45.25
24X
$22.80 $28.55
700
$38.25 $44.50
36X
$22.25 $27.85
1000
$36.45 $42.45
48X
$21.20 $26.50
1500
$36.20 $42.25
2500
$36.10 $42.20
3500
$35.90 $42.15
5000
$35.75 $42.10
7500
$35.65 $41.95
All local retail rates are net non-commissionable. Commissionable rates are available on request to recognized agencies.
A DV E R T I S I N G R E P E AT D I S CO U N T P R O G R A M S Ads repeated without changes within 6 days of the original insertion
PER COLUMN INCH RATES Open
PROOF RETURN
$26.15
Contract Customer Rate
Retail
25% Discount
Suburban 15%
$8.65 Retail 4 Ad Program County Chat is carrier delivered weekly to non-subscribers. Suburban 4 Ad Program Available in Lake County. Preprint inserts available.
CO LO R R AT E S
25% 1st repeat, 25% 2nd repeat, FREE 3rd repeat without changes within 6 days of original insertion-10 inch minimum 15% 1st repeat, 15% 2nd repeat, FREE 3rd repeat without changes within 6 days of original insertion- 10 inch minimum
All print advertising will appear online in the Marketplace section of www.news-herald.com
One color and black
$550
Full color
$705
Rates for smaller size ads available by request.
A DV E R T I S I N G P R E M I U M R AT E S Guaranteed Page Position
+20% when available
Guaranteed Section Position
+10% when available
A Journal Register Company newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m
Email for ad transmission: advertising@news- herald.com
SUNDAY
SU PPLE M E NTAL R ATE S PER COLUMN INCH RATES SPECIAL SECTION RATES
DAILY
SUNDAY
Local
$27.80
$32.35
Suburban
$23.00
$26.65
TGIF-FRONT PAGE STRIP
MOVIE THEATER RATES
$605 per strip/full-color (6X3)
$7.25 Daily and Sunday
MOVIE THEATER TGIF TABLOID
CO-OP –DEALER LIST
$26.15 per inch
$37.60 Daily
NON-PROFIT/CHARITABLE RATES Local
$36.70
$43.20
Suburban $21.85 Rate plus Online Marketplace charge
$27.30
SUNDAY ANNOUNCEMENTS (TWICE PER MONTH) $170 2 col x 3 inch $455 6 col x 3 inch
$250 3 col x 3 inch $1075 full page
Local
$39.40
$46.00
Suburban
$24.40
$30.55
$27.40 Daily
SUNDAY TRAVEL-AGENTS ONLY $31.60 per inch ONLINE Increase the traffic to your site with News-Herald’s Online opportunities:
HOBBY, CRAFT, SPORT SHOW RATES POLITICAL RATES
$31.85 Sunday
• Local reach with banner ads on News-Herald.com • Yahoo! Display Targeting: Delivers your message to the right person at the right time! • Connect with the right candidate with Yahoo! Hot Jobs!
CHURCH RATE $28.75 Daily
$31.75 Sunday
Full rate online rate card is available by request.
POWER AD PROGRAMS-LOCAL
PREPRINTS
Power Ad Weekly $21.60 per inch Available for 4, 6 or 8 inch ads. 1, 2 or 3 ads per week. Available Weekdays • 4-week commitment
COST PER THOUSAND RATES
TUESDAY LEGAL FORUM $165 per ad
SUNDAY HEALTH TALK
POWER AD PROGRAMS-SUBURBAN
MONDAY HEALTH TALK
$165 per ad
Power Ad Weekly $19.10 per inch Available for 4, 6 or 8 inch ads. 1, 2 or 3 ads per week. Available Weekdays • 4-week commitment
FRONT PAGE STRIP (WHEN AVAILABLE) $700.00
$150 per ad
THURSDAY LIFE PAGE 3 column x 5 inch B&W ad
6 column x 3 inch strip
$43.45 Sunday
$535 per ad
DAILY/SUNDAY SECTION SKY- BOX $150 per box daily $175 per box Sunday
FREQUENCY PER YEAR
FULL RUN
1-11
$58
ZONE DELIVERY $61
12-23
$48
$50
24-35
$45
$47
36-47
$44
$46
48-71
$42
$44
72-95
$41
$43
96-119
$40
$42
120-143
$39
$41
144+
$38
$40
(8 ½” x 11”)
$36
$38
Inserts over 48 pages
+10% premium
Inserts over 71 pages
+25% premium
PRINT AND DELIVER WEATHER PAGE STRIP Email for ad transmission: advertising@news- herald.com
$200 per strip
STOCK PAGE STRIP
A Journal Register Company Newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m
$160 - 6 column x 1 inch strip Available Tuesday through Sunday
4 color, 2 sided glossy inserts are an affordable way to target specific demographics. Quantities start as few as 5,000. See your News-Herald representative for details. Due to variances in newspaper circulation draws on a day-to-day basis the quantity you send us may be over or under what we need to fulfill your distribution instructions on a given day. To assure efficient coverage we will, depending on whether your supplied quantity is over or under our need for that day, add distribution closest to each store or subtract furthest away based on your buy in home-delivery. In addition we will subtract from or add to single copy distribution based on variances in draws. In both cases, we understand that home delivery is most valuable and will act accordingly.
MEMBER
D I S PL AY ADVE RTI S I NG D E AD LI N E S:
Audit Bureau of Circulation (ABC) Newspaper Association of America (NAA) Ohio Newspaper Association (ONA) Suburban Newspaper Association (SNA)
Date and space reservation and product publication:
PUBLISHED Mornings Monday through Sunday, seven days a week
DAY/PRODUCT
PROOF AD
NON-PROOF AD
Monday
Wednesday 4:00 PM
Friday 3:00 PM
Tuesday
Thursday 4:00 PM
Friday 4:00 PM
Monday 4:00 PM
Wednesday
Friday 4:00 PM
Thursday
Friday 4:00 PM
Thursday Monday 4:00 PM (County Chat-one week before publication date) Publisher ... JEFF SUDBROOK Friday Monday 4:00 PM Advertising Director ... JEFF SCHELL TGIF-Friday Monday 4:00 PM Advertising Manager ... TIM INGLE
PERSONNEL
Advertising Call Center Manager National Advertising Online Advertising Manager
... ... ...
JAN PETTIT CHERYL IVANCIC DAPHNE MILLER
MECHANICAL MEASUREMENTS Mechanical measurements and requirements available online at www.news-herald.com and by contacting your advertising representative from The News-Herald.
S P E C I A L DAYS - F E AT U R E S : Thursday Life Friday
TGIF (Entertainment)
Saturday Religion Sunday
TV Channels, Community and Comment, Real Estate, Travel and USA Weekend magazine
H O L I DAY E D I T I O N S : Billed at Sunday rates-distributed at Sunday circulation numbers: Memorial Day , Independence Day, Thanksgiving Day, Christmas Day, New Year’s Day.
T OTA L M A R K E T COV E R AG E ( TM C) COUNTY CHAT – Lake Edition
Friday 4:00 PM
Monday 4:00 PM
Monday 4:00 PM
Tuesday 4:00 PM
Tuesday 4:00 PM
Tuesday 4:00 PM
Tuesday 4:00 PM
Wednesday 4:00 PM
Wednesday 4:00 PM
Wednesday 4:00 PM
Wednesday 4:00 PM
Saturday
Tuesday 4:00 PM
Thursday 3:00 PM
Thursday 4:00 PM
Sunday-Main News-Sports Classified-Real Estate
Tuesday 4:00 PM
Thursday 4:00 PM
Wednesday 4:00 PM
Sunday-Community-Comment
Monday 4:00 PM
Monday 4:00 PM
Wednesday 4:00 PM
R E TA I L A DV E R T I S I N G R AT E S LOCAL
PER COLUMN INCH RATES SUNDAY
SUBURBAN
PER COLUMN INCH RATES
ADVERTISING INCH LEVEL
DAILY
Open
$49.60 $57.05
WEEK FREQUENCY LEVEL
DAILY
Open
$26.55 $33.25
100 - inch
$39.40
$46.00
12X
$24.40 $30.55
350
$38.85 $45.25
24X
$22.80 $28.55
700
$38.25 $44.50
36X
$22.25 $27.85
1000
$36.45 $42.45
48X
$21.20 $26.50
1500
$36.20 $42.25
2500
$36.10 $42.20
3500
$35.90 $42.15
5000
$35.75 $42.10
7500
$35.65 $41.95
All local retail rates are net non-commissionable. Commissionable rates are available on request to recognized agencies.
A DV E R T I S I N G R E P E AT D I S CO U N T P R O G R A M S Ads repeated without changes within 6 days of the original insertion
PER COLUMN INCH RATES Open
PROOF RETURN
$26.15
Contract Customer Rate
Retail
25% Discount
Suburban 15%
$8.65 Retail 4 Ad Program County Chat is carrier delivered weekly to non-subscribers. Suburban 4 Ad Program Available in Lake County. Preprint inserts available.
CO LO R R AT E S
25% 1st repeat, 25% 2nd repeat, FREE 3rd repeat without changes within 6 days of original insertion-10 inch minimum 15% 1st repeat, 15% 2nd repeat, FREE 3rd repeat without changes within 6 days of original insertion- 10 inch minimum
All print advertising will appear online in the Marketplace section of www.news-herald.com
One color and black
$550
Full color
$705
Rates for smaller size ads available by request.
A DV E R T I S I N G P R E M I U M R AT E S Guaranteed Page Position
+20% when available
Guaranteed Section Position
+10% when available
A Journal Register Company newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m
Email for ad transmission: advertising@news- herald.com
SUNDAY
SU PPLE M E NTAL R ATE S PER COLUMN INCH RATES SPECIAL SECTION RATES
DAILY
SUNDAY
Local
$27.80
$32.35
Suburban
$23.00
$26.65
TGIF-FRONT PAGE STRIP
MOVIE THEATER RATES
$605 per strip/full-color (6X3)
$7.25 Daily and Sunday
MOVIE THEATER TGIF TABLOID
CO-OP –DEALER LIST
$26.15 per inch
$37.60 Daily
NON-PROFIT/CHARITABLE RATES Local
$36.70
$43.20
Suburban $21.85 Rate plus Online Marketplace charge
$27.30
SUNDAY ANNOUNCEMENTS (TWICE PER MONTH) $170 2 col x 3 inch $455 6 col x 3 inch
$250 3 col x 3 inch $1075 full page
Local
$39.40
$46.00
Suburban
$24.40
$30.55
$27.40 Daily
SUNDAY TRAVEL-AGENTS ONLY $31.60 per inch ONLINE Increase the traffic to your site with News-Herald’s Online opportunities:
HOBBY, CRAFT, SPORT SHOW RATES POLITICAL RATES
$31.85 Sunday
• Local reach with banner ads on News-Herald.com • Yahoo! Display Targeting: Delivers your message to the right person at the right time! • Connect with the right candidate with Yahoo! Hot Jobs!
CHURCH RATE $28.75 Daily
$31.75 Sunday
Full rate online rate card is available by request.
POWER AD PROGRAMS-LOCAL
PREPRINTS
Power Ad Weekly $21.60 per inch Available for 4, 6 or 8 inch ads. 1, 2 or 3 ads per week. Available Weekdays • 4-week commitment
COST PER THOUSAND RATES
TUESDAY LEGAL FORUM $165 per ad
SUNDAY HEALTH TALK
POWER AD PROGRAMS-SUBURBAN
MONDAY HEALTH TALK
$165 per ad
Power Ad Weekly $19.10 per inch Available for 4, 6 or 8 inch ads. 1, 2 or 3 ads per week. Available Weekdays • 4-week commitment
FRONT PAGE STRIP (WHEN AVAILABLE) $700.00
$150 per ad
THURSDAY LIFE PAGE 3 column x 5 inch B&W ad
6 column x 3 inch strip
$43.45 Sunday
$535 per ad
DAILY/SUNDAY SECTION SKY- BOX $150 per box daily $175 per box Sunday
FREQUENCY PER YEAR
FULL RUN
1-11
$58
ZONE DELIVERY $61
12-23
$48
$50
24-35
$45
$47
36-47
$44
$46
48-71
$42
$44
72-95
$41
$43
96-119
$40
$42
120-143
$39
$41
144+
$38
$40
(8 ½” x 11”)
$36
$38
Inserts over 48 pages
+10% premium
Inserts over 71 pages
+25% premium
PRINT AND DELIVER WEATHER PAGE STRIP Email for ad transmission: advertising@news- herald.com
$200 per strip
STOCK PAGE STRIP
A Journal Register Company Newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m
$160 - 6 column x 1 inch strip Available Tuesday through Sunday
4 color, 2 sided glossy inserts are an affordable way to target specific demographics. Quantities start as few as 5,000. See your News-Herald representative for details. Due to variances in newspaper circulation draws on a day-to-day basis the quantity you send us may be over or under what we need to fulfill your distribution instructions on a given day. To assure efficient coverage we will, depending on whether your supplied quantity is over or under our need for that day, add distribution closest to each store or subtract furthest away based on your buy in home-delivery. In addition we will subtract from or add to single copy distribution based on variances in draws. In both cases, we understand that home delivery is most valuable and will act accordingly.
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