Nemo Style Guide

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Style Guidelines

> primary identity

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NEMO (Non-Engineering Mentor Organization) is a support group and information exchange for those adult non-engineering mentors who help teams as part of the FIRST Robotics Competition. NEM(O)’s help with all the behind the scene glue that holds the teams together including travel (hotels, endless meals), parent involvement, fundraising, business plans, and dealing with the FIRST logistics. All the “unfun” stuff, as one of the students labeled it! Three mentors who realized they had a lot in common and wanted a way to share information created NEMO in May 2004. The logo for NEMO is the feather, as taken from the magic feather in Disney’s Dumbo. In the film, the feather helps Dumbo gain the confidence to take flight, much as a NEM is an integral part of allowing a team to get off the ground. The mentor is the main support, the “wind beneath the wings” for the team. The logo appears entirely in lowercase font, presenting a friendlier, more welcoming than the agitated lines of upper-case text.

> color palette Logo Blue R 60 G 103 B 173

Background White R 255

G 255 B 255

General Purpose Black R0

G0

B0

> typefaces Myriad Pro Black + Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 )!@#$%^&*( Myriad Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 )!@#$%^&*( Franklin Gothic Heavy (Alternate) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 )!@#$%^&*(

The Myriad font family was created by Adobe Systems, Inc. and is only avaliable through their programs. Since it forms the main NEMO typeface, another font, Franklin Gothic, can be substituted in its place. Franklin Gothic is a font that comes standard with all Windows computers. The idea is to find a sans serif font that evokes a friendly nature while maintaining a professional look.

> logo placement

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The NEMO logo may be used in three styles, shown here. The lockup is the style most commonly used, with the full name of the organization underneath. This is best used with audiences unfamiliar with the group or FIRST. It should be the main logo on any NEMO paper. Lockup 2 is used when it becomes impractical to include the full name of the organization. This is used with groups who already recognize the group or when the logo is a subprogram of a larger group (such as FIRST) The mark should only be used sparingly, where necessary. Only audiences immediately familiar with NEMO would be able to understand the logo’s significance, so this logo should only be used when a lockup cannot be used.

> product placement Button

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Letterhead

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John Smith Team 0000 [email protected]

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Business Card

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© 2005 Non-Engineering Mentor Organization. All Rights Reserved. Created and published by George Chen for NEMO, a supporting organization for FIRST (For Inspiration and Recognition of Science and Technology)