Mukund Kumar;; Midm

STRUCTURED QUESTIONNAIRE This Questionnaire has been designed to know the behavior of consumers towards taste and preferences of the ice cream. By responding to this questionnaire you can help us to generate a better product of ice cream in the market. Your support will be very much valuable to us.

Questionnaire for Ice Cream consumer 1. Do you like ice cream? (If “NO”, thanks for taking your “time” in completing the questionnaire) a) Yes [ ] b) No [ ] 2. What is your favourite ice cream flavour? (Please RANK favourite 5 preferences, 1 being the most favourite 5 being the least) a) Vanilla [ ] b) Chocolate [ ] c) Strawberry [ ] d) Caramel [ ] Peppermint [ ] f) Fruit flavours [ ] g) Butter Scotch [ ] h) Other? (Please specify)_______________________

e)

3. Do you like (ice cream) toppings? a) Yes [ ] b) No [ ] 4. If yes, which toppings do you prefer from the list below?(you may choose more than1 option) a)M&Ms/Smarties[ ] b)Flake [ ] c)Sweets [ ] d)Nuts [ ] e)Coconut [ ] f)Marshmallows[ ] g) Whip Cream [ ] h) Dried Fruits [ ] i) Sauces: chocolate, toffee, strawberry [ ]

5. What do you prefer to have your ice cream in/with? (Please only choose one option) a)Cup [ ] b)Cone [ ] c)Waffles [ ] d)Crepe [ ] e)Other? (Please specify)______________ 6. What makes you buy an ice cream? (Please choose one option) a) Flavour (Taste) [ ] b) Price [ ] c) Texture [ ] d) Brand Name [ ] e) Impulse Purchase (unplanned/spontaneous buying) _______________________ f) Other? (Please specify) _________________________ 7. How often do you eat ice cream? a) Everyday [ ] b) 2-5 times a week [ ] c) Rarely [ ] weather is hot [ ] e) Other? (Please specify)_______________________

d) When the

8. Would you be interested in promotional offers in an ice cream shop?(if yes, go to question no. 11 else go to 13) a) Yes [ ] b) No [ ] 9. If yes, what kind of promotions would most appeal to you as a consumer? (Please choose 1 option) a)Buy 1 get 1free [ ] b)Free (ice cream) toppings [ ] c)Discount offers [ ] d)Other? (Please specify)________________________ 10. Which type of promotional adverts catch your eye? a)Billboards [ ] b)Magazine Adverts [ ] c)Newspaper Adverts [ ] d)Posters in outlet [ ] 11.Currently, what is your favourite ice cream brand in Delhii? (if you are not from Delhi, then feel free to state any other choices) a)Baskin Robbins [ ] b)Ben and Jerry's [ ] c)Amul [ ] d)Mother Diary [ ] e)Vadilal [ ] f)Other? (Please specify)________________ 12. Why is this brand your favourite brand? (Open question)___________________________ 13. According to you, what things are needed to provide a good service to

the customers? (Please rank in order which 1's are the most important to you 1 being the most important) a) Good customer service [ ] b) Cleanliness [ ] c) Quality of the products [ ] d) Attendance (how quick your order is taken etc....) [ ] 14. If you were asked to suggest the name for the ice cream company, which one will you prefer? (Please rank in an order in which ‘1’ being the most liked and gradually increase the rank according with your preference) a) Dreams [ ]

b) Tasty [ ]

c) Yummy [ ]

d) Honey [ ]

e) Royals [ ]

15. How much are you willing to pay for a small ice cream cup/cone? a) Rs5-10 [ ] b) Rs10-15 [ ] c) Rs15-20 [ ] d) Rs20-25 [ ] 16. How much are you willing to pay for a medium ice cream cup/cone? a) Rs10-20 [ ] b ) Rs20-30 [ ] c) Rs30-40 [ ] d) Rs40-50 [ ] Rs50 & above [ ]

e)

17. How much are you willing to pay for a large ice cream cup/cone? a)Rs15-25 [ ] b)Rs25-35 [ ] c)Rs35-45 [ ] d)Rs45-55 [ ] e)other? (please specify)________ 18. What is your age? a)15-20yr [ ] b)20-25yr [ ] [ ] f)40 & above [ ]

c)25-30yr [ ]

d)30-35yr [ ]

e)35-40yr

19. What is your income? a)Rs5000-10000 [ ] d)Rs20000 & above [ ]

b)Rs10000-15000 [ ]

c)Rs15000_20000 [ ]

20. Your address and mobile number? Name: ___________________________________________, Sex: _________, Married Address:_____________________________________________________________________ _____________________________________________________________________________ __ Mobile no. : _____________________________, _______________________________

**********THANK YOU**********

Submitted by: MUKUND KUMAR Section FE-2 2) PRIYANKA SINGH FW/2009-11 3) RACNA CHAUDHARY IIPM, SATBARI 4)GARIMA RAI 5)RUCHI MOHATA 6)GAURAV 1)