Muter New Mp3 Player In Market

REPORT ON Mp3 player i.e. MUTER

TEAM MEMBERS: Avipsit Raye Keshav Tamang Subrata Saha Arghya Bhattachrya Suraprakash Ghosh

Contents Company profile Methodology Statical charts Findings Case study Idea generation New product

AKSAS Inc. was founded by Ke-Shav-lee in the

year 1998 in Tokyo (Japan). The co. deals with all kind of electronic goods, such as TVs, sound systems, DVD palyers,CD players & mp3 players. Since its inception, the co. is performing very well. It has just been 11 years but co. has wide market, currently operating in USA, European countries and south- east Asia.

Methodology Primary & Secondary

information Questioner for distributors/retailers Related internet sites Questioner for consumer Knowledge of competitors

Findings as per distributors survey Likings About competitors

mkt.

Consumer survey Age distribution among MP3 player

consumers:

Source of information about Mp3 players:

Place of buying Mp3 players:

•Preference of different attributes in mp3 player:

Preference of storage capacity:

Price they prefer for Mp3 player:

Idea generation Launch of new Mp3

player by AKSAS Inc. This is the first time AKSAS Inc. is entering the new area of Mp3 players as their so much demand in the youth. Music is kind of the culture which will never go off of the youth. Music is something which is a soul mate of every youth.

New product Features we added

in our Mp3 player: High quality sound Wide display screen with high resolution Multi colour Bluetooth Head phones with controllers Long lasting battery backup

First muter in India Price: Rs.10,000 Storage capacity: 10 GB

Target consumer: Youth Corporate persons Before the pujas our

product will be available in the market.

Product Promotion All the information about the product like- price,

features, price, memory etc. will be available in the internet in details. Every person will get the news of launching of our product through their mobile which will be sent by the service providers. The MP3 players will be available in all type of electronic shops, shopping malls and as well as in the computer shops. Distribution channel: Retail outlets showrooms Every person who will buy the product will get

Recommendation For company Lowering the cost of products and maintaining the same quality standards Can form joint-ventures Knowledge management More number of retail stores for easy access Continuous innovation to expand

Recommendation For others: Do not compromise on price for quality Choose the products based on individual needs Be unique and different.