Mktg Food Truck
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- Words: 382
- Pages: 11
By David Perez By
David Perez
Mission Statement: My Business Description mission is to offer hispanic La Comida Del El Muchacho is a foods that children and adults alike can enjoy for food truck based in Atwater affordable prices seeking to brighten peoples day with delicious Mexican food. Goal: The goal of this business is to expand across Merced county to offer our delicious foods to more customers.
Market Analysis Target Market: Residents of Atwater and students from the ages of 16 to 25 ● Students will appreciate a delicious meal after school ● Hard working Atwater residents will love a quick place to grab a bite to eat
SWOT Analysis Strengths: Can park in convenient locations, much quicker than traditional restaurants Weaknesses: Not much room to move or cook in the truck Opportunities: Community building and job offers Threats: Other food businesses located around the school
PEST Analysis Political: Atwater city food truck regulations and permits Economical: Employment rate in Merced county Social: Trending food businesses Technological: Social media, company website
MENU FOOD Tacos - $1.50
DRINKS - All $1 Jarritos
Burritos - $5-$7 Coca Cola Quesadillas - $5 Torta’s - $5
Sprite Water
Industry Main competitors are Raul’s Mexican Catering and Taqueria and Maria’s Taco Shop. They both offer good mexican food La Comida Del El Muchacho will compete with its competitors by using a combination of spices and other ingredients. This will give the food a unique taste
DISTRIBUTION Location
Ingredients
La Comida Del El Muchacho will be located in the same parking lot as the 99 cent store.
The meat will be bought from local butcher shops and the veggie ingredients will be bought from local farmers
PROMOTIONS SOCIAL MEDIA
SIGNS
COMMERCIALS
The business will create social media accounts to get a following
Signs will be used to direct consumers to the truck
Radio commercials will be aired on local radio stations for Atwater residents
INVESTMENTS La Comida Del El Muchacho is a good investment because it will be involved in the community and it’s products will be unique to its competitors. The business will hold community events The products will use a variety of ingredients to give the food a better taste
Thank you for your time! I can be contacted at [email protected]
All questions welcome :)
David Perez
Mission Statement: My Business Description mission is to offer hispanic La Comida Del El Muchacho is a foods that children and adults alike can enjoy for food truck based in Atwater affordable prices seeking to brighten peoples day with delicious Mexican food. Goal: The goal of this business is to expand across Merced county to offer our delicious foods to more customers.
Market Analysis Target Market: Residents of Atwater and students from the ages of 16 to 25 ● Students will appreciate a delicious meal after school ● Hard working Atwater residents will love a quick place to grab a bite to eat
SWOT Analysis Strengths: Can park in convenient locations, much quicker than traditional restaurants Weaknesses: Not much room to move or cook in the truck Opportunities: Community building and job offers Threats: Other food businesses located around the school
PEST Analysis Political: Atwater city food truck regulations and permits Economical: Employment rate in Merced county Social: Trending food businesses Technological: Social media, company website
MENU FOOD Tacos - $1.50
DRINKS - All $1 Jarritos
Burritos - $5-$7 Coca Cola Quesadillas - $5 Torta’s - $5
Sprite Water
Industry Main competitors are Raul’s Mexican Catering and Taqueria and Maria’s Taco Shop. They both offer good mexican food La Comida Del El Muchacho will compete with its competitors by using a combination of spices and other ingredients. This will give the food a unique taste
DISTRIBUTION Location
Ingredients
La Comida Del El Muchacho will be located in the same parking lot as the 99 cent store.
The meat will be bought from local butcher shops and the veggie ingredients will be bought from local farmers
PROMOTIONS SOCIAL MEDIA
SIGNS
COMMERCIALS
The business will create social media accounts to get a following
Signs will be used to direct consumers to the truck
Radio commercials will be aired on local radio stations for Atwater residents
INVESTMENTS La Comida Del El Muchacho is a good investment because it will be involved in the community and it’s products will be unique to its competitors. The business will hold community events The products will use a variety of ingredients to give the food a better taste
Thank you for your time! I can be contacted at [email protected]
All questions welcome :)
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