Mobile Communication Report
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VN Mobile Communication s Market Report
By NADIA PHAM October 2008
Key Points VN Social Demographic Market Overview VN Business Environment
Industry
SWOT Total Market Volume Growth, 19952008 VN Mobile Market Share, 2007 Industry Trend /Forecasts VN Mobile Communications Operators
Vietnam Socio Demographic
59 provinces and 5 municipalities
Population (2006)
:
84.1 mill.
Population growth (2006)
:
1.2%
Total fertility rate (2004)
:
2.3
Life expectancy at birth (2004) : 71 years
Adult literacy rate (2004)
:
93.9%
Urban population (2006)
:
27.1%
Urban pop. in largest 6 cities
:
Average household size
5.4
Non-agro workforce (2004) :
:
72%
40%
Market Overview
The mobile communications market was established in 1992 in Hanoi and HCMC with 2 stateowned national GSM 900 Mhz networks: MobiFone and Vinaphone of VN Posts & Telecommunications Copration (VNPT)
6 key operators : MobiFone (GSM 900 Mhz, 1995), Vinaphone (GSM 900 Mhz, 1996), Viettel (GSM 900 Mhz, 2004), S-Fone (CDMA 800, 2003), HT Mobile (CDMA 800, 2006), EVN Telecom (CDMA 450, 2005)
At the time of writing this report, VN has approximately 50 mils mobile subscribers. Viettel remains market leader with a 29% market share, ahead of MobiFone and Vinaphone on 28% and 25%, respectively. Approximately, 90% of all subscribers are prepaid subscribers.
The low ARPU (Average Revenue Per User) rates of around US$6 per month, one of the lowest rates in Asia, suggests that the market is not mature with regards to value-added services and that intense competition to low tariff setting
Mobile Technology : GSM (1992, 82% of mobile market by the end of 2007); CDMA (2004); 3G (testing), WiMAX (testing)
VN Business Environment Industry SWOT
Total Market Volume Growth, 1995-2008
Source: BMI Report 2008
Notice: * estimated figures
VN Mobile Market Share, 2007
Viettel is the market leader although it had been launched afterVinaphone and Mobifone Viettel, Mobifone and Vinaphone continute to dominate the mobile sector HT Mobile, in Apr 2008, started to migrate customers away from its CDMA networks towards GSM technology 3G & WiMAXtechnology are about to launch, which will be a revolution Source: MIC Annual report
Industry Trend/Forecasts
Notice: * e = estimated * f = forecast * ITU : International Telecommunications Union * BMI: Business Monitor International Ltd.
Source: ITU & BMI report
Mobile Communications Operators
Total Market Volume: 36,263,100
* MIC : Ministry of Information and Communications
Source: MIC Annual report 2007
Mobile Communications Operators
Owners and Partners
* MIC : Ministry of Information and Communications
Source: MIC Annual report 2007
Mobile Communications Operators
Source: Vietnam Telecommunications Report Q3 2008 , BMI Ltd. * Data of year 2007 updated to the end of 2007
Coverage & Products/Services COVERAGE
PRODUCTS & SERVICES
Source: MIC Annual report (Jul 2007)
VN MOBILE AWARDS 2007
Most Favorite Supplier: Mobifone Best Customer Service: Mobifone Best Mobile Communications Brand: Viettel Best Loyalty: Viettel Most Favorite Service Using Mobile Technology: EVN Telecom
Notice: * BTS: Base Transceiver Station * GPRS: General Package Radio Service * Products & Services : see more details in attachments
VNPT (MobiFone & Vinaphone) SWOT Analysis
VIETTEL SWOT Analysis
S-FONE SWOT Analysis
Thanks!
By NADIA PHAM October 2008
By NADIA PHAM October 2008
Key Points VN Social Demographic Market Overview VN Business Environment
Industry
SWOT Total Market Volume Growth, 19952008 VN Mobile Market Share, 2007 Industry Trend /Forecasts VN Mobile Communications Operators
Vietnam Socio Demographic
59 provinces and 5 municipalities
Population (2006)
:
84.1 mill.
Population growth (2006)
:
1.2%
Total fertility rate (2004)
:
2.3
Life expectancy at birth (2004) : 71 years
Adult literacy rate (2004)
:
93.9%
Urban population (2006)
:
27.1%
Urban pop. in largest 6 cities
:
Average household size
5.4
Non-agro workforce (2004) :
:
72%
40%
Market Overview
The mobile communications market was established in 1992 in Hanoi and HCMC with 2 stateowned national GSM 900 Mhz networks: MobiFone and Vinaphone of VN Posts & Telecommunications Copration (VNPT)
6 key operators : MobiFone (GSM 900 Mhz, 1995), Vinaphone (GSM 900 Mhz, 1996), Viettel (GSM 900 Mhz, 2004), S-Fone (CDMA 800, 2003), HT Mobile (CDMA 800, 2006), EVN Telecom (CDMA 450, 2005)
At the time of writing this report, VN has approximately 50 mils mobile subscribers. Viettel remains market leader with a 29% market share, ahead of MobiFone and Vinaphone on 28% and 25%, respectively. Approximately, 90% of all subscribers are prepaid subscribers.
The low ARPU (Average Revenue Per User) rates of around US$6 per month, one of the lowest rates in Asia, suggests that the market is not mature with regards to value-added services and that intense competition to low tariff setting
Mobile Technology : GSM (1992, 82% of mobile market by the end of 2007); CDMA (2004); 3G (testing), WiMAX (testing)
VN Business Environment Industry SWOT
Total Market Volume Growth, 1995-2008
Source: BMI Report 2008
Notice: * estimated figures
VN Mobile Market Share, 2007
Viettel is the market leader although it had been launched afterVinaphone and Mobifone Viettel, Mobifone and Vinaphone continute to dominate the mobile sector HT Mobile, in Apr 2008, started to migrate customers away from its CDMA networks towards GSM technology 3G & WiMAXtechnology are about to launch, which will be a revolution Source: MIC Annual report
Industry Trend/Forecasts
Notice: * e = estimated * f = forecast * ITU : International Telecommunications Union * BMI: Business Monitor International Ltd.
Source: ITU & BMI report
Mobile Communications Operators
Total Market Volume: 36,263,100
* MIC : Ministry of Information and Communications
Source: MIC Annual report 2007
Mobile Communications Operators
Owners and Partners
* MIC : Ministry of Information and Communications
Source: MIC Annual report 2007
Mobile Communications Operators
Source: Vietnam Telecommunications Report Q3 2008 , BMI Ltd. * Data of year 2007 updated to the end of 2007
Coverage & Products/Services COVERAGE
PRODUCTS & SERVICES
Source: MIC Annual report (Jul 2007)
VN MOBILE AWARDS 2007
Most Favorite Supplier: Mobifone Best Customer Service: Mobifone Best Mobile Communications Brand: Viettel Best Loyalty: Viettel Most Favorite Service Using Mobile Technology: EVN Telecom
Notice: * BTS: Base Transceiver Station * GPRS: General Package Radio Service * Products & Services : see more details in attachments
VNPT (MobiFone & Vinaphone) SWOT Analysis
VIETTEL SWOT Analysis
S-FONE SWOT Analysis
Thanks!
By NADIA PHAM October 2008
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