News-herald Classified Rate Card
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CLASSIFIED ADVERTISING RATES EFFECTIVE JANUARY 1, 2012 MEMBER
CL A SS I F I E D D I S PL AY ADVE RTI S I NG D E AD LI N E S:
Audit Bureau of Circulation (ABC) Newspaper Association of America (NAA) Ohio Newspaper Association (ONA) Suburban Newspaper Association (SNA)
Date and space reservation and product publication:
PUBLISHED Mornings Monday through Sunday, seven days a week A Journal Register Company newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m
Email for ad transmission: advertising@news- herald.com
DAY/PRODUCT
PROOF AD
NON-PROOF AD
PROOF RETURN
Monday
Wednesday 4:00 PM
Friday 3:00 PM
Tuesday
Thursday 4:00 PM
Friday 4:00 PM
Monday 4:00 PM
Wednesday
Friday 4:00 PM
Monday 4:00 PM
Monday 4:00 PM
Thursday
Friday 4:00 PM
Tuesday 4:00 PM
Tuesday 4:00 PM
Thursday Monday 4:00 PM (County Chat-one week before publication date)
Tuesday 4:00 PM
Tuesday 4:00 PM
Friday 4:00 PM
Friday
Monday 4:00 PM
Wednesday 4:00 PM
Wednesday 4:00 PM
TGIF-Friday
Monday 4:00 PM
Wednesday 4:00 PM
Wednesday 4:00 PM
Saturday
Tuesday 4:00 PM
Thursday 3:00 PM
Thursday 4:00 PM
Sunday-Main News-Sports Classified-Real Estate
Tuesday 4:00 PM
Thursday 4:00 PM
Wednesday 4:00 PM
Sunday-Community-Comment
Monday 4:00 PM
Monday 4:00 PM
Wednesday 4:00 PM
PERSONNEL Publisher Advertising Director Advertising Manager Advertising Call Center Manager National Advertising Online Advertising Manager
... ... ... ... ... ...
JEFF SUDBROOK JEFF SCHELL TIM INGLE JAN PETTIT CHERYL IVANCIC DAPHNE MILLER
MECHANICAL MEASUREMENTS Mechanical measurements and requirements available online at www.news-herald.com and by contacting your advertising representative from The News-Herald.
S P E C I A L DAYS - F E AT U R E S : Thursday
Life
Friday
TGIF (Entertainment)
Saturday
Religion
Sunday
TV Channels, Community and Comment, Real Estate, Travel and USA Weekend magazine
H O L I DAY E D I T I O N S : Billed at Sunday rates-distributed at Sunday circulation numbers: Independence Day, Memorial Day, Thanksgiving Day, Christmas Day, New Year’s Day,
LO C A L C L A S S I F I E D D I S P L AY A DV E R T I S I N G R AT E S CLASSIFIED AUTOMOTIVE
PER COLUMN INCH RATES
CLASSIFIED REAL ESTATE
PER COLUMN INCH RATES
ADVERTISING INCH LEVEL
DAILY
SUNDAY
ADVERTISING INCH LEVEL
DAILY
Open
$41.65
$47.65
Open
$41.65
$47.85
100-Inch
$23.85
$27.70
100-Inch
$23.75
$29.45
350
$23.50
$27.09
350
$23.35
$28.30
700
$23.10
$26.75
700
$23.00
$27.85
1000
$23.00
$26.60
1000
$22.90
$27.80
1500
$22.80
$26.55
1500
$22.70
$27.75
2500
$22.75
$26.50
2500
$22.20
$27.15
3500
$21.60
$25.20
3500
$21.50
$26.30
5000
$21.55
$25.10
5000
$21.45
$26.15
7500
$21.45
$25.00
7500
$21.35
$26.05
CLASSIFIED RECRUITMENT - DISPLAY PER COLUMN INCH RATES
SUNDAY
LOCAL CLASSIFIED LINER-CONTRACT RATES PER COLUMN INCH RATES
ADVERTISING INCH LEVEL
DAILY
SUNDAY
ADVERTISING INCH LEVEL
DAILY
Open
$47.75
$53.65
Open
$47.95
SUNDAY $55.15
100-Inch
$39.05
$45.55
100-Inch
$37.35
$43.60
350
$38.50
$44.85
350
$36.85
$42.90
700
$37.95
$44.10
700
$36.30
$42.15
1000
$36.65
$42.70
1000
$36.10
$42.05
1500
$36.65
$42.55
1500
$35.85
$41.90
2500
$36.30
$42.50
2500
$35.75
$41.85
3500
$35.55
$42.45
3500
$35.55
$41.80
5000
$35.45
$42.35
5000
$35.45
$41.75
7500
$35.35
$42.20
7500
$35.35
$41.60
PREPRINTS COST PER THOUSAND RATES ZONE DELIVERY
T OTA L M A R K E T COV E R AG E ( TM C)
CL A SS I F I E D SU PPLE M E NTAL D I S PL AY ADVE RTI S I NG R ATE S
COUNTY CHAT – Lake Edition PER COLUMN INCH RATES
FREQUENCY PER YEAR
FULL RUN
1-11
$58
$61
Open
$26.05
12-23
$48
$50
Contract Customer Rate
$8.55
24-35
$45
$47
Front Page Box Ads
$150.00 per box
36-47
$44
$46
48-71
$42
$44
72-95
$41
$43
96-119
$40
$42
120-143
$39
$41
144+
$38
$40
Single Sheet Inserts
$36
$38
$32
$34
(8 ½” X 11”) 12+ inserts per year Inserts over 48 pages
+10% premium
Inserts over 71 pages
+25% premium
Based on Retail column sizes SPECIAL SECTION RATES
DAILY
SUNDAY
Local
$27.80
$32.35
Suburban $23.00 Rate plus Online Marketplace charge NON-PROFIT/CHARITABLE RATES
$26.65
Local
$36.70
$43.20
Suburban $24.40 Rate plus Online Marketplace charge
$27.30
$700.00
Print and deliver rates available-check with your News-Herald representative for information Due to variances in newspaper circulation draws on a day-to-day basis the quantity you send us may be over or under what we need to fulfill your distribution instructions on a given day. To assure efficient coverage we will, depending on whether your supplied quantity is over or under our need for that day, add distribution closest to each store or subtract furthest away based on your buy in home-delivery. In addition we will subtract from or add to single copy distribution based on variances in draws. In both cases, we understand that home delivery is most valuable and will act accordingly.
CO LO R R AT E S One color and black
$550
Full-color
$705
*Rates for smaller size ads available by request.
FRONT PAGE STRIPS (WHEN AVAILABLE) 6 column x 3 inch strip
County Chat is carrier delivered weekly to non-subscribers. Available in Lake County. Preprint inserts available.
A DV E R T I S I N G P R E M I U M R AT E S Guaranteed Page Position
+20% when available
Guaranteed Section Position
+10% when available
H O M E S AL M ANAC: One issue per month: SIZE/DIMENSIONS Full Page (4.25’’ x 9.25’’)
$180
Half Page (4.25’’ x 4.25’’)
$125
2012 HOMES ALMANAC FRONT COVER BLOCKS
$125
BACK PAGE
$250
Includes Online Marketplace.
DAILY/SUNDAY SECTION SK Y- BOX $150 per box daily
$175 per box Sunday
S P OT L I G H T K N O W YO U R R E A LT O R Spotlight $42.90
Each add’l line $2.00
R E A L E STAT E F R O N T PAG E B OX E S $365 Featured Builder $235 Front Page Strip
$235 Home of the Week
P R O P E R T Y P LU S $62.80
Each add’l line $1.90
W E AT H E R PAG E ST R I P $200 per strip
TG I F - F R O N T PAG E ST R I P $605 per strip/full-color
H O B BY A N D C R A F T S H O W R AT E S $27.40 Daily
$31.85 Sunday
$31.75 Sunday
T U E S DAY L E G A L F O R U M
$23.35
O B I T UA R I E S
ONLINE
H E A LT H TA L K
F O R P E T S’ S A K E
10 column - $22.70 per inch 6 column - $28.65 per inch
$60 per day up to 40 lines/$20.00 per inch/3 inch min. $20.00 per each additional inch Pictures are $10, $20 or $40 per day
$165 per ad
Sunday $165 per ad
$23.10 per inch - open $20.75 per inchy - 4 time run
LEGAL
C H U R C H R AT E $28.75 Daily
A N T I Q U E D I R E C T O RY
Monday $150 per ad
Increase the traffic to your site with News-Herald’s Online opportunities: • Local reach with banner ads on News-Herald.com • Yahoo! Display Targeting: Delivers your message to the right person at the right time! • Connect with the right candidate with Yahoo! Hot Jobs! Full rate online rate card is available by request. All print advertising will appear online in the Marketplace section of www.news-herald.com (where applicable).
*limited days
CL A SS I F I E D D I S PL AY ADVE RTI S I NG D E AD LI N E S:
Audit Bureau of Circulation (ABC) Newspaper Association of America (NAA) Ohio Newspaper Association (ONA) Suburban Newspaper Association (SNA)
Date and space reservation and product publication:
PUBLISHED Mornings Monday through Sunday, seven days a week A Journal Register Company newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m
Email for ad transmission: advertising@news- herald.com
DAY/PRODUCT
PROOF AD
NON-PROOF AD
PROOF RETURN
Monday
Wednesday 4:00 PM
Friday 3:00 PM
Tuesday
Thursday 4:00 PM
Friday 4:00 PM
Monday 4:00 PM
Wednesday
Friday 4:00 PM
Monday 4:00 PM
Monday 4:00 PM
Thursday
Friday 4:00 PM
Tuesday 4:00 PM
Tuesday 4:00 PM
Thursday Monday 4:00 PM (County Chat-one week before publication date)
Tuesday 4:00 PM
Tuesday 4:00 PM
Friday 4:00 PM
Friday
Monday 4:00 PM
Wednesday 4:00 PM
Wednesday 4:00 PM
TGIF-Friday
Monday 4:00 PM
Wednesday 4:00 PM
Wednesday 4:00 PM
Saturday
Tuesday 4:00 PM
Thursday 3:00 PM
Thursday 4:00 PM
Sunday-Main News-Sports Classified-Real Estate
Tuesday 4:00 PM
Thursday 4:00 PM
Wednesday 4:00 PM
Sunday-Community-Comment
Monday 4:00 PM
Monday 4:00 PM
Wednesday 4:00 PM
PERSONNEL Publisher Advertising Director Advertising Manager Advertising Call Center Manager National Advertising Online Advertising Manager
... ... ... ... ... ...
JEFF SUDBROOK JEFF SCHELL TIM INGLE JAN PETTIT CHERYL IVANCIC DAPHNE MILLER
MECHANICAL MEASUREMENTS Mechanical measurements and requirements available online at www.news-herald.com and by contacting your advertising representative from The News-Herald.
S P E C I A L DAYS - F E AT U R E S : Thursday
Life
Friday
TGIF (Entertainment)
Saturday
Religion
Sunday
TV Channels, Community and Comment, Real Estate, Travel and USA Weekend magazine
H O L I DAY E D I T I O N S : Billed at Sunday rates-distributed at Sunday circulation numbers: Independence Day, Memorial Day, Thanksgiving Day, Christmas Day, New Year’s Day,
LO C A L C L A S S I F I E D D I S P L AY A DV E R T I S I N G R AT E S CLASSIFIED AUTOMOTIVE
PER COLUMN INCH RATES
CLASSIFIED REAL ESTATE
PER COLUMN INCH RATES
ADVERTISING INCH LEVEL
DAILY
SUNDAY
ADVERTISING INCH LEVEL
DAILY
Open
$41.65
$47.65
Open
$41.65
$47.85
100-Inch
$23.85
$27.70
100-Inch
$23.75
$29.45
350
$23.50
$27.09
350
$23.35
$28.30
700
$23.10
$26.75
700
$23.00
$27.85
1000
$23.00
$26.60
1000
$22.90
$27.80
1500
$22.80
$26.55
1500
$22.70
$27.75
2500
$22.75
$26.50
2500
$22.20
$27.15
3500
$21.60
$25.20
3500
$21.50
$26.30
5000
$21.55
$25.10
5000
$21.45
$26.15
7500
$21.45
$25.00
7500
$21.35
$26.05
CLASSIFIED RECRUITMENT - DISPLAY PER COLUMN INCH RATES
SUNDAY
LOCAL CLASSIFIED LINER-CONTRACT RATES PER COLUMN INCH RATES
ADVERTISING INCH LEVEL
DAILY
SUNDAY
ADVERTISING INCH LEVEL
DAILY
Open
$47.75
$53.65
Open
$47.95
SUNDAY $55.15
100-Inch
$39.05
$45.55
100-Inch
$37.35
$43.60
350
$38.50
$44.85
350
$36.85
$42.90
700
$37.95
$44.10
700
$36.30
$42.15
1000
$36.65
$42.70
1000
$36.10
$42.05
1500
$36.65
$42.55
1500
$35.85
$41.90
2500
$36.30
$42.50
2500
$35.75
$41.85
3500
$35.55
$42.45
3500
$35.55
$41.80
5000
$35.45
$42.35
5000
$35.45
$41.75
7500
$35.35
$42.20
7500
$35.35
$41.60
PREPRINTS COST PER THOUSAND RATES ZONE DELIVERY
T OTA L M A R K E T COV E R AG E ( TM C)
CL A SS I F I E D SU PPLE M E NTAL D I S PL AY ADVE RTI S I NG R ATE S
COUNTY CHAT – Lake Edition PER COLUMN INCH RATES
FREQUENCY PER YEAR
FULL RUN
1-11
$58
$61
Open
$26.05
12-23
$48
$50
Contract Customer Rate
$8.55
24-35
$45
$47
Front Page Box Ads
$150.00 per box
36-47
$44
$46
48-71
$42
$44
72-95
$41
$43
96-119
$40
$42
120-143
$39
$41
144+
$38
$40
Single Sheet Inserts
$36
$38
$32
$34
(8 ½” X 11”) 12+ inserts per year Inserts over 48 pages
+10% premium
Inserts over 71 pages
+25% premium
Based on Retail column sizes SPECIAL SECTION RATES
DAILY
SUNDAY
Local
$27.80
$32.35
Suburban $23.00 Rate plus Online Marketplace charge NON-PROFIT/CHARITABLE RATES
$26.65
Local
$36.70
$43.20
Suburban $24.40 Rate plus Online Marketplace charge
$27.30
$700.00
Print and deliver rates available-check with your News-Herald representative for information Due to variances in newspaper circulation draws on a day-to-day basis the quantity you send us may be over or under what we need to fulfill your distribution instructions on a given day. To assure efficient coverage we will, depending on whether your supplied quantity is over or under our need for that day, add distribution closest to each store or subtract furthest away based on your buy in home-delivery. In addition we will subtract from or add to single copy distribution based on variances in draws. In both cases, we understand that home delivery is most valuable and will act accordingly.
CO LO R R AT E S One color and black
$550
Full-color
$705
*Rates for smaller size ads available by request.
FRONT PAGE STRIPS (WHEN AVAILABLE) 6 column x 3 inch strip
County Chat is carrier delivered weekly to non-subscribers. Available in Lake County. Preprint inserts available.
A DV E R T I S I N G P R E M I U M R AT E S Guaranteed Page Position
+20% when available
Guaranteed Section Position
+10% when available
H O M E S AL M ANAC: One issue per month: SIZE/DIMENSIONS Full Page (4.25’’ x 9.25’’)
$180
Half Page (4.25’’ x 4.25’’)
$125
2012 HOMES ALMANAC FRONT COVER BLOCKS
$125
BACK PAGE
$250
Includes Online Marketplace.
DAILY/SUNDAY SECTION SK Y- BOX $150 per box daily
$175 per box Sunday
S P OT L I G H T K N O W YO U R R E A LT O R Spotlight $42.90
Each add’l line $2.00
R E A L E STAT E F R O N T PAG E B OX E S $365 Featured Builder $235 Front Page Strip
$235 Home of the Week
P R O P E R T Y P LU S $62.80
Each add’l line $1.90
W E AT H E R PAG E ST R I P $200 per strip
TG I F - F R O N T PAG E ST R I P $605 per strip/full-color
H O B BY A N D C R A F T S H O W R AT E S $27.40 Daily
$31.85 Sunday
$31.75 Sunday
T U E S DAY L E G A L F O R U M
$23.35
O B I T UA R I E S
ONLINE
H E A LT H TA L K
F O R P E T S’ S A K E
10 column - $22.70 per inch 6 column - $28.65 per inch
$60 per day up to 40 lines/$20.00 per inch/3 inch min. $20.00 per each additional inch Pictures are $10, $20 or $40 per day
$165 per ad
Sunday $165 per ad
$23.10 per inch - open $20.75 per inchy - 4 time run
LEGAL
C H U R C H R AT E $28.75 Daily
A N T I Q U E D I R E C T O RY
Monday $150 per ad
Increase the traffic to your site with News-Herald’s Online opportunities: • Local reach with banner ads on News-Herald.com • Yahoo! Display Targeting: Delivers your message to the right person at the right time! • Connect with the right candidate with Yahoo! Hot Jobs! Full rate online rate card is available by request. All print advertising will appear online in the Marketplace section of www.news-herald.com (where applicable).
*limited days
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