Nano Pre-launch Project Survay
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Perception of people toward pre-launch Tata Nano Car
BY:
To:
Mukesh Chaudhary (12) Indrajit Chavada (14) Apurva Kataria (32) Pratik Modh (43) Sanjay Parmar (50)
Dr.Rohit Trivedi Mr.Hiren Patel
“Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". - former President Dr. A.P.J. Abdul Kalam Mr. Ratan Tata, Chairman of Tata group in the year 2003, dreamt of producing a safe, affordable Car for the common man. Mr. Ratan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2007, at the 9th Auto Expo 2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors is world's cheapest Car with a price tag of $ 2500.(Rs.100000)
The Journey of Tata Motors from Train to Truck, from Truck to Nano Car
1945 : TELCO (Tata Engineering and Locomative Company) starts work after completion of second world war. 1954 : TELCO starts to make Trucks in Joint Venture with German Company Daimler Benz. 1994 : It starts to make Mercedes Benz in Joint Venture, first time in India, 2002 : Partnerships with Daimler Benz came to an end. 2002 : The Name of TELCO Company change and known as “Tata Motors” 2003 : Ratan Tata declared to make worlds Cheapest car for Rs.1 lac. 2004 : Tata Motor take over “DEVU” Company of South Korea and got listed in NewyorkStock Exchange 2005 : Tata Motors purchased 21% share holding of Spanish Bus. 2008 : Tata Motors launch 100000.00 Rupees the Cheapest Car of the world.
Length
3.1 metres
Width
1.5 metres
Height
1.6 meters
Engine
All-aluminium, Rear Mounted, Rear Wheel Drive
Capacity
623 cc
Power
33 PS
Fuel Injection
Multi Point Fuel Injection (MPFI)
Fuel Type
Petrol, Diesel Version will be later
Body Type
Sheet Metal
Seating Capacity 04 (Four) 20-22 Kmpl (City drive) Mileage
26 Kmpl (Highways)
Top Speed
75 K.M
Emission Norms Euro-IV, Bharat Stage-III compliant Safety Norms
Frontal Crash Tested
Versions
One Standard and Two Deluxe
The Tata Nano uses plastics and adhesives rather than welding. introducing the car with an artificially low price through govt-subsidies and tax-breaks, or using vertical-integration, or partially using inexpensive polymers or biodegradable plastics instead of a full metal-body. It has no AC, no power steering, no power windows, no power bells and whistles.
The low-cost car is clearly intended for the masses. For the family of four that would otherwise ride on a scooter, precariously balancing a tiny tot on the front and a baby on the wife’s lap. For the first-time car buyer in India - a huge market despite the increasing number of cars in the urban and semi-urban areas. Its Also attract the small cars buyers like maruti 800.
The Indian economy continued to register impressive GDP growth, although the rate of growth declined marginally over the previous year, reflecting inflationary trends driven by the increase in the cost of energy and raw materials. The level of industrial activity has also begun to decline as a result of fiscal constraints imposed on money supply and the raising of interest rates .
Investment flows into India increased by 20% to a record level of about Rs. 120,000 Crores.
The Indian automotive sector grew by 10% overall during the year with substantial growth in the Light Commercial Vehicles sector and new passenger car introductions. In the country 499,978 new commercial vehicles were sold during the year and passenger car sales grew to 1.53 million vehicles this year.
Serial No.
Model
Name of Price (US$) Company
Country
01
Nano
Tata Motors
2500
India
02
QQ-3
Cherry Automobile
5000
China
03
Maruti-800
Suzuki Maruti
5200
India
04
Merry-Star
Zeeli Automobile
5500
China
05
S-R-V
Zeeli (Mini 5780 S.U.V.)
China
Below 20
18 Respondents age are below 20 Years
20-25
15 Respondents age are between 20 to 25 Years 32 Respondents age are between 25 to 30 Years 36 Respondents age are between 30 to 35 Years 49 Respondents age are above 35 Years
25-30 30-35 Above 35
Student
35 Respondents age are Student
Govt Service
60 Respondents age are Govt Service
Private Service
38 Respondents age are Private Service
NGO
03 Respondents age are NGO
Any Other
14 Respondents age are Any other
Below 10,000
Monthly Income
37
14 31
Below 10000 10000-15000
10,000 – 15,0000 15,000 – 20,000
15000-20000
20,0000 – 25,0000 Above 25000 Above 25,000 20000-25000
29
39
14 Respondents were Monthly Family Income Below 10,000 1 Respondents were Monthly Family Income 10,000 – 15,0000 9 Respondents were Monthly Family Income 15,000 – 20,000 29 Respondents were Monthly Family Income 20,0000 – 25,0000 7 Respondents were Monthly Family Income Above 25,000
Below 3
Family members
43
3-5
20 Below 3 3--5 Above 5 87
Above 5
rom 150 Responded 20 Responded have below 3 Family Members rom 150 Responded 87 Responded have 3-5 Family Members rom 150 Responded 43 Responded have Above Family Members
Urban
Area
21 Responded are from Urban area
29 Urban
Rural
Rural
9 Responded are from Rural area
121
Yes
Vehicle
30 Responded have Vehicles
20
yes No
130
No 0 Responded have not Vehicles
Moped Scooter
Types of vehicle
21 6
14
21 Moped
31
Scooter
36
Motor-Cyclle Car
Motor-cycle
Any Other
Car Any other
67
7 14 1
Yes
Wish to Purchase
rom 150 Responded 111 responded want to purchase Car
39
No Yes No
111
rom 150 Responded 39 responded do want to purchase Car
Maruti
Preference
Tata 1
15
6
Maruti 41
Hyundai Tata
Hyundai Skoda
Skoda G.M 40
General motors
Fiat
8
Fiat
rom 111 responded 41 prefer to Maruti rom 111 responded 40 prefer to Tata rom 111 responded 8 prefer to Hyundai rom 111 responded 15 prefer to Skoda rom 111 responded 1 prefer to G.M rom 111 responded 6 prefer to Fiat.
Mileage
15% preference to Mileage
Look
10 % preference to Look
Speed
19% preference to Speed
Speed
low Maintenance
11% preference to Maintenance
Low Maintenance
Pick-up
10 % preference to Pick-up
Brand Name
18% preference to Brand Name
Low Price
11% preference to Low Price
Rank Order
11
Mileage
15
18
Look 10
Pick-Up
10
19 17
Barand Name Low Price
Family Car
Tata Nano is
3 responded believed that Tata Nano is family Car Taxi Car
58
responded believed that Tata Nano is Taxi car
Family Car Taxi 83
Personal Car
9
Aware of Promotion
Personal car
8 responded believed that Tata Nano is Personal Car
Yes
No
150
00
0
yes No
150
Print Media
Promotion
17
Telecast Media
6
12
85 Responded show promotion in print Media
85
03 Responded show promotion in Telecast Media
Print Media Telecast Media Net Media
Net Media
17 Responded show promotion in Internet
Outdoors
12 Responded show promotion in Outdoors.
All above
6 Responded show promotion in all media
Outdoor All
106
Yes
Purchase of Tata Nano
6 Responded want to purchase Tata Nano
54 Yes No
96
No
54 Responded do not want to purchase Tata Nano
Rank order of Tata Nano
Mileage
12
28
14
Look Speed Low Maintenance
7 20
9
10
Pick-Up Barand Name Low Price
Criteria
Rank
Mileage
12% preference to Mileage
Look
14% preference to Look
Speed
7% preference to Speed
Low Maintenance Pick-up
10% preference to Low Maintenance
Brand Name
20% preference to Brand Name
Low Price
28% preference to Low Price
Petrol
29 Responded want to purchase Nano in Petrol
Diesel
13 Responded want to purchase Nano in Diesel
Gas kit
33 Responded want to purchase Nano in Gas kit
Not decided
21 Responded want to purchase Nano in not desided
9% preference to Pick-up
Cash or Loan
18
Loan
51 Responded want to purchase Nano in loan
Cash
27 Responded want to purchase Nano in Cash
Not Decided
18 Responded want to purchase Nano in Not Decided
Loan Cash 51 27
Not Decided
purchase Nano instead of Bike Tata Nano or Bike
43
50
24
19 14
Strongly Disagree
From 150 responded 43 responded Strongly Disagree purchase Nano instead of Bike
Disagree
From 150 responded 19 responded Disagree purchase Nano instead of Bike From 150 responded 14 responded Neutral purchase Nano instead of Bike From 150 responded 24responded Agree purchase Nano instead of Bike From 150 responded 50 responded Strongly Disagree purchase Nano instead Bike
strongly isagree Neutral Disagree Neutral Agree Agree Strongly Agree Strongly Agree
Strongly Disagree Disagree Neutral Agree Strongly Agree
From 150 responded 28 responded Strongly Disagree purchase Nano instead of second car From 150 responded 10 responded Disagree purchase Nano instead of second car From 150 responded 37 responded Neutral purchase Nano instead of second car From 150 responded 30 responded Agree purchase Nano instead of second car From 150 responded 45 responded Strongly Disagree purchase Nano instead of second car
Youngster or Job service comfortable for people Comfortable for
12
36
36
Youngster
From 150 responded 12 responded believed that Tata Nano is for Youngster
Job service people
From 150 responded 36 responded believed that Tata Nano is for Youngster
Both
From 150 responded 66 responded believed that Tata Nano is for Both
Youngsters Job Service Both Can not Say
66
Can not say rom 150 responded 36 responded believed that They can’t say anything
Perception towards success of Tata Nano
Yes
From 150 responded 102 responded believed that Tata Nano will Sucess
No
From 150 responded 40 responded believed that Tata Nano will`t Success
Can not say
From 150 responded 8 responded believed that Tata Nano can`t say about it
40 Yes No 8
Can not say 102
BY:
To:
Mukesh Chaudhary (12) Indrajit Chavada (14) Apurva Kataria (32) Pratik Modh (43) Sanjay Parmar (50)
Dr.Rohit Trivedi Mr.Hiren Patel
“Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". - former President Dr. A.P.J. Abdul Kalam Mr. Ratan Tata, Chairman of Tata group in the year 2003, dreamt of producing a safe, affordable Car for the common man. Mr. Ratan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2007, at the 9th Auto Expo 2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors is world's cheapest Car with a price tag of $ 2500.(Rs.100000)
The Journey of Tata Motors from Train to Truck, from Truck to Nano Car
1945 : TELCO (Tata Engineering and Locomative Company) starts work after completion of second world war. 1954 : TELCO starts to make Trucks in Joint Venture with German Company Daimler Benz. 1994 : It starts to make Mercedes Benz in Joint Venture, first time in India, 2002 : Partnerships with Daimler Benz came to an end. 2002 : The Name of TELCO Company change and known as “Tata Motors” 2003 : Ratan Tata declared to make worlds Cheapest car for Rs.1 lac. 2004 : Tata Motor take over “DEVU” Company of South Korea and got listed in NewyorkStock Exchange 2005 : Tata Motors purchased 21% share holding of Spanish Bus. 2008 : Tata Motors launch 100000.00 Rupees the Cheapest Car of the world.
Length
3.1 metres
Width
1.5 metres
Height
1.6 meters
Engine
All-aluminium, Rear Mounted, Rear Wheel Drive
Capacity
623 cc
Power
33 PS
Fuel Injection
Multi Point Fuel Injection (MPFI)
Fuel Type
Petrol, Diesel Version will be later
Body Type
Sheet Metal
Seating Capacity 04 (Four) 20-22 Kmpl (City drive) Mileage
26 Kmpl (Highways)
Top Speed
75 K.M
Emission Norms Euro-IV, Bharat Stage-III compliant Safety Norms
Frontal Crash Tested
Versions
One Standard and Two Deluxe
The Tata Nano uses plastics and adhesives rather than welding. introducing the car with an artificially low price through govt-subsidies and tax-breaks, or using vertical-integration, or partially using inexpensive polymers or biodegradable plastics instead of a full metal-body. It has no AC, no power steering, no power windows, no power bells and whistles.
The low-cost car is clearly intended for the masses. For the family of four that would otherwise ride on a scooter, precariously balancing a tiny tot on the front and a baby on the wife’s lap. For the first-time car buyer in India - a huge market despite the increasing number of cars in the urban and semi-urban areas. Its Also attract the small cars buyers like maruti 800.
The Indian economy continued to register impressive GDP growth, although the rate of growth declined marginally over the previous year, reflecting inflationary trends driven by the increase in the cost of energy and raw materials. The level of industrial activity has also begun to decline as a result of fiscal constraints imposed on money supply and the raising of interest rates .
Investment flows into India increased by 20% to a record level of about Rs. 120,000 Crores.
The Indian automotive sector grew by 10% overall during the year with substantial growth in the Light Commercial Vehicles sector and new passenger car introductions. In the country 499,978 new commercial vehicles were sold during the year and passenger car sales grew to 1.53 million vehicles this year.
Serial No.
Model
Name of Price (US$) Company
Country
01
Nano
Tata Motors
2500
India
02
QQ-3
Cherry Automobile
5000
China
03
Maruti-800
Suzuki Maruti
5200
India
04
Merry-Star
Zeeli Automobile
5500
China
05
S-R-V
Zeeli (Mini 5780 S.U.V.)
China
Below 20
18 Respondents age are below 20 Years
20-25
15 Respondents age are between 20 to 25 Years 32 Respondents age are between 25 to 30 Years 36 Respondents age are between 30 to 35 Years 49 Respondents age are above 35 Years
25-30 30-35 Above 35
Student
35 Respondents age are Student
Govt Service
60 Respondents age are Govt Service
Private Service
38 Respondents age are Private Service
NGO
03 Respondents age are NGO
Any Other
14 Respondents age are Any other
Below 10,000
Monthly Income
37
14 31
Below 10000 10000-15000
10,000 – 15,0000 15,000 – 20,000
15000-20000
20,0000 – 25,0000 Above 25000 Above 25,000 20000-25000
29
39
14 Respondents were Monthly Family Income Below 10,000 1 Respondents were Monthly Family Income 10,000 – 15,0000 9 Respondents were Monthly Family Income 15,000 – 20,000 29 Respondents were Monthly Family Income 20,0000 – 25,0000 7 Respondents were Monthly Family Income Above 25,000
Below 3
Family members
43
3-5
20 Below 3 3--5 Above 5 87
Above 5
rom 150 Responded 20 Responded have below 3 Family Members rom 150 Responded 87 Responded have 3-5 Family Members rom 150 Responded 43 Responded have Above Family Members
Urban
Area
21 Responded are from Urban area
29 Urban
Rural
Rural
9 Responded are from Rural area
121
Yes
Vehicle
30 Responded have Vehicles
20
yes No
130
No 0 Responded have not Vehicles
Moped Scooter
Types of vehicle
21 6
14
21 Moped
31
Scooter
36
Motor-Cyclle Car
Motor-cycle
Any Other
Car Any other
67
7 14 1
Yes
Wish to Purchase
rom 150 Responded 111 responded want to purchase Car
39
No Yes No
111
rom 150 Responded 39 responded do want to purchase Car
Maruti
Preference
Tata 1
15
6
Maruti 41
Hyundai Tata
Hyundai Skoda
Skoda G.M 40
General motors
Fiat
8
Fiat
rom 111 responded 41 prefer to Maruti rom 111 responded 40 prefer to Tata rom 111 responded 8 prefer to Hyundai rom 111 responded 15 prefer to Skoda rom 111 responded 1 prefer to G.M rom 111 responded 6 prefer to Fiat.
Mileage
15% preference to Mileage
Look
10 % preference to Look
Speed
19% preference to Speed
Speed
low Maintenance
11% preference to Maintenance
Low Maintenance
Pick-up
10 % preference to Pick-up
Brand Name
18% preference to Brand Name
Low Price
11% preference to Low Price
Rank Order
11
Mileage
15
18
Look 10
Pick-Up
10
19 17
Barand Name Low Price
Family Car
Tata Nano is
3 responded believed that Tata Nano is family Car Taxi Car
58
responded believed that Tata Nano is Taxi car
Family Car Taxi 83
Personal Car
9
Aware of Promotion
Personal car
8 responded believed that Tata Nano is Personal Car
Yes
No
150
00
0
yes No
150
Print Media
Promotion
17
Telecast Media
6
12
85 Responded show promotion in print Media
85
03 Responded show promotion in Telecast Media
Print Media Telecast Media Net Media
Net Media
17 Responded show promotion in Internet
Outdoors
12 Responded show promotion in Outdoors.
All above
6 Responded show promotion in all media
Outdoor All
106
Yes
Purchase of Tata Nano
6 Responded want to purchase Tata Nano
54 Yes No
96
No
54 Responded do not want to purchase Tata Nano
Rank order of Tata Nano
Mileage
12
28
14
Look Speed Low Maintenance
7 20
9
10
Pick-Up Barand Name Low Price
Criteria
Rank
Mileage
12% preference to Mileage
Look
14% preference to Look
Speed
7% preference to Speed
Low Maintenance Pick-up
10% preference to Low Maintenance
Brand Name
20% preference to Brand Name
Low Price
28% preference to Low Price
Petrol
29 Responded want to purchase Nano in Petrol
Diesel
13 Responded want to purchase Nano in Diesel
Gas kit
33 Responded want to purchase Nano in Gas kit
Not decided
21 Responded want to purchase Nano in not desided
9% preference to Pick-up
Cash or Loan
18
Loan
51 Responded want to purchase Nano in loan
Cash
27 Responded want to purchase Nano in Cash
Not Decided
18 Responded want to purchase Nano in Not Decided
Loan Cash 51 27
Not Decided
purchase Nano instead of Bike Tata Nano or Bike
43
50
24
19 14
Strongly Disagree
From 150 responded 43 responded Strongly Disagree purchase Nano instead of Bike
Disagree
From 150 responded 19 responded Disagree purchase Nano instead of Bike From 150 responded 14 responded Neutral purchase Nano instead of Bike From 150 responded 24responded Agree purchase Nano instead of Bike From 150 responded 50 responded Strongly Disagree purchase Nano instead Bike
strongly isagree Neutral Disagree Neutral Agree Agree Strongly Agree Strongly Agree
Strongly Disagree Disagree Neutral Agree Strongly Agree
From 150 responded 28 responded Strongly Disagree purchase Nano instead of second car From 150 responded 10 responded Disagree purchase Nano instead of second car From 150 responded 37 responded Neutral purchase Nano instead of second car From 150 responded 30 responded Agree purchase Nano instead of second car From 150 responded 45 responded Strongly Disagree purchase Nano instead of second car
Youngster or Job service comfortable for people Comfortable for
12
36
36
Youngster
From 150 responded 12 responded believed that Tata Nano is for Youngster
Job service people
From 150 responded 36 responded believed that Tata Nano is for Youngster
Both
From 150 responded 66 responded believed that Tata Nano is for Both
Youngsters Job Service Both Can not Say
66
Can not say rom 150 responded 36 responded believed that They can’t say anything
Perception towards success of Tata Nano
Yes
From 150 responded 102 responded believed that Tata Nano will Sucess
No
From 150 responded 40 responded believed that Tata Nano will`t Success
Can not say
From 150 responded 8 responded believed that Tata Nano can`t say about it
40 Yes No 8
Can not say 102
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