Title: If You Run Target Audience: 15-30 year olds due to themes of split personality and having explicit murders. Both genders but mostly female because the main character is female. People with an interest in crime and murder films. No specific ethnicity. Middle/working class due to the main protagonist having a middle class occupation (policewoman).
Representations: The typical representation of the hero is subverted because she is actually the villain too. Also the police are generalized as protagonists in films whereas ours show our policewoman as the antagonist too.
Conventions: Twist – the hero turns out to be the villain. Restricted narrative-The audience sees the film from the ‘protagonists’ point of view. Starts with disruption-woman gets attacked in opening sequence. Flash forwards-shots of her in the mental hospital . Red Herrings-she is actually the antagonist.
Style/Iconography: Creative camera work including canted angles Editing-Fast paced, earthquake effect is to be used. Visual signifiers – the bandage on the woman’s wrist in the mental hospital links with the cut she gets in her bathroom. The badge signifies that she is a police woman.
THRILLER Opening Sequence: Starts with the police officer chasing the ‘murderer’. We see intertwined clips of the woman in the mental hospital speaking. After the running and mental hospital clips, we see her coming home and about to wash her face in the bathroom. The ‘Murderer’ Appears behind her, as she dries her face she sees the ‘murderer’ in the mirror’ There is a fight between them as she tries to escape but the attacker cuts her arm with the knife.
Institution: We will produce ‘If You Run’ through an independent film company that we created ourselves called ‘A Pulse A Shiver Productions’. We chose to make it independent because there are themes and subverted representations in our film that will not appeal to a mainstream audience.
Technology: We will use a DV digital camera We will also make our own music on Apple iMac, from the use of ‘Garageband’. For the post production we will be editing our footage on the Apple iMacs.