Neal Stewart Resume

Neal D. Stewart

475 Olive Street, Denver, CO 80220 720.272.8325 (mobile) [email protected]

SENIOR MARKETING PROFESSIONAL AND BRAND REVIVAL SPECIALIST Nationally recognized marketing professional known for ability to successfully execute and implement highly strategic, creative and unique brand communication programs. Proven track record for successfully repositioning, reinvigorating and growing brands that have been in long-term decline. • • • • •

Strategic Planning Business Analytics Cross Functional Team Leadership Departmental Management Brand Planning and Budgeting

EXPERIENCE 2006 Present

Areas of Expertise Include: • Agency Management • Creative Concepting • Field Marketing • On-Premise Promotions • Packaging Design • Buzz Marketing • Branded Entertainment • Public Relations

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Web 2.0 Mobile Marketing Influential Presentations Media Planning Art Direction Channel/Trade Marketing Consumer Research

Flying Dog Brewery, Denver, CO Vice-President of Marketing Hired to lead, staff and manage the company’s newly formed Marketing Department and bring strategic brand marketing to an organization that previously operated on a tactical basis IMPACT: Flying Dog revenue has grown 75% in the last three years combined. ♦ Develop, and build consensus on brand architecture, portfolio organization and strategy ♦ Serve on corporate Executive Team and provide POV on a variety of key company issues ♦ Lead cross-functional teams on line extension creation, development and introduction ♦ Launched an innovative web 2.0 focused buzz and Word of Mouth marketing campaign ♦ Increased non-traditional revenue by 150% via on and offline branded merchandise sales

♦ Led the development and implementation of two complete brand family packaging redesigns ♦ 2004-2006

Present company marketing plan to Board of Directors as well as key distributors and retailers

Pabst Brewing Company, San Antonio, TX Marketing Director Promoted to Marketing Director due to proven success in brand management role. Reported to CEO with eight direct reports. Accountable for the allocation, implementation and execution the company’s $20MM+ marketing budget and provide senior management with portfolio management analysis, recommendations and insights that steer the overall company strategy. IMPACT: Successfully facilitated and streamlined company’s brand planning process through a senior management (CEO) change while aligning key stakeholders on corporate strategy. ♦ Manage and supervise the entire Marketing Department, including Brand Management, Marketing Services, Media as well as a staff of 20 Brand Ambassadors  Conduct training and marketing workshops for all brand marketers  Conduct all departmental hiring and employee reviews and make organizational recommendations  Consult Brand Managers on day-to-day business management and strategic initiatives  Manage the development and implementation of brand plans, strategies and tactics  Review and approve all tactical programs submitted by field sales or field marketing ♦ Collaborate with Field Sales Directors to ensure implementation and proper execution of business plans ♦ Function as point person of the company’s yearly National Sales & Marketing Convention ♦ Facilitate the execution of contracts with outside agencies and vendors ♦ Manage the distribution training and understanding of information obtained from Information Resources Inc (IRI) to Field Sales, Brand Management and Executive Team

Neal D. Stewart Page Two

2003.2004

Senior Brand Manager: Pabst Blue Ribbon and Rainier Beer Promoted to Senior Brand Manager after demonstrating success and department leadership in Brand Manager role. IMPACT: Created and managed a field marketing program with eight Brand Ambassadors that increased on-premise volume by over 40% in both 2003 and 2004 and championed the rebranding campaign of Pabst Blue Ribbon Beer which was featured as the “Marketing of No Marketing” in the New York Times Sunday Magazine (6/22/03) resulting in three consecutive years of growth on Pabst Blue Ribbon brand for the first time since 1978. ♦ Conducted research on the Rainier brand family and recommended a shift in brand strategy and resources to focus on consumer oriented programs versus less effective trade spending  New strategy resulted in reversing double-digit losses to +8% growth in brand’s key market  Interviewed and hired agency of record who produced award-winning “RainierVision” ♦ Acted as company and Pabst Blue Ribbon brand spokesperson for all media inquiries ♦ Tracked, analyzed and communicated business performance to senior management, utilizing syndicated data (IRI), shipment data and wholesaler depletions ♦ Wrote and presented brand plans, yearly initiatives and results to sr. mgmt. and distributors ♦ Mentored three Brand Managers and consulted on brand strategies and program execution

♦ Featured in Fast Company magazine as one of 2004’s “Fast 50” innovative business leaders 2000.2002 Divisional Marketing /Brand Manager: Pabst Blue Ribbon and Lone Star Beer Hired to join Pabst Brewing Company Marketing Department in August of 2000 as a Divisional Marketing and Brand Manager. Brought new perspective and strategic thinking to the organization and laid the foundation for long-term brand growth. IMPACT: Reversed Pabst Blue Ribbon’s 23 year volume decline and delivered 5% volume growth. Also delivered volume and profit growth on Lone Star brand family in 2001 and 2002. ♦ Managed detailed budgets with tight deadlines in the creation, execution and implementation of consumer promotion programs, POS, merchandising, advertising creative (radio, print, OOH), media support programs, special events, packaging design and public relations ♦ Hired and managed various design, research and event marketing agencies ♦ Wrote strategic business plans for Lone Star and Pabst Blue Ribbon brand families ♦ Developed the content navigation and creative for the corporate and brand websites 1999-2000 1998–1999 1997–1998 1995-1997

Freelance Event Marketing and Field Promotions Manager, St. Louis, MO American Golf Corporation, St. Peters, MO Group Sales and Events Manager Warner Home Video/Sight & Sound Distributors, St. Louis, MO Brand Manager Rouse Company/St. Louis Union Station (mall and entertainment district), St. Louis, MO Promotions Coordinator

EDUCATION

Southeast Missouri State University, Cape Girardeau, MO B.S. – Mass Communication/Advertising (May 1995)

HONORS

Best in Show – 2004 AdAge “Battle of the Brands” for “RainierVision” Yahoo! Big Idea Chair Award – 2004 Art Directors Club of New York for “RainierVision” Best in Show – 2004 Northwest and National Addy Advertising Award for “RainierVision” Gold Award – 2004 CLIO for “Into Thin R” Episode of RainierVision 2004 Fast 50 - Fast Company Magazine 2004 Event Marketing Dream Team - Event Marketer Magazine Finalist – 2004 Promo Magazine ProAwards Best Campaign Driving Brand Volume for Pabst Event Marketer Magazine Top 25 Brand Sponsorship Programs of 2004 for Pabst Blue Ribbon Presenting Speaker – 2004 Future Trends Conference, 2005 Branded Entertainment Summit, 2007 Word of Mouth Marketing Association Summit, 2008 Craft Brewer’s Conference