Mediakit 2009
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MediaKit2009
>> Want to reach
the New England Hispanic Market? ...Then turn to
12 3 4 5 6 7
Massachusetts • Rhode Island • New Hampshire
MediaKit2009
Profile
>> Top News Source
>> Audience (see “The Market”)
>> Format
Since 2000, Siglo21 has served as the premier Hispanic newspaper in New England, featuring local, national and international news; interviews and articles of public concern in the areas of education, health, politics, social issues, and entertainment. Siglo21 has special sections for social events, sports, real estate and classified ads.
Siglo21’s New England Hispanic market is highly diverse. It ranges from first generation seniors to second generation young adults. They vary in levels of acculturation and possess different bilingual capabilities. However, all share a common characteristic - they proudly consider themselves Hispanic or Latino and they strongly identify with their culture and heritage.
Tabloid full-page size 11” X 14” Siglo21’s vibrant and eyecatching layout and design sets high standards in print media.
Our experienced team of journalists, editors, designers and photographers continue to raise the bar in the Hispanic journalism area. The Siglo21 team consists of individuals from diverse backgrounds and ethnicities, which enable us to offer diverse perspectives in our special editorial section.
>> Minority Owned
and Operated
Siglo21 is proud to be Hispanic owned and operated. Its owner, Victor Manuel Gonzalez Lemus, is a respected newspaper publisher with more than 20 years of journalistic experience.
12 3 4 5 6 7
>> Frequency Weekly - Go live Thursday of each week.
>> Language (s) Spanish with Special Sections in English. Your message will reach both first and second generation Hispanics.
>> Distribution Strategically distributed throughout New England Grocery Stores College campuses Churches Government agencies Hospitals and clinics Banks Festivals and Concerts Travel Agencies
“Siglo21 means 21st Century.”
Market Reach
Top 40 Hispanic Communities in New England
MANCHESTER NASHUA LOWELL
LAWRENCE LYNN
CHELSEA
BOSTON
WORCESTER SPRINGFIELD
HARTFORD
State MA RI NH
Copies 19,700 3,700 1,600 25,000
New Hampshire Manchester Nashua Salem
SALEM
PROVIDENCE
%
78.8 14.8 6.4 100%
25,000 Copies Every Thursday
TOTAL 100,000*
New England
The News Source for a New Generation.
Rhode Island
Providence Woonsocket Central Falls Pawtucket
800 600 200 1,600 Copies
6.4%
Amherst Boston Brookline Cambridge Chelsea Chicopee Everett Fitchburg Framingham Haverhill Holyoke Lawrence Leominster Lowell Lynn
3,000 300 200 200 3,700 Copies
14.8%
“
Copies Monthly 25,000 Copies per Edition 1.3 Million copies annually!
Massachusetts 250 3,200 200 400 1,500 250 200 200 700 600 400 2,600 300 1,000 1,200
Malden Marlborough Medford Methuen New Bedford Newton Peabody Quincy Revere Salem Springfield Waltham Woburn Worcester
200 200 150 450 200 350 250 175 325 400 1,000 250 500 2,250
19,700 Copies
78.8%
”
Siglo21 is distributed FREE at locations that are highly popular among Hispanics.
* An Estimated 400,000 Pass Along Readers per month.
MediaKit2009
The Market >> New England
The Hispanic population has grown 57% from 1990 to 2000 and currently stands at more than 800,000. Hispanics are the largest minority group. Hispanic purchasing power is an impressive $7 billion and growing. The Massachusetts Hispanic population has grown 49% in 10 years.
>> The hottest market ¡El mercado más Caliente!
Nationally, regionally, and locally, the Hispanic market has exploded during the past decade and has truly been ¡El mercado más caliente! Allow us to put its growth in perspective. The population of Hispanics living in the United States is larger than the entire population of Canada. The Hispanic population grew by 58%, from 22.4 million in 1990 to 35.3 million in 2000, and is expected to triple by 2050.
>> New England
Hispanic Population
429,000 320,000 20,500 91,000
Massachusetts, Connecticut, New Hampshire, and Rhode Island.
(Census undercount puts figure higher) Sources: US2000 Census; Strategy Research Corporation, Inc.
Hispanics’ purchasing power in the Bay State is estimated at $4.4 billion alone.
>> Hispanics
are Brand Loyal For Hispanics, Brand Names are Very or Somewhat Important when Purchasing Items. Items Total Clothing 46% Packaged Food 66% Beverages 46% Personal Care 75% Cosmetics 56% Prescription Drugs 74% Over the Counter 50%
12 3 4 5 6 7
>> Hispanics
are Younger than General Population
Men Women 52% 39% 69% 62% 48% 44% 76% 74% 74% 50%
74% 51%
64
%
Age
Over 35
Total U.S. %OfHispanic Population
>> Hispanics
Have Larger Households Fact: 24.2% of Hispanic Households in Massachusetts earn more than $50,000 per year
34%
35%
3.06
3.48
3.88
18-34
0-17
White
Black
Hispanic
“Hispanics buy more consumable products.”
MediaKit2009
Calendar Editorials Local News National International Business Politics Entertainment Health Lifestyle Pro Sports Classifieds 12 3 4 5 6 7
>> JANUARY
>> FEBRUARY
>> MARCH
>> APRIL
New Year Special Sections
St. Valentine’s Day
International Women’s Day
Easter and Native Customs
Celebrating Martin Luther King Jr.
Friendship among Latinos
Profiles of Successful Latinas
Special Health Edition
Dominican Republic Independence
César Chavez Day
Red Sox Opening Day
A Look at Civil Rights in America
>> MAY
>> JUNE
>> JULY
International Labor Day
Father’s Day
Fourth of July
Mother’s Day Special Profiles
Profiles of Successful Latinos
Puerto Rican Festival
Memorial Day
Hispanic Week Festival in Lawrence
Latino Restaurant Guide
>> SEPTEMBER >> OCTOBER
>> AUGUST Latino American Festival, Chelsea Boston Dominican Festival Ecuadorian Independence Day
>> NOVEMBER >> DECEMBER
Back to School
Colombus Day
Thanksgiving Holiday Special
Special Christmas Edition
School Guides for Parents and Students
A Look at the Hispanic Culture
The Importance of Family and Giving
Hispanic Traditions and Customs
Independence Days For Central America
Halloween Special
Year End Summary The Best and the Worst Events of the Year
Covering the issues that matter most to Hispanics.
MediaKit2009
RateCard Full Page
Dimension 9.75” x 12.5” (6 col x 12.5”) Full Color
$2,000 Eighth of Page
Dimension 4.75” x 3” (3 col x 3” ) Full Color
$325
Half Page
Dimension 9.75” x 6.25” (6 col x 6.25”) Full Color
Quarter Page
$1,100
The price for column inch is
$30
Siglo21 is all full color.
Dimension 4.75” x 6.25” (3 col x 6.25”) Full Color
$600 Column Widths 1 column 1.4861 inches 2 columns 3.139 inches 3 columns 4 columns 5 columns 6 columns
4.791 inches 6.444 inches 8.097 inches 9.75 inches
>> Specifications: Format: Tabloid full-page size 9.75” X 12.5”
Discounts: Non-profits receive a 25% discount.
Inserts: Gladly available, please contact us for details.
Line Screen: 85 LPI
Translation: Rates depend on scope of work.
Classifieds: $30.00 per square inch.
Advertising Deadlines: Every Tuesday at noon.
12 3 4 5 6 7
2009 The Best Return On Investment in Hispanic Advertising
MediaKit2009
ContactUs >> Marketing and Sales Víctor M. González Lemus Sales Department [email protected] Mobile: 978-994-5217
MASSACHUSETTS: 316 Essex Street, Suite 305 Lawrence, MA 01840 Phone (978) 687-2652 Fax: (978) 687-1569
(978) 687-2652 [email protected]
www.Siglo21.com
Massachusetts • Rhode Island • New Hampshire
12 3 4 5 6 7
The News Source for a New Generation.
>> Want to reach
the New England Hispanic Market? ...Then turn to
12 3 4 5 6 7
Massachusetts • Rhode Island • New Hampshire
MediaKit2009
Profile
>> Top News Source
>> Audience (see “The Market”)
>> Format
Since 2000, Siglo21 has served as the premier Hispanic newspaper in New England, featuring local, national and international news; interviews and articles of public concern in the areas of education, health, politics, social issues, and entertainment. Siglo21 has special sections for social events, sports, real estate and classified ads.
Siglo21’s New England Hispanic market is highly diverse. It ranges from first generation seniors to second generation young adults. They vary in levels of acculturation and possess different bilingual capabilities. However, all share a common characteristic - they proudly consider themselves Hispanic or Latino and they strongly identify with their culture and heritage.
Tabloid full-page size 11” X 14” Siglo21’s vibrant and eyecatching layout and design sets high standards in print media.
Our experienced team of journalists, editors, designers and photographers continue to raise the bar in the Hispanic journalism area. The Siglo21 team consists of individuals from diverse backgrounds and ethnicities, which enable us to offer diverse perspectives in our special editorial section.
>> Minority Owned
and Operated
Siglo21 is proud to be Hispanic owned and operated. Its owner, Victor Manuel Gonzalez Lemus, is a respected newspaper publisher with more than 20 years of journalistic experience.
12 3 4 5 6 7
>> Frequency Weekly - Go live Thursday of each week.
>> Language (s) Spanish with Special Sections in English. Your message will reach both first and second generation Hispanics.
>> Distribution Strategically distributed throughout New England Grocery Stores College campuses Churches Government agencies Hospitals and clinics Banks Festivals and Concerts Travel Agencies
“Siglo21 means 21st Century.”
Market Reach
Top 40 Hispanic Communities in New England
MANCHESTER NASHUA LOWELL
LAWRENCE LYNN
CHELSEA
BOSTON
WORCESTER SPRINGFIELD
HARTFORD
State MA RI NH
Copies 19,700 3,700 1,600 25,000
New Hampshire Manchester Nashua Salem
SALEM
PROVIDENCE
%
78.8 14.8 6.4 100%
25,000 Copies Every Thursday
TOTAL 100,000*
New England
The News Source for a New Generation.
Rhode Island
Providence Woonsocket Central Falls Pawtucket
800 600 200 1,600 Copies
6.4%
Amherst Boston Brookline Cambridge Chelsea Chicopee Everett Fitchburg Framingham Haverhill Holyoke Lawrence Leominster Lowell Lynn
3,000 300 200 200 3,700 Copies
14.8%
“
Copies Monthly 25,000 Copies per Edition 1.3 Million copies annually!
Massachusetts 250 3,200 200 400 1,500 250 200 200 700 600 400 2,600 300 1,000 1,200
Malden Marlborough Medford Methuen New Bedford Newton Peabody Quincy Revere Salem Springfield Waltham Woburn Worcester
200 200 150 450 200 350 250 175 325 400 1,000 250 500 2,250
19,700 Copies
78.8%
”
Siglo21 is distributed FREE at locations that are highly popular among Hispanics.
* An Estimated 400,000 Pass Along Readers per month.
MediaKit2009
The Market >> New England
The Hispanic population has grown 57% from 1990 to 2000 and currently stands at more than 800,000. Hispanics are the largest minority group. Hispanic purchasing power is an impressive $7 billion and growing. The Massachusetts Hispanic population has grown 49% in 10 years.
>> The hottest market ¡El mercado más Caliente!
Nationally, regionally, and locally, the Hispanic market has exploded during the past decade and has truly been ¡El mercado más caliente! Allow us to put its growth in perspective. The population of Hispanics living in the United States is larger than the entire population of Canada. The Hispanic population grew by 58%, from 22.4 million in 1990 to 35.3 million in 2000, and is expected to triple by 2050.
>> New England
Hispanic Population
429,000 320,000 20,500 91,000
Massachusetts, Connecticut, New Hampshire, and Rhode Island.
(Census undercount puts figure higher) Sources: US2000 Census; Strategy Research Corporation, Inc.
Hispanics’ purchasing power in the Bay State is estimated at $4.4 billion alone.
>> Hispanics
are Brand Loyal For Hispanics, Brand Names are Very or Somewhat Important when Purchasing Items. Items Total Clothing 46% Packaged Food 66% Beverages 46% Personal Care 75% Cosmetics 56% Prescription Drugs 74% Over the Counter 50%
12 3 4 5 6 7
>> Hispanics
are Younger than General Population
Men Women 52% 39% 69% 62% 48% 44% 76% 74% 74% 50%
74% 51%
64
%
Age
Over 35
Total U.S. %OfHispanic Population
>> Hispanics
Have Larger Households Fact: 24.2% of Hispanic Households in Massachusetts earn more than $50,000 per year
34%
35%
3.06
3.48
3.88
18-34
0-17
White
Black
Hispanic
“Hispanics buy more consumable products.”
MediaKit2009
Calendar Editorials Local News National International Business Politics Entertainment Health Lifestyle Pro Sports Classifieds 12 3 4 5 6 7
>> JANUARY
>> FEBRUARY
>> MARCH
>> APRIL
New Year Special Sections
St. Valentine’s Day
International Women’s Day
Easter and Native Customs
Celebrating Martin Luther King Jr.
Friendship among Latinos
Profiles of Successful Latinas
Special Health Edition
Dominican Republic Independence
César Chavez Day
Red Sox Opening Day
A Look at Civil Rights in America
>> MAY
>> JUNE
>> JULY
International Labor Day
Father’s Day
Fourth of July
Mother’s Day Special Profiles
Profiles of Successful Latinos
Puerto Rican Festival
Memorial Day
Hispanic Week Festival in Lawrence
Latino Restaurant Guide
>> SEPTEMBER >> OCTOBER
>> AUGUST Latino American Festival, Chelsea Boston Dominican Festival Ecuadorian Independence Day
>> NOVEMBER >> DECEMBER
Back to School
Colombus Day
Thanksgiving Holiday Special
Special Christmas Edition
School Guides for Parents and Students
A Look at the Hispanic Culture
The Importance of Family and Giving
Hispanic Traditions and Customs
Independence Days For Central America
Halloween Special
Year End Summary The Best and the Worst Events of the Year
Covering the issues that matter most to Hispanics.
MediaKit2009
RateCard Full Page
Dimension 9.75” x 12.5” (6 col x 12.5”) Full Color
$2,000 Eighth of Page
Dimension 4.75” x 3” (3 col x 3” ) Full Color
$325
Half Page
Dimension 9.75” x 6.25” (6 col x 6.25”) Full Color
Quarter Page
$1,100
The price for column inch is
$30
Siglo21 is all full color.
Dimension 4.75” x 6.25” (3 col x 6.25”) Full Color
$600 Column Widths 1 column 1.4861 inches 2 columns 3.139 inches 3 columns 4 columns 5 columns 6 columns
4.791 inches 6.444 inches 8.097 inches 9.75 inches
>> Specifications: Format: Tabloid full-page size 9.75” X 12.5”
Discounts: Non-profits receive a 25% discount.
Inserts: Gladly available, please contact us for details.
Line Screen: 85 LPI
Translation: Rates depend on scope of work.
Classifieds: $30.00 per square inch.
Advertising Deadlines: Every Tuesday at noon.
12 3 4 5 6 7
2009 The Best Return On Investment in Hispanic Advertising
MediaKit2009
ContactUs >> Marketing and Sales Víctor M. González Lemus Sales Department [email protected] Mobile: 978-994-5217
MASSACHUSETTS: 316 Essex Street, Suite 305 Lawrence, MA 01840 Phone (978) 687-2652 Fax: (978) 687-1569
(978) 687-2652 [email protected]
www.Siglo21.com
Massachusetts • Rhode Island • New Hampshire
12 3 4 5 6 7
The News Source for a New Generation.
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