Ms. Vinita Mr. Sravan Kumar Sahu Mr. Sheikh Rozal Ms.lawi Anupam Mr. Debasis Chakrabarthy Mr. Chanakya Mishra Mr. Bijeesh Mv

Ms. Vinita Mr. Sravan Kumar Sahu Mr. Sheikh Rozal Ms.Lawi Anupam Mr. Debasis Chakrabarthy Mr. Chanakya Mishra GITAM Institue of International BusinessMV Mr. Bijeesh

HAYABUSA

$11,999

Introduction World’s fastest bike. Also known as GSX1300R. It is a hyper sport bike introduced by Suzuki in

1999. The name Hayabusa translates directly from the Japanese as Peregrine Falcon. It is powered by a 1299 cc (79.2 cu in) inline-4 liquid-cooled engine. Launched in Spain on Catalunya circuit in April,1999. First bike to break 300 kph barrier. Bike named by Akihiko Muramatsu. Kanji symbol- strong and fast.

Changes from 1999 to 2008 1999-2007

2008

ENGINE

1299 cc (79 cu in), 4stroke, four-cylinder, liquid-cooled, DOHC, 16valve

1340 cc (82 cu in), 4-stroke, four-cylinder, liquid-cooled, DOHC, 16-valve

BORE STROKE

81.0 x 63.0 mm

81.0 x 65.0 mm

COMPRESSI 11.0:1 ON STROKE

12.5:1

POWER

151.1 hp (113 kW)

171 hp (128 kW)

TORQUE

93.4 lb·ft (127 N·m) @ 6750 rpm

102.3 lb·ft (139 N·m)

FUEL SYSTEM

Keihen /Denso Fuel Injection

Fuel Injection

Portfolio Matrix

Hayabus a B-King

Biplane GSX-R1000

TOWS Analysis THREATS

•Import duty of 105% •Lack of Infrastructure •More hype regarding Sales •Competition from Honda, Yamaha

WEAKNESS •Lack of Service Centres & Spare parts •Engine Temperature Issues •Throttle Issue •Violation of Traffic Rules •High Cost

OPPURTUNITIES

•Tourism Department •Film Industry •Globalization (Free Trade) •Increase in number of Millionaires

STRENGTHS •High Brand Value •Good Appeal to the Youth •Fastest Bike •Excellent Sporty Look

Price list of Hayabusa Australia Brazil

Canada Denmark Japan New Zealand U.S.A U.K India

$18490 $25680 $15099 $30000 ¥ 1250000 $19990 $11999 £ 8999 Rs.1100000 (approx)

Competitors SUZUKI GSX1300R HAYABUSA YAMAHA YZF-R1 KAWASAKI NINJA ZX-14 HONDA CBR 1100XX BLACKBIRD DUCATI SUPERBIKE 1098 R

Focused Strategy It should focus on NRI’s and foreigners

living in India. Young CEO, who loves biking. They should focus on metros, tier 2&3 cities. Who have car worth above Rs 10 lakh. Persons with good name and fame in the society. They should appoint famous sportspersons like Dhoni as brand ambassador.

Differentiation Strategy Hayabusa should launch different products such asCruiser version of Hayabusa - For long distance purpose. Sports version of Hayabusa - For racing purpose. Model which would be suitable for Indian roads such as R15 of Yamaha.

Category

SUZUKI GSX1300R HAYABUSA

Yamaha YZFR1

Kawasaki Ninja ZX-14

Honda CBR1100XX

Ducati Superbike 1098 R

Sports

Sports

Sports

Sports

Sports

998.00 cc

1352cc

1137 cc

1198.4cc

Displacement 1340.00 cc Engine type

In-line four

In-line four

In-line four

Liquid-cooled

V2

Stroke

4

4

4

4

4

Compression

12.5:1

12.7:1

12.2:1

11.0:1

12.8:1

Power

170bhp@ 9500rpm

175 bhp@12500rpm

131 bhp@10500rpm

150bhp@9500rp 180bhp@9750rp m m

Torque

127nm@6750rpm 113nm@10000rp 134 nm@7500 m rpm

119nm@7250rpm 134nm@7750rpm

Fuel system

Injection

Injection

Injection

ComputerInjection controlled digital transistorised

Gearbox

6-speed

6-speed

5 Manual

6-speed

6 Speed

Fuel control

DOHC

DOHC

DOHC

DOHC

Desmodromic valve control

Dry weight

215.0 kg (dry)

173.0 kg (dry)

210.0 kg (dry)

223 kg

171.0 kg

Ground clearance

120 mm (4.7 inches)

155 mm (6.1 inches)

119.38mm (4.7 in.)

130 mm

130 mm

Fuel capacity

21.00 litres

17.97 litres

20.00 litres

22.00 litres

15.50litres

Max Speed

332kph

290kph

308.0 kmh

275.0 kmh

300 kph

3.100 seconds

5.75 seconds

2.900 seconds

less than 2.5 seconds

0-100 km/h (0- 2.900seconds 62 mph)

e h t l i e v n f u o o t e c y n d e a i r e r e Get ing exp g…….. t n i i c c x a r e r o t o m