News-herald National Rate Card

NATIONAL ADVERTISING RATES EFFECTIVE DECEMBER 1, 2011 MEMBER

D I S PL AY ADVE RTI S I NG D E AD LI N E S:

Audit Bureau of Circulation (ABC) Newspaper Association of America (NAA) Ohio Newspaper Association (ONA) Suburban Newspaper Association (SNA) Represented by Landon Media Group

Date and space reservation and product publication: PROOF AD

NON-PROOF AD

Monday

Wednesday 4:00 PM

Friday 3:00 PM

Chatter-Monday Tuesday 4:00 PM (Chatter-One week before publication date)

PUBLISHED Mornings Monday through Sunday, seven days a week

PERSONNEL Publisher Advertising Director Advertising Manager Advertising Call Center Manager National Advertising Online Advertising Manager

DAY/PRODUCT

... ... ... ... ... ...

JEFF SUDBROOK JEFF SCHELL TIM INGLE JAN PETTIT CHERYL IVANCIC DAPHNE MILLER

MECHANICAL MEASUREMENTS Mechanical measurements and requirements available online a www.news-herald.com an by contacting your advertising representative from The News-Herald.

PROOF RETURN Friday 4:00 PM

Thursday 4:00 PM

Thursday 4:00 PM

Tuesday

Thursday 4:00 PM

Friday 4:00 PM

Monday 4:00 PM

Wednesday

Friday 4:00 PM

Monday 4:00 PM

Monday 4:00 PM

Thursday

Friday 4:00 PM

Tuesday 4:00 PM

Friday

Monday 4:00 PM

Wednesday 4:00 PM

Wednesday 4:00 PM Wednesday 4:00 PM

Tuesday 4:00 PM

TGIF-Friday

Monday 4:00 PM

Wednesday 4:00 PM

Saturday

Tuesday 4:00 PM

Thursday 4:00 PM

Thursday 4:00 PM

Sunday-Main News-Sports Classified-Real Estate

Tuesday 4:00 PM

Thursday 4:00 PM

Wednesday 4:00 PM

Sunday-Community-Comment

Monday 4:00 PM

Monday 4:00 PM

Wednesday 4:00 PM

Sunday-Total TV Tabloid Friday 4:00 PM (Total TV-One week before publication date)

Friday 4:00 PM

Tuesday 4:00 PM

NATI O NAL ADVE RTI S I NG R ATE S ALL NATIONAL RATES ARE GROSS-COMMISSIONABLE

S P E C I A L DAYS - F E AT U R E S : Tuesday

Juiced (Technology-Video GamesNew Products)

Wednesday Food

NATIONAL PREPRINT RATES

NATIONAL ROP DISPLAY

COST PER THOUSAND RATES

PER COLUMN INCH RATES ADVERTISING INCH LEVEL

DAILY

SUNDAY

Rate is for both Daily and Sunday

$76.60

Full Run

$82.90

Zone

TGIF (Entertainment) and LIFE magazine

Open

$81.70

$92.85

Saturday

Religion

Stand By Rate

$40.90

$46.40

|TMC-Chatter-Mailed Weekly

Sunday

Total TV, Community and Comment, Real Estate, Travel and USA Weekend magazine

Auto Dealer Association

$68.05

$70.30

For inserts up to 0.4 ounces-add $5.00 per thousand for each additional 0.1 ounce over 0.4 ounces

756 inches - 6 pages

$75.15

$85.45

1638 inches - 13 pages

$73.55

$83.60

3276 inches - 26 pages

$71.90

$81.65

6552 inches - 52 pages

$66.85

$76.00

Friday

NEWSPLAN CONTRACT RATES

H O L I DAY E D I T I O N S : Billed at Sunday Rates-distributed at Sunday circulation numbers: Thanksgiving Day, Christmas Day, New Years Day, Independence Day, Memorial Day

NATIONAL COLOR RATES One color and black

$570

Full-Color

$725

$76.60

NATIONAL PREPRINT FREQUENCY DISCOUNTS OFF COST PER THOUSAND 12-19 times per 12 months

10%

20-38

12%

39-69

14%

70+

15%

BI-CLEVELAND NETWORK - PREPRINT COST PER THOUSAND RATES

A Journal Register Company newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m

Email for ad transmission: advertising@news- herald.com

NATIONAL ADVERTISING PREMIUM RATES Guaranteed Page Position

+20%

Guaranteed Section Position

+10%

Both the Lake County News-Herald and The Lorain Morning Journal Mini (7 inches X 9 inches)

$40.90

2 page

$43.00

GROUP ROP RATES BI-CLEVELAND NETWORK - ROP DISPLAY PER COLUMN INCH RATES

4-8 page

$46.15

10-14

$49.30

16-20

$51.40

Both the Lake County News-Herald and The Lorain Morning Journal $135.00

22-26

$59.80

$136.95

28-32

$62.95

34-38

$69.25

40-44

$70.30

46-50

$72.40

52-56

$73.45

ONLINE

Various packages available Contact Daphne Miller for information