Mobile Devices

Trends in Mobile  Tools & Applications 

for Libraries Megan Fox Megan Fox Simmons College [email protected]

Slides and Links will be available at:

web.simmons.edu/~fox/mobile 1

Agenda 1. The Mobile Market 2. Today’s Devices  3. The Mobile / Transcoded Web 4 Mobile Content and Multimedia 4. Mobile Content and Multimedia 5. Mobile Search 6. SMS/Texting  7. What’s Next?

The Mobile Market

The Mobile Market

The Mobile Market

*Smartphones include devices running Windows, Symbian, RIM or Apple operating systems

Today’s Devices

Samsung  B5200 Treo 750 Treo 750

Samsung  LG OZ

Kindle

Blackberry Curve Blackberry Curve

Samsung  Ultra Q

Today’s Devices Apple’s iPhone

Apple’s iPod A l ’ iP d Touch

Today’s Devices Nokia N810 

Nokia N95

Nokia N96

Today’s Devices Verizon  Voyager 

Samsung  Samsung Instinct

Samsung  Samsung Glyde

Today’s Devices

Readius eReader 

Today’s Devices

Sony Playstation  Portable

m300

Today’s Devices Ebook Readers

Today’s Devices Ebook Readers

Today’s Devices Sub Notebooks Mini Notebooks UMPC: ultra mobile personal computers ULCPC: ultra low cost pc EEE MID: mobile internet device (no “operating system”; just web  browser)

Samsung  Ultra Q1/2

Asus EEE

HTC Shift

Today’s Devices In Development: devices running Google’s  “open” software operating system Android p p g y

HTC’s Dream  (development)

MultiModal Interaction • Photo/Picture • Spoken (Interactive Voice Response) Spoken (Interacti e Voice Response) • Location Based (Point and Click) •Gesture Gesture

Gesture Interactions

Visual Access

Visual Access

Visual Access

Visual Access

Spoken/Voice Interactions

Spoken/Voice Search

Utterz: Be Herd

Audio Interactions

K‐NBF device

Location Interactions

Mobile Web

Mobile Web m.* mobile.* wap.* *.mobi pda.* d * avantgo.* iphone * iphone. wml.* wireless.* xhtml.* */mobile/ */iphone/ */wireless/

The Transcoded Web

http://www.google.com/gwt/n           http://www.skweezer.net

The Transcoded Web

Transcoding Cool Tools

Mobile Web Software

Mobile Web Software

Mobile Web Software

Mobile Web Software

Mobile Web Software

Mobile Web Content

Mobile Web Content

S Supercharged h d with ith all ll the th answers; NYT F Feb b 15 15, 2007 What was the first wild-card team to win a Super Bowl? Who was Nixon’s running mate when he lost to Kennedy? What was the best Broadway musical in 1995?

Mobile Web Content

Mobile Web Content

Mobile Web Content

This edition of The New Oxford American Dictionary also includes a lexicographical first--a portable version of the entire dictionary that can be downloaded to your PDA or smartphone! Have the y of The New Oxford American Dictionary y at y your authority fingertips, wherever you are. Keep the print edition by your favorite reading chair and download the portable version to your phone or PDA, and you'll never be at a loss for words.

Mobile Web Content

Mobile Web Content

Mobile Web Content

Mobile Web Content

Mobile Web Content

Mobile Web Content

Mobile Web Content

http://www.bsu.edu/libraries/mobile/

Mobile Web Content

Mobile Web Content

Mobile Web Content

“Mobilizing” Other Content

Mobile Web Content: Multimedia

Mobile Web Content: Multimedia

Mobile Web Content: Multimedia

Mobile Web Content: Multimedia

Mobile Web Content: Multimedia

Mobile Web Content: Multimedia How d H do I use A Audiobooks di b k ffrom N Nett Library with Pocket Tunes? http://www.normsoft.com/kb/article.php?id=132

How do I use Overdrive with Pocket Tunes? http://www normsoft com/kb/idx/0/133/article/ http://www.normsoft.com/kb/idx/0/133/article/

Mobile Web Content: Multimedia

Mobile Web Content: Multimedia

Mobile Web Content: Multimedia

Museum411

Mobile Search

Today’s Agenda • Types of Search Tools • Major Players: Specific Engines and Tools M j Pl S ifi E i dT l g g • Harnessing the Mobile Advantages • • • • •

Photo/Picture Mobile Search Spoken Mobile Search Spoken Mobile Search Location Based Search S i l A i d (R Social Assisted (Recommended) Search d d) S h Discovery (Drill Down, No Typing)

• Text/SMS “Search”

The State of Mobile Search • 44% of 16 to 24 year olds using internet via mobile in last 6  months (Sony Ericsson, Feb 08) • 46 million wireless subscribers used mobile search in 2007.  The majority of these people bypassed the browser and used  things like SMS (Nielsen Mobile, Jan 08) things like SMS  (Nielsen Mobile Jan 08) • Local listings were the leading search objective in terms of  users, followed by information such as sports scores, news or  weather, and mobile content. (Nielsen Mobile, Jan 08) • iPhone users responsible for 50 times the traffic in mobile  search of any rival handset 95% use mobile web even search of any rival handset.  95% use mobile web, even  though 30% never did on their previous device (Google, Feb 08) • 85% of iPhone users accessed news and information on  % their device during Jan 08, compared to 58% of other smart  phone users (M:Metrics, Feb 08)

Mobile Search Characteristics 1. Local search (locations ) of bars,, hotels,, ATMs): 41% 2. Information search (stock quotes, sports scores, prices, flight info): 31% 3. Rich content search (ringtones, mp3s, pictures, games): 28% mInfo Jan 2007

Content : E-mail: 44% Ring Tone Downloads: 35% Weather: 34% News: 29% Sports: 25% Local Search: 24% Game Downloads: 21% T Travel l IInformation: f ti 19% Wallpaper Downloads: 16% Directory Assistance: 15% Financial Information: 10% Pay Bills: 10% Shopping: 6%

comScore Jan 2007

Types of Search Tools • On Deck (carrier search button on  ( “desktop”; on device portal) • Off Deck (open browser, go to search  engine) g ) • Applications (download or comes  pp ( preloaded with separate Google or  Yahoo etc piece of search software) Yahoo etc piece of search software)

Types of Search Tools

The Traditional Players www.google.com/m

m.live.com

m.yahoo.com

The Traditional Players

The Traditional Players

Yahoo Mobile Search

http://searchengineland.com/ has a great overview

Google Mobile

Live Mobile

Ask Mobile m.ask.com

4INFO

Medio

Mobile Meta­Search/Federated

Photo Mobile Search

Photo Mobile Search

Spoken/Voice Search

Spoken/Voice Search

Spoken/Voice Search

Location Based Search

According to a new report from ABI Research, LBS revenue is forecast to reach an annual global total of $13.3 billion by 2013, up from an estimated $515 million during 2007.

Location Based Search

Location Based Search

Location Based Search

Mobile Directory/Discovery http://find.mobi/

Discovery/Browse Search

Discovery/Browse Search

Discovery/Browse Search

Social Search StumbleUpon

Hybrid Search

Discovery,  Social Mobile Search

Hybrid Search

Discovery/Video Mobile Search

Hybrid Search

Discovery/Local Mobile Search

Hybrid Search

Implicit Mobile Search, Spoken Interactions

Hybrid Search

Directory/Meta Mobile Search

Visual Results

SMS/Texting

Google Text: 466453 Yahoo Text: 92466 Live Text: 95483

SMS/Texting

SMS/Texting

SMS/Texting

Hybrid Search

SMS,  Social Mobile Search

SMS/Texting

SMS/Texting

SMS/Texting

SMS/Texting

SMS/Texting

Mobile Search Recap • Major Players (one search; answers) • Mobile Distinctions • • • • • •

Photo/Picture Mobile Search Photo/Picture Mobile Search Spoken Mobile Search L ti B d S Location Based Search (local) h (l l) Social Assisted (Recommended) Search Discovery (Drill Down, Vertical) y / Hybrids/Multimodal

• Text/SMS “Search”

Communicating with Mobile Users

Communicating with Mobile Users

Altarama: http://www.altarama.com.au/refxsms.htm

Communicating with Mobile Users

Communicating with Mobile Users

Communicating with Mobile Users

Communicating with Mobile Users

Other Mobile Tools Q Quick Ping / Microblogging / Status Updating g/ gg g / p g

•Twitter •Dodgeball •Jaiku

Other Mobile Tools

Other Mobile Tools

What’s next?!?

What’s next?!?

What’s next?!?

What’s next?!?

What’s next?!?

What’s next?!?

What’s next?!?

What’s next?!?

What’s next?!?

What’s next?!?

Staying Updated

Trends in Mobile  Tools & Applications 

for Libraries Megan Fox Megan Fox Simmons College [email protected]

Slides and Links will be available at:

web.simmons.edu/~fox/mobile 130