New Proposal

Research Topic: Analyse the effectiveness of the advertisements of CTC.

Research Objectives:  To measure. . . A. Level of awareness for the advertisement of CTC at Rajkot, Bhavnagar, Amreli, Jamnagar, and Junagadh. B. Respondent can recall the message or not. C. Respondent can recall the visual or not. D. Respondent can recall the method of contact. E. Effect of the advertisement.

Information will be covered:  Area to cover • • •

Rajkot Bhavnagar Jamnagar

 Recalling & Awareness by • • •

TOM(Top of the mind) Spontaneous(Unaided) Aided

 Respondent will be • • • • • • •

Jewelers Caterers Garment Showroom Retail outlets Mobile shops Other shops

 Medium of awareness • • • • • •

Print Hoarding SMS Press conference Event WOM

 Features to measure • •

Message Visual

• •

Method of contact CTC as brand

Research Methodology:  Personal interviewing through Questionnaire  Questionnaire will be semi structured with open ended and closed ended questions  Data collection: Primary and Secondary  Sampling: Probability sampling( Simple random sampling )  Sample size: Total -- 200 • • •

Rajkot – 120 Bhavnagar - 40 Jamnagar – 40

 Regions: Rajkot, Bhavnagar, and Jamnagar.  Analysis Tools: • • • •

Classification Comparison Frequency tables Cross tabulation

 Software: SPSS ( Static Tool)