Mfs Power Point Slides

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Home Brought to you by: Home Plus Con su ltin g Te am

Chia Sin Wei, Eileen Goh Mei Xuan, Casherine Koh Shu Xin Mah Ting Hui Tan Yen Ling

Introduction … Islamic Banking

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Banking activities

Same purpose as conventional banking

Consistent with Principles of Islamic Law (Sharia) Prohibits RIBA

Islamic banks formed in late 20th Century 2007 in Singapore Islamic Bank of Asis (IB Asia)

Haram (Unlawful)

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Basic Terms…

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Stanley Chartered

Home Play Video

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TARGET SEGMENT?

† Aged 25 – 35 Working Adults (Couples/Families)

WHY?

† SG Government encouraging people to get married † Tax Incentives and Rebates, Baby Bonus, Maternal Leave † Higher Risk Profile † Expenses are much higher than older

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Stanley Chartered

Marketing Strategies

Entering the Market †Large Scale Entry Mode ‡Aims to capture huge market share

‡Leader Market Dominance Strategies †Reasons ‡Create a bigger impact on customer ‡Market dominance/leadership ‡Given sufficient funds to conduct large scale ‡Achieve economies of scale in long term ‡Reduced barriers of entry

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Marketing Mix : 4 P’s

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Product

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Home

Home Finance Insurance Premier Current Account Takaful Edu-Fund (Optional)

Benefits of Our Product

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† Saves Time

† Longer Repayment Periods † NO Late Payment Penalty † FREE Insurance Coverage on your home † Phone and Online Banking † Premier Current Account † NO MORE Worries for Minimum Account Balance † Higher Returns Upon Premier Current Account † Priority Queue

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Price

Fixed Rate

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Mortgage Takaful

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† In the event of your permanent total disability or untimely death † Assurance that outstanding balance of your housing loan will be settled in full by Takaful Islamic Global † Your Guarantor will be free of any liability from your housing loan. † Under Islamic profit sharing of al-Mudharabah, you are entitled to share profit or surplus of the operation based on actual valuation of Participant’s Special Accounts of Family Takaful Fund. † Scope of cover will be death and permanent Total Disability † The contribution payable will be based on amount of loan, repayment

For † Financing Loan of Instance,

$100,000 † Base Financing Rate –

Total Principal Plus Profit = $207,060

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Variable Rate

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Stanley Chartered

† Non -Ze ro E ntr y Co st (Non – ZE C) Customer pays the legal fees, valuation fees and stamp duties. † Zer o En tr y C os t (ZEC ) (M inim um Fina nc ing Am ount S GD 100 ,000) † Bank pays the legal fees, valuation fees and stamp duties up to 1.6% of the approved financing amount or SGD 9,999 whichever is lower.

† Zer o En tr y C os t & E xit Pe nal ty A bsor bed (ZEC & EP A)

For Instance,

for ZEC

with MT

† Financing Loan of $100,000 † Base Financing Rate –

Total Principal Plus Profit = $200,490

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Takaful Edu-Fund

S$60 /

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Stanley Chartered

Place

Branch Network

Fax

Direct Mail Road shows Online Application

Promotion

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Posters

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Promotion

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Budget

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† Gifts † 200 $50 TANGS Vouchers (20%)* † Freebies e.g. St anley Chart ered Travel Bag, 25 Hour Wat ches et c.

† Market ing † Press Conference – Int er Cont inent al Hot el (Half Day around 70 people) (5%)* † Media will be invited e.g. Business Times, Straits Times, Lianhe Zaobao etc. † Provide free advertising through news releases of our products † Credibility through the news releases

† 1,000,000 Brochures (12%)* † Booth at 4 MRT Stations; Dhoby Ghaut, Jurong East, Ang Mo Kio and Tampines Saturday and Sunday for 15 Weeks † 4 Promoters per booth location for 8 hours per day † Telemarketing Interns from Ngee Ann Polytechnic for 2 months

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† Advertising † 60 Taxis coated with Stanley Chartered Advertisement for 3 months (10%)* † 8 Single Deck Buses coated with Stanley Chartered Advertisement for 6 months Routes – CBD Area, Feeder(East and West), Long Haul, and Orchard (2 bus each route) (10%)* † Newspaper Advertising ½ page of Stanley Chartered Advertisement will be published on Straits Times for 16 weeks on alternate Saturday and Sunday (5%)* † Bus Stop Advertising at 7 Bus Stops in various locations for 3 months (10%)* Locations - Dhoby Ghaut, Jurong East, Ang Mo Kio, Tampines and Orchard *Discount are being given as our bank has long standing

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Viral Marketing •Use of mouth-to-mouth marketing •Provide good quality service •Credibility achieve through word of mouth •As customer tried before introducing to others

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Questions

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Thank You

Refere nces

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Islamic banking. (2009). Wikipedia The Free Encylpedia. Retrieved June 25, 2009, from http://en.wikipedia.org/wiki/Islamic_banking#Riba   No gambling picture. (2009). Free Market foundation. Retrieved June 25, 2009, from http://www.freemarket.org/Img/no%20gambling.jpg   Islamic Banking- What is Islamic Banking. (N.D.). Institute of Islamic Banking and Insurance. Retrieved June 25, 2009, from http://www.islamicbanking.com/ibanking/whatib.php   See no more pork pictures. (2009). Photobucket. Retrieved June 25, 2009, from http://media.photobucket.com/image/no%20pork/ronpitt305/Nopork.gif  

Refere nces

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House. (n.d.). Yahoo! Singapore search. Retrieved June 25, 2009, from http://sg.images.search.yahoo.com/images/view?back=http%3A%2F%2Fsg.imag es.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dhouse%26b%3D19%26ni% 3D18%26ei%3DUTF-8%26pstart%3D1%26fr%3Dyfp-t 101&w=691&h=518&imgurl=www.unblog.com%2Fscrapbook%2F2005%2Fimag es%2Fhouse.jpg&rurl=http%3A%2F%2Fwww.unblog.com%2Fscrapbook%2F200 5%2Fhouse.html&size=63k&name=house+jpg&p=house&oid=de72dd2276e34 a7a&fr2=&no=19&tt=73194052&sigr=11f7mr334&sigi=11enimgi3&sigb=1314 96ke6&type=JPG   Fire insurance picture. (2009.) Yahoo! Singapore. Retrieved June 25, 2009, from http://sg.images.search.yahoo.com/search/images?p=fire+insurance&fr=yfp-t101&ei=utf-8&x=wrt   Bank savings account picture. (2009). Yahoo! Singapore. Retrieved June 25, 2009, from http://sg.images.search.yahoo.com/search/images?p=bank+savings+account&fr =yfp-t-101&ei=utf-8&x=wrt&y=Search   Education funds picture. (2009). Yahoo! Singapore. Retrieved June 25, 2009, from http://sg.images.search.yahoo.com/search/images?p=education+funds&ni=18& ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=163  

Refere nces

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Four-Ps picture. (2009). Easy-Marketing-Strategies.com. Retrieved June 26, 2009, from http://www.easy-marketing-strategies.com/   What we do picture. (2008). United Auto Credit Corporation. Retrieved June 26, 2009, from http://www.upfc.com/images/whatwedo.jpg   Directmail picture.(2007). F Space Creative Marketing Design Studio. Retrieved June 26, 2009, from http://www.fspacecreative.com/images/directmail.jpg   Darren Magic picture.(n.d.). Flickr.com. Retrieved June 26, 2009, from http://farm1.static.flickr.com/109/299276993_fbfba2a635_o.jpg   Email picture. (n.d.). Rice Unix Facility. Retrieved June 26, 2009, from http://www.ruf.rice.edu/~evolve/images/emailIcon.png   Selling picture. (n.d.). Southern Wide City Real Estate. Retrieved June 27, 2009, from http://www.southernwidecity.co.nz/site/page_teams/  

Refere nces

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Press conference picture. (n.d.). Star Alliance The way the earth connects. Retrieved June 27, 2009, from http://www.staralliance.com/int/press/media_library/images/Star/largeimages/20050602_Press_Conference_1785x1187_l.jpg   Education loan picture. (2007). EMRA. Retrieved June 28, 2009, from http://www.emraloans.com/images/education_loan.jpg   Families white picture.(2007). Photography by licata. Retrieved June 28, 2009, from http://www.photographybylicata.com/images/familes_white_3.jpg   Family people.(n.d.). Writing Down Lola. Retrieved June 28, 2009, from http://writingjunkie.net/images/stlouis10-18-08/obama-family-people.jpg   Employee picture. (2009). Yahoo! Singapore. Retrieved June 28, 2009, from http://sg.images.search.yahoo.com/search/images?p=employee&fr=yfp-t101&ei=utf-8&x=wrt   Marketing strategies picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=marketing+strategies&ni=18& ei=utf-8&fr=yfp-t-101&fr2=sg-gac&xargs=0&pstart=1&b=55   Singapore bus stops picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from

Refere nces

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Press release picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=press+release&y=Search&fr= yfp-t-101&ei=utf-8&js=1&x=wrt   Budget picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=budget&fr=yfp-t-101&ei=utf8&js=1&x=wrt   Good quality service picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=good+quality+service&js=1& ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=37   Viral marketing picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=viral+marketing&fr=yfp-t101&ei=utf-8&js=1&x=wrt   Price tag picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=price+tag&js=1&ni=18&ei=ut f-8&fr=yfp-t-101&xargs=0&pstart=1&b=19

Refere nces

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Prices picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=prices&ni=18&ei=utf8&fr=yfp-t-101&xargs=0&pstart=1&b=1   Education picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=education&js=1&ei=utf8&fr=yfp-t-101&xargs=0&pstart=1&b=19&ni=18   Banking activitys picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=banking+activities&fr=yfp-t101&ei=utf-8&x=wrt Islamic Banking picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=islamic+banking&js=1&ni=18 &ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=55   Islamic law picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=islamic+law&js=1&ni=18&ei= utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=73 Questions picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, from http://sg.images.search.yahoo.com/search/images?p=questions&ei=UTF-8&fr=yfp-t101&xargs=0&pstart=1&b=19&ni=18