Motor Sport

Branding Guidelines

Passenger Vehicle Lubricants

Mobil 1 Motorsports – Cars Lock-up The horizontal Mobil 1 lock-up in full color is preferred, however the two-line Mobil 1 lock-up or large boxed ‘1’ may be used if it provides a better fit. Do not alter artwork provided — other than scaling to your application. Color When possible, reproduce four-color. If reproducing in black and white, use the concentric ‘o’ version of the lock-up. Placement If possible, allow adequate clear space of an ‘M’ height around the lock-up. Never overlap or create a montage of the lock-up with other logos. Illustrations show possible, but not required placements.

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Note: For material creation, please contact the Global Motorsports Team (Strategic Global Alliances Group).

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Communications System > Examples

Branding Guidelines

Communications System > Examples

Passenger Vehicle Lubricants

Mobil 1 Motorsports – Applications Lock-up The horizontal Mobil 1 lock-up in full color is preferred, however the two-line Mobil 1 lock-up or the large boxed ‘1’ may be used if it provides a better fit. Do not alter artwork provided — other than scaling to your application.

Track signage

Color When possible, reproduce four-color process. If printing in black and white, use the concentric ‘o’ version of the lock-up. Layout Never overlap or create a montage of the lock-up with other logos. Note: For material creation, please contact the Global Motorsports Team (Strategic Global Alliances Group).

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Banners

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Tent

Branding Guidelines

Passenger Vehicle Lubricants

Mobil 1 Motorsports – Co-branding In motorsports, there are promotions and events created with partners. When using the Mobil lockup with another brand identity, take care to achieve a visual balance between the two so that they are equally prominent. Lock-up The horizontal Mobil 1 lock-up in full color is preferred, however the two-line Mobil 1 lock-up or large boxed ‘1’ may be used if it provides a better fit. Do not alter artwork provided — other than scaling to your application. Color When possible, reproduce four-color process. If printing in black and white, use the concentric ‘o’ version of the lock-up. Layout If possible, allow adequate clear space of an ‘M’ height around the lock-up. Never overlap or create a montage of the lock-up with other logos. Illustrations show possible, but not required placements. Placement Preferred placement is left in a horizontal format and above in a vertical format.

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Note: For material creation, please contact the Global Motorsports Team (Strategic Global Alliances Group).

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Communications System > Examples

Branding Guidelines

Communications System > Examples

Passenger Vehicle Lubricants

Mobil 1 Motorsports – CD and Video Labels Lock-up The horizontal Mobil 1 lock-up in full color is preferred. Do not alter artwork provided — other than scaling to your application. Color Print four-color process.

CD label

Compact Disc Title Second Line Version Number © ExxonMobil Corporation

For Internal Use only

The center bands consist of black, Mobil 1 grey (Pantone® Cool Grey 6) and ExxonMobil blue (Pantone® 236). Type prints black or reverses to white. Layout Allow adequate clear space of an ‘M’ height around the lock-up. On CD label, center the Mobil 1 logo horizontally and vertically in lower white band. On video label, place the Mobil 1 logo in the lower right corner.

Video label

Video Title Second Line Version Number

“For internal use only” may be omitted if CD is for customer presentation.

© ExxonMobil Corporation

For Internal Use only

Legal Include this copyright statement: © Exxon Mobil Corporation Note: For material creation, please contact the Global Motorsports Team (Strategic Global Alliances Group).

Typography

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Title Version Legal Usage

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Helvetica Bold Helvetica Bold Helvetica Helvetica Bold

16.5/18 10 5 8

pt pt pt pt

UC/lc UC/lc UC/lc UC/lc