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Noida: The India chief executive officer (CEO) of a US-based software firm was dragged out of his car and viciously attacked in Noida, police said Saturday, four days after the CEO of an Italian firm was lynched by workers in near by Greater Noida. Kashir Dwivedi, 37, the CEO of Expedience e-solutions India Ltd, was waylaid Friday night on a road in Noida, a satellite town bordering Delhi, while he drove his car to a Sai Baba temple. The company he heads has its global headquarters at Houston, Texas. Speaking to IANS, Dwivedi said: "I had left my office in Noida Sector 63 around 9.30 p.m. Four men in a Tavera overtook my car (a Honda Civic) and parked in such a way that my vehicle got trapped.” "They tried to open my doors. Since they had been automatically locked, they brought out an iron rod from their car, smashed open the window and dragged me out on the road.” "They tried to pick me up like a sack of potatoes and push me inside their car. I resisted and kept rolling on the road to avoid them, shouting for help.” "By this time, a crowd had assembled. So the men fled. Before that, one of them hit me on the head with the iron rod. I lost consciousness for a while.” "When I regained sense, I called my wife Madhu with my mobile phone. She rushed to the spot and took me to the Kailash hospital nearby." The rattled Dwivedi was under observation in the hospital through the night and discharged Saturday. A resident of Sector 61 in Noida where his office is located, Dwivedi is now scared to go to work although there has never been any labour trouble there. "This city seems unsafe," said Madhu. Noida's Senior Superintendent of Police said a case had been registered and efforts were on to trace the four attackers. On Monday, Lalit Kishore Choudury, 47 and CEO and India head of Graziano Transmissioni India, was lynched inside the factory by workers sacked earlier. The killing shocked India Inc.