Natalie Ritter

Natalie Ritter copywriter

SAKS • NORDSTORM • NEIMAN MARCUS • BLOOMINGDALE’S

BUY THE TIE , OW N THE ROOM .

David Donahue

BUY THE TIE , OW N THE ROOM .

David Donahue

NOT EVERY STATEMENT REQUIRES WORDS .

David Donahue

SHIRTS, TIES, AND CUFFLINKS THAT OUTSHINE ALL OTHER ACCESSORIES.

BUY THE TIE , OW N THE ROOM .

David Donahue

NOT EVERY STATEMENT REQUIRES WORDS .

David Donahue

MAK E ANY SUIT A POWER SUIT.

David Donahue

WWW.DAVIDDONAHUE.COM

Lingerie is a product I created after many years of stuffing my bra. Not with tissues or socks, but StashStash Lingerie with things I wanted to take with me without toting a purse—money, lip gloss, a car key, and photo ID. Stash Lingerie keeps things easily accessible and securely in place so you can Store Anything. Hide Everything. Store Anything. Hide Everything.

www.StashLingerie.com

Website

www.StashLingerie.com

Public Fashion Show

Banner Ad

In partnership with freshpair.com, Stash Lingerie will be showcased at the annual National Underwear Day fashion show held in Times Square. As Stash Lingerie models strut, they’ll toss the contents of their bras onto the runway.

Each time the user rolls over the banner, a different item is revealed.

Clicking the banner will take the user directly to the Stash Lingerie homepage.

In-Mall Advertising

With the scroll of their finger, shoppers can reveal items concealed in the bra at touch-screen kiosks. QR codes allow women to quickly and discreetly locate Stash Lingerie in their size at stores in the mall.

Long’s Integrated Branding A local legend in Lancaster, PA, Long’s handmade horseradish currently advertises with only signage in area farmers’ markets. By creating an integrated campaign targeting foodies everywhere, we let the rest of the world in on the secret.

Magazine Tip-In (front)

(back)

Horseradish-scented ads are placed in foodie magazines.

Our horseradish survived the Great Depression and two World Wars. We’d say that’s pretty strong.

FRESH SINCE

1901

Peel it back and take a whiff.

Readers peel back the wax-sealed label to release the pungent aroma of horseradish.

Long’s Horseradish w w w. L i v e L o n g s . c o m

In-Store Recipe Ads

Our recipe has history.

We’ve had five generations

to perfect the horseradish

Our horseradish does not.

jarred two days ago.

SEALED ONLY DAYS BEFORE IT’S IN OUR STORE.

HANDMADE HORSERADISH. TASTE OUR TRADITION.

Long’s Horseradish

Long’s Horseradish FRESH SINCE

FRESH SINCE

1901

1901

front

Sunday’s for Sippin’ Cocktail Ingredients:

The ads are placed around the grocery store with foods typically flavored by horseradish: bloody mary mix and the seafood, deli, and meat counters.

* 2 1/2 cups of your favorite bloody mary mix * 1/4 cup fresh basil leaves * 1 teaspoon Long’s handmade horseradish * 1 teaspoon (scant) hot pepper sauce * 1/2 teaspoon fleur de sel or coarse kosher salt * 1/4 teaspoon ground black pepper * 6 tablespoons vodka * Finely chopped small celery leaves for garnish

Method:

Let go of your stress and combine first 6 ingredients in processor. Blend until smooth or until you’ve ground our the week’s frustrations. Garnish with celery leaves; add olives if you’re feeling saucy. Look up. The day just got delicious.

We’ve had five generations

to perfect the horseradish jarred two days ago.

HANDMADE HORSERADISH. TASTE OUR TRADITION. Long’s Horseradish Fresh Since 1901

For more recipes like this, visit www.LiveLongs.com

back

Bloody mary mix aisle

Brand Extension

We create a restaurant, Roots Horseradish Concept & Cuisine, in nearby Philadelphia to showcase horseradish and to introduce Long’s to an urban foodie demographic.

Roots Restaurant Interior

From appetizers to desserts, every menu item features Long’s horseradish as an ingredient.

Servers prepare small batches of horseradish tableside.

HIGHWAY HYPNOSIS IS REAL. THAT THING YOU SAW RUNNING ACROSS THE ROAD WASN’T.

Rest up.

THE ANSWER TO HEAVY EYES ISN’T COFFEE,

IT’S CLOSING THEM.

Rest up.

resumé

Things I’ve Done: September 2009 Freelance, iDeoCracy New York Concepted and executed a new business pitch Ate my way through Hell’s Kitchen one dinner at a time 2007-2009 The Creative Circus: Found my voice telling stories for brands Learned to trust my gut and my craft Continue to break the rules for better work Picked up a handful of Student Show awards in the process 2004-2007 The University of Alabama: B.A. Communications, Major in Advertising Eventually outgrew the nickname “Yankee” Never figured out why people love grits 2003-2004 The University of Denver: Moved 18 hours from home, sight-unseen Sang hockey fight songs that made my mom cringe Fall 2005 Semester at Sea: Invested a small fortune in memories I’ll cherish forever Traveled to 10 countries on 3 continents in 100 days Learned more from the world than could be taught in a classroom Adventures: Bridge-jumping, canyoning, paragliding, skydiving, hiked the Amazon, rode horseback through vineyards, climbed the Great Wall, and went Great White shark diving 2007-2009 Assistant teacher for children with autism: Trained to communicate with kids without words Named teacher-of-the-month in under a year 1985-2009 Survived three concussions, a broken arm, broken tailbone, sprained ankle, fevers of 105°, and a foot laceration Bumps, scars, and MRIs to prove all the stories

Natalie Ritter copywriter Things I Want To Do: Learn a martial art that doesn’t involve yelling Summit Table Mountain Party in Brazil during Carnaval Be the first owner of the car I drive Run with the bulls Snowboard without falling Write & title my memoirs, “Freak Soup” Learn to sail Speak a foreign language fluently Tomato Fight in Spain

Things I Want You to Do:

404-313-9363 [email protected] www.natalieritter.com