Midterm By David Lo

Information Design: In my Life Daily Photogenics: by Oscar Delenta

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Above-- This picture displays one of my

co-workers business cards. It displays an idea of Liptons where information is compiled together to allow the reader to differentiate the information on the card. This is Liptons idea of proximity.

Above--In this picture, Hong Kong Kitchen menu has

tons of things going on. It shows the price in large font and bold. They’re tons of randomly placed signs all over The essence of beauty is the page. Things such as NEW, MSG, Hot and Spicy, things that do not really fit the overall layout of the page. the essence of life is us They are just trying to fit as much information into one -- Oscar Delenta piece of paper in order to relay their idea. So according to Waller this layout fails to provide a clear access structure or path of reading.

life and

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Daily Photogenics: by Oscar Delenta

Beauty is a genetic gift to the the human race -- Oscar Delenta

To the Left-- it shows a bag of Above -- In this picture, it

Chex Mix. The 60% Less fat sign in shows a marketing book “Conred shows that they are targeting the sumer Exchange”. When you groups of people who are catious of look closely at the overall layout, there weight. If I were to just look you see that the textual base is at this bag I would exactly know unique. It is not in the center nor what Chex Mix was and meant. The is it on the left. However, it is in contrast of the images to the text the middle to the right of the layare in sync. The layout of the whole out. This allows the designer of thing makes something that seems the book to place an image such distant or foreign into something that as the one on the layout that will is quite simple to understand. This help bring out the text. This goes goes in line with the ideas of Lipton along with the ideas of Lipton where he talks about how informa- in that the designer is defying tion design makes the most compli- “normalcy”. cated things look simple.

To the right-- In this picture, it shows a capri

sun box with many different images/texts. Even though they’re a ton of images and texts, each one of them can be related to the other. They come together to communicate to the viewer that this is a Capri Sun and nothing else. So according to Samara, your layout or “grid” can be “Loose and organic, or they can be rigorous and mechanical”.

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